Best Marketing Automation Software in Australia - Page 24

FISION stands out as a premier provider of a Digital Asset and Sales Enablement agile marketing software platform, designed to enhance collaboration within global organizations for optimal management of brand and marketing materials. With its patented technology, FISION offers exceptional capabilities to enterprise users across over 20 countries, catering to some of the largest corporations in sectors such as healthcare, hospitality, financial services, software, and technology. The company is set to eliminate its reliance on third-party contractors for the implementation, maintenance, and deployment of innovative technologies and enhancements within its Fision Platform. Moreover, FISION will now possess the in-house expertise required to advance integrations that capitalize on both ScoreCEO and Fision’s strengths at a significantly reduced development cost. Additionally, Score will benefit from this collaboration by speeding up the creation and launch of its new fintech credit application, which promises to provide consumers with a fresh perspective on credit options. This strategic shift not only streamlines operations but also positions both companies for future growth and innovation.

eWORDofMOUTH, commonly referred to as eWOM, stands out as the premier cardless loyalty, referral, and rewards system designed specifically for national chains. This innovative system seamlessly integrates with online ordering, mobile interfaces, and point of sale systems. By offering a powerful, enterprise-level digital marketing platform, eWOM enables businesses to utilize one-time coupon codes, automated loyalty programs, email and referral marketing, along with advanced customer segmentation and analytics. According to Harris Interactive, a significant 78% of Millennials prefer brands with loyalty or rewards programs over those without. Furthermore, eWOM’s advanced technology efficiently eliminates friction for both customers and store operators, as it does away with the need for mobile app downloads, physical cards, account tracking, tablets, and complex redemption processes, enhancing the overall user experience. This positions eWOM as a vital tool for businesses aiming to enhance customer retention and engagement.

Achieving consistent marketing success relies heavily on effective marketing management practices. bethebrand serves as the premier brand and marketing workflow, archiving, and compliance solution for numerous brands in the UK and around the globe. It offers immediate and uncomplicated access to essential brand assets, marketing materials, and a comprehensive marketing history. The platform enhances current workflows, aiming to optimize marketing effectiveness. Furthermore, it incorporates robust compliance measures that contribute positively to corporate governance. Our main focus is to ensure exceptional customer outcomes. Since its inception in 2001, bethebrand has led the way in the evolution of Digital Asset Management (DAM) systems, facilitating the efficient storage, creation, approval, and distribution of marketing campaigns and critical assets. With over 20,000 marketing professionals relying on it, bethebrand is responsible for managing in excess of 250,000 workflows. Major brands in various industries extensively utilize bethebrand, making it a trusted partner in their marketing endeavors. The system’s effectiveness and adaptability have positioned it as a vital resource for modern marketing strategies.

At itracMarketer, we strive to simplify the lives of marketers by offering an all-encompassing and user-friendly marketing platform that effectively addresses both straightforward and intricate business needs while ensuring tangible results and measurable success. Create and dispatch impactful, responsive emails that display flawlessly across all devices, including smartphones, tablets, and desktop computers. With itracMarketer's user-friendly drag-and-drop email builder, crafting emails becomes a breeze—there's no need for HTML knowledge or technical expertise. You can also preview and test your emails prior to sending to guarantee that your message appears just right, providing you with complete confidence in your communication. This approach not only enhances efficiency but also empowers marketers to focus on strategy and creativity.

Regardless of your marketing experience, SAS provides innovative solutions that allow you to rethink your marketing strategies. With tools for adaptive planning, journey activation, and a real-time decision engine, you can craft engaging, moment-based customer experiences that enhance profitability and build brand loyalty. Effortlessly expand customer data activation beyond the limits of conventional customer data platforms. Respond more swiftly with ready-to-use insights powered by cutting-edge AI and machine learning technologies. Streamline and automate your marketing planning processes to ensure maximum accountability. Design personalized customer journeys that not only elevate response rates but also drive profitable lead generation. Broaden your brand experience by collaborating with various functions, suppliers, vendors, or stakeholders. SAS Customer Intelligence 360 offers tailored, intelligent marketing solutions ideal for contemporary enterprises. By guiding brands from data to insight and ultimately to action, SAS equips businesses with comprehensive tools for adaptive planning and journey activation, ensuring they stay ahead in a competitive landscape. Additionally, the integration of advanced analytics allows you to fine-tune strategies continuously.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

DocuMatix is our comprehensive digital marketing platform tailored for financial institutions. Going beyond just email, it integrates essential digital and mobile marketing functionalities within a user-friendly interface. Included in this suite are tools for email marketing, automated surveys, event management, and text messaging. With DocuMatix On Demand, marketing automation is seamlessly incorporated into your digital strategy, allowing for timely message delivery, whether in real time or according to your schedule. The SaaS model emphasizes simplicity, enabling users to access solutions solely through an internet browser, thus eliminating the need for costly hardware and software installations. Real-time analytics offer immediate access to critical data, facilitating precise tracking and continuous evaluation of marketing campaigns. To uphold compliance with the CAN-SPAM Act, we secure whitelist status with AOL, Hotmail, MSN, and over 40,000 additional ISPs, earning recognition in the industry as a trusted "permission-based" sender. Our commitment to providing a robust yet straightforward marketing solution empowers financial institutions to enhance their outreach efficiently.

Our ilinkONEpro software serves as a comprehensive distributed marketing platform tailored for diverse business needs. As a multi-tenant, multi-user application, ilinkONEpro facilitates everything from executing full-scale marketing initiatives to managing inventory, thereby enhancing warehouse operations and fulfilling both digital and physical orders. By utilizing our software, businesses can streamline their processes, leading to lower overhead costs and increased operational efficiency. Additionally, ilinkONEpro is an intricate customer communications management tool that has proven beneficial for clients across numerous sectors, catering to a broad spectrum of services. This versatility makes ilinkONEpro an invaluable asset for organizations aiming to optimize their marketing and logistics.

The Coravue® CRM system is designed to assist mid-sized enterprises in cultivating and enhancing profitable customer relationships right from the initial interaction. A significant number of businesses fail to achieve their revenue targets due to a lack of collaboration between marketing and sales teams, which often work in silos rather than as a cohesive unit. With the advent of an integrated marketing and sales solution, your organization can now tackle contemporary challenges by enabling team members to collaborate seamlessly from any location, tailoring their approach to meet the specific needs of each customer regarding information, products, and services. Coravue Connect offers a comprehensive suite of web-based customer relationship management tools that empower your marketing and sales personnel to effectively oversee customer interactions from virtually anywhere. The system streamlines the process of capturing leads from both online and offline marketing efforts, facilitates ongoing lead nurturing through targeted campaigns, and ensures that leads are efficiently allocated to sales representatives and channel partners. Moreover, it provides a hosted sales automation module that allows for the comprehensive tracking of contact information and sales opportunities, enhancing the overall efficiency of your sales process. By adopting this innovative solution, businesses can significantly improve their coordination and responsiveness to customer needs, ultimately driving greater success.

Impact Engine was established in 2012 as an accelerator fund aimed at discovering and supporting promising entrepreneurs who are launching ventures capable of generating both significant financial gains and beneficial social outcomes. Following its inception, Impact Engine successfully raised additional accelerator funds in 2013 and 2014, all dedicated to investing in companies at the pre-seed stage. Throughout these three fundraising efforts, Impact Engine assembled a diverse portfolio consisting of 23 innovative companies. Our vision centers on channeling increased capital into a sector where financial success is intertwined with positive social and environmental results. We manage investment funds for both institutions and individual investors that focus on for-profit businesses with a positive impact in private markets, and we strive to foster a community dedicated to advancing the field of impact investing. Ultimately, we are an investment firm committed to transforming the financial landscape by aligning capital with initiatives that yield beneficial social and environmental impacts. This commitment not only enhances the potential for profit but also contributes to a more sustainable future.

FoxMetrics addresses the difficulties posed by disconnected systems and products by effectively capturing, storing, and utilizing data generated from various sources, including web and mobile platforms, to enhance the value derived from customer behavior insights. By enabling businesses to collect, enrich, and analyze their web visitor activities, FoxMetrics simplifies the reporting process for sessions, users, page views, custom events, and other important metrics. This solution enhances return on investment by allowing companies to assess and determine the most successful marketing strategies and campaigns, thereby boosting conversions and sales across diverse channels. The primary obstacle is not the absence of data, but rather the challenge of swiftly extracting significant and actionable insights from it. Additionally, FoxMetrics provides restaurants with the tools necessary to gather and evaluate data from various sources, such as their website visitors, ordering systems, loyalty programs, delivery services, and location/map applications, effectively bridging the gap between online and offline data collection. This comprehensive approach ensures that businesses can make informed decisions based on a holistic view of their customer interactions.

Strengthen your connections by utilizing cross-channel messaging throughout every stage of the customer journey. Marigold Engage, previously known as Selligent, is a robust, adaptable, and customizable email marketing platform that empowers businesses, regardless of their size, to create and implement marketing initiatives, enhance audience segments, design highly tailored offers and communications, optimize strategies, increase conversion rates, and boost revenue. Engage with your customers at the ideal moment and location by delivering timely, automated, and personalized messages across channels such as email, SMS, web, and social media. With AI-powered recommendations, you can enhance conversions, foster engagement, and cultivate brand loyalty through machine learning algorithms that provide real-time suggestions based on both behavioral and contextual insights. Tailor your communications by sending personalized messages that anticipate user actions, promote offers by leveraging prior engagements, and maximize the potential of your most valuable resource – your data. Additionally, leveraging such insights can facilitate long-term customer relationships and drive sustainable growth for your organization.

Uncover, refine, and tailor your content seamlessly with Vestorly’s Content Management Engine. This innovative platform utilizes artificial intelligence alongside machine learning and natural language processing (NLP) techniques to effectively present and distribute content that is both relevant and tailored to individual preferences. By integrating the essential elements of content marketing and management, our advanced engine adeptly curates both original and third-party materials. We excel in three critical functions: discovering new content, filtering it for relevance, and personalizing it to align with your audience's interests, ultimately driving significant engagement, lead generation, and brand recognition for leading brands and publishers. We identify content that aligns with your specified criteria, streamline it based on its relevance, and customize it to resonate with your audience's interactions. By continuously analyzing what captures your audience's interest, we perpetuate this process, allowing our AI to enhance its understanding and capabilities over time. As we learn from each interaction, we refine our approach, ensuring our content remains impactful and engaging.

It combines analytics, artificial intelligence, automation, and a single, intuitive, integrated marketing cloud platform. This platform seamlessly integrates with the client's CRM environment. It can learn, predict and recommend in real-time. This allows enterprises' marketing teams the ability to plan and execute upsell and cross-sell campaigns to increase revenue. Trusted, understandable AI that can drive marketing or act as a trusted companion to help with marketing decisions and actions. AI to triangulate customers and campaigns, and to guide marketers to achieve better marketing results. Robo-X, an AI companion that is unique in its kind, can automatically identify new opportunities for campaigns, continuously rate campaigns' performance, and recommend ways to improve the performance of existing campaigns.

Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies. With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars. For post-promotional or marketing mix analytics, generate high-quality, granular and timely data. We automate minutiae so marketers can do marketing!

Albert Technologies (Acq. by Zoomd) shares a vision to improve marketers' lives around the globe. We envision a future in which an autonomous colleague can work alongside humans, doing the impossible and raising everyone’s game. We work hard and play hard, it's not a secret that we do a lot of things. We're disrupting the digital marketing industry, but we're also at the forefront of innovative companies leading the next major shift: the AI Revolution. Algorithms, machine learning, or AI are all terms that are used to describe them. Automated campaign optimization and building. Some systems can perform simple actions in one channel, such as adjusting the bid or creative testing. Intelligent machines that follow guardrails, take direction and run with incredible speed and agility 24 hours a day to deliver results. Autonomous AI can learn, provide insights, ask permission, and even ask for assistance.

NAVIS is a technology company that helps hospitality companies achieve new heights of profitability and performance. We are committed to helping them succeed through innovative solutions, better data, partnerships, and a unquenchable desire for success. Our innovative direct booking technology and personalized, strategic management help to drive, capture, nurture, and convert more of your reservation demand into highly profitable direct reservations. You can capitalize on your leisure demand by booking and capturing guests via email, voice, OTA, OTA, or web. Book guests using sales & marketing strategies that produce an industry-leading conversion rate and ADR. Engage guests and build loyalty across all channels during their booking & travel experience. With a complete view of guests and leads, you can identify which campaigns are successful and reach out to them at the right moment.

Corebox serves as a flexible marketing automation platform that enables the execution of highly personalized campaigns across various channels. It provides users with a centralized marketing database tailored to their industry, ensuring that essential customer data is both available and easily accessible. With exceptional analytical capabilities, Corebox harnesses a wealth of data to enhance customer engagement effectively. The platform allows for straightforward setup, automation, and optimization of multi-channel marketing campaigns through a user-friendly interface. Users can track and refine their marketing strategies utilizing performance dashboards and metrics that align with their business goals. Additionally, Corebox integrates effortlessly with your current marketing technology ecosystem. As your marketing needs evolve, Corebox can be customized to encompass broader objectives, adapting to increased complexity. Implementation is rapid, taking no more than 90 days, enabling businesses to swiftly benefit from the system. Furthermore, Corebox features native integration with plug-and-play AI engines, such as uDecide for real-time next-best conversations and uDiscover for precise customer targeting, enhancing its functionality even further. This combination of features positions Corebox as a forward-thinking solution for modern marketing challenges.

Up to 300% more visitors can be converted into leads, demos and sales. Adding proof to your marketing funnel can increase visitor trust, create urgency and increase conversions by 10-15% each page. Hot Streaks can help you build credibility. Hot Streaks displays the number of people who have taken action on your site in recent times. This is great for pages with high traffic such as content opt-ins and webinar registrations. Live Visitor Count creates scarcity. Live Visitor Count displays the number of people viewing a page or your entire site. This is great for sites with limited inventory, such as bookings, physical products, and tickets sales pages. Recent Activity can boost confidence. Recent Activity displays a live feed of people who have taken action on your site recently. This feature is perfect for high-traffic pages like your homepage, content opt ins, and webinar registrations.

Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.

A software solution that evolves, attracts, and retains customers to ensure robust growth with mathematical precision. By leveraging advanced machine learning alongside marketing automation, the entire predictive marketing framework becomes more intelligent, simplifying processes while enhancing the overall experience for customers both online and offline. Far exceeding the capabilities of traditional customer data platforms, outdated email service providers, or conventional customer relationship management systems, BuyerGenomics stands out as the go-to Predictive Marketing Automation (PMA) tool for contemporary retail marketers. Effectively gathering and structuring customer data is merely the starting point. BuyerGenomics continuously refreshes its comprehensive, omnichannel customer profile, enabling it to tailor marketing content and timing for the most relevant and impactful customer experiences. While BuyerGenomics translates the insights gathered from individual customers into actionable strategies that drive revenue, it simultaneously generates analytics that provide valuable guidance for refining your broader marketing approach. This dual capability not only enhances immediate customer engagement but also strengthens long-term marketing effectiveness.

You must get to know your customers in order to provide the best and most relevant experience for them. There is only one way to do this: through customer data. Voyado provides the data, insights, and tools that you need to communicate with precision. Voyado is the best platform to help retailers grow their business. There is no better platform to increase customer loyalty in retail. We can confidently say that because we have been solely focused on Voyado's development for the retailer. Energy flows where attention is paid - so to say. Voyado should be used by customers without the need for consultants. This powerful platform is easy to use and implement. It's also really fun to use, according to our customers. We are referring to the care and support that we will provide you as a customer because it is 100 % true.

Customers desire brands that resonate with their individual preferences. Enhance your marketing strategies by establishing a personal connection with each consumer through their chosen communication channels, fostering relationships at every touchpoint with Engage+. Tailor your customer interactions using AI-driven marketing solutions that allow for precise targeting of your audience on the platforms they frequent most. By customizing products, content, and offers based on factors such as demographics, browsing behaviors, purchase history, and product interests, you can significantly boost conversion rates. X-Engage utilizes a sophisticated algorithm that intelligently identifies the optimal channel mix for each customer by evaluating various elements, including their reachability, responsiveness ratings, and likelihood of conversion. As a result, your marketing efforts become more streamlined and effective, paving the way for increased customer loyalty and satisfaction.

Quickly onboard customers, boost conversion rates, and enhance wallet share. Provide the top-notch digital experiences that your clientele anticipates. Our customizable solution encompasses digital account initiation, loan application processing, cross-selling opportunities, and insightful business analytics. It seamlessly integrates with your existing core banking infrastructure. Swiftly implement charitable financial initiatives that foster greater member engagement and generate referrals. Revamp your digital user journey without altering your back-office operations and systems. This solution offers loan origination and account creation tailored for community banks, equipped with the data intelligence, advanced marketing automation, and polished user interface necessary to rival fintech companies. Additionally, streamline the application process for supplementary products by utilizing the customer’s pre-existing information. This comprehensive approach not only enhances customer satisfaction but also drives long-term loyalty and retention.

The iwinBACK system is a communication platform that allows B2C marketers to manage and automate communications through SMS, email, phone and 10+ other channels, all in one place. Harmonising the customer engagement strategy across channels allows organisations to save time and resources while simultaneously improving KPIs all along the customer lifecycle. Convert, retain and winback customers like never before using personalised content on the right channel at the right time. iwinBACK can help you to: 1. Automate the Customer Journey 2. Centralise and Harmonise Communications 3. Leverage Real-Time Data and Customer Behavioural Insights 4. Manage Multiple Clients and Brands 5. Integrations to Suit 6. 20+ Proven Journey Templates