Best Marketing Analytics Software for Segment

BigQuery serves as a robust solution for marketing analytics, empowering organizations to examine customer interactions, assess campaign effectiveness, and identify market trends in real time. Its capacity to swiftly handle large datasets, combined with seamless integration with various marketing tools, makes it an essential asset for marketers aiming to refine their strategies. Through BigQuery, marketers can tap into data to uncover valuable insights about customer inclinations and market behavior. New users are offered $300 in complimentary credits to explore BigQuery’s analytics capabilities, allowing them to make informed, data-centric decisions that enhance their campaign efficiency. Additionally, the platform facilitates real-time data analysis, providing immediate insights into current marketing initiatives.

Warehouse-Native Customer Journey Analytics—No Black Boxes. No Limits. Kubit is the leading customer journey analytics platform, built for product, data, and marketing teams who need self-service insights, real-time visibility, and full control of their data—all without engineering dependencies or vendor lock-in. Unlike traditional analytics tools, Kubit is warehouse-native, enabling you to analyze user behavior directly in your cloud data platform (Snowflake, BigQuery, or Databricks). No data extraction. No hidden algorithms. No black-box logic. With built-in support for funnel analysis, retention, user paths, and cohort exploration, Kubit makes it easy to understand what’s working—and what’s not—across the entire customer journey. Add real-time anomaly detection and exploratory analytics, and you get faster decisions, smarter optimizations, and more engaged users. Top enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its flexibility, data governance, and unmatched customer support. Discover the future of customer analytics at kubit.ai

With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success. Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS). This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your: Google Search (PPC) campaigns Mobile user acquisition campaigns Affiliate spending Social media advertising In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business. Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Gain a deeper insight into your website's user experience without being overwhelmed by data. While traditional web analytics tools focus on traffic metrics, they fail to capture the true actions of your users—this is where Hotjar comes into play. Monitor key indicators like Customer Satisfaction (CSAT), Net Promoter Score (NPS®), and the Voice of Customer (VOC) to gain a clearer understanding of user sentiment. Remove the uncertainty by utilizing Session Recordings to observe how individuals interact with your platform, allowing you to empathize with their challenges. By analyzing user behavior and posing the right questions at crucial moments, you can enhance engagement. Hotjar seamlessly integrates with most popular platforms, making it easy to visualize user actions. This visual representation of clicks, taps, and scrolling provides invaluable insights into user motivations and preferences. Furthermore, by viewing recordings of actual visitor interactions, you can accurately identify areas for improvement and better cater to your audience's needs. Ultimately, Hotjar empowers you to create a more user-centered experience.

Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

LeadBoxer is a powerful lead generation and sales intelligence platform that can be used by small and large businesses-to-business (B2B). LeadBoxer is the most advanced online visitor identification solution and behavior tracking system. It allows sales and marketing teams identify and track customers and leads online, turn anonymous web traffic into actionable insight, and generate qualified leads to improve their business efficiency and grow their revenue stream. This software-as-a-service (SaaS), solution allows for lead and customer identification, filters, segments, dynamic lead scoring and notifications and alerts.

Attribution stands out as a cutting-edge multi-touch attribution firm that equips marketers with critical insights to increase buyer conversions and enhance their return on investment. Utilizing a patent-pending methodology, Attribution provides unparalleled performance transparency coupled with exceptional usability and complete data accuracy, enabling marketers to consistently refine their marketing strategies throughout the buyer's journey. This innovative approach not only fosters better decision-making but also helps businesses adapt to evolving market dynamics effectively.

The Trackier Performance Marketing Platform (formerly known as vNative), allows you to automate, measure, optimize, and optimize all your marketing campaigns, publishers, advertisers, creatives, and conversions from one place.

BOSCO™ leverages your data alongside our innovative AI technology to pinpoint the most effective areas for allocating your marketing budget, ensuring optimal results. By integrating your internal marketing information with sophisticated algorithmic models, BOSCO™ generates customized reporting dashboards. The platform's user-friendly interface acts as a consolidated source of truth, empowering marketing professionals to enhance their digital spending strategies through data-informed insights. With our distinctive BOSCO™ Index feature, we assess your domain's performance relative to key competitors within your sector. The BOSCO Index™ quantifies your online presence and evaluates how well you are performing in both organic and paid media investments. Built upon reliable data sourced from reputable third-party domains and historical digital interactions, BOSCO™ focuses not on the size of your marketing budget but on your ability to optimize online visibility through paid and organic search strategies. Additionally, BOSCO™ identifies and ranks ten competitors in your market, providing valuable insights into competitive positioning. Ultimately, this comprehensive analysis helps marketers adapt their strategies to achieve superior results in a dynamic digital landscape.

PlugCMO utilizes AI-driven insights akin to a top-tier campaign optimization squad, continuously monitoring your marketing efforts around the clock. By harnessing the full potential of AI, you can achieve unparalleled returns on your advertising investments. With PlugCMO, you can deploy numerous creatives simultaneously, allowing it to identify and amplify the most successful ones swiftly. This system pinpoints effective campaigns, target audiences, and creative strategies in record time, ensuring they are scaled without delay. If you're concerned about ineffective campaigns draining your budget, PlugCMO acts as a safeguard against budget waste, diligently working 24/7 to promptly terminate underperforming initiatives. It computes optimal architectures for your advertising tasks, continually learning from each new data point in real time. The system applies industry-specific features to raw input data, while multi-armed bandit models offer actionable recommendations. With a guaranteed minimum improvement of 20% in digital marketing ROI, PlugCMO requires no additional engineering resources to implement its powerful capabilities. This innovative tool is designed to streamline your marketing efforts effectively.

Octane11 seamlessly integrates, enhances, and organizes your B2B data, providing you with greater control, efficiency, and valuable insights. B2B marketing teams often find themselves spending excessive time on disorganized data sets. By synthesizing all of your data from various paid, owned, and earned sources tailored specifically for B2B purposes, Octane11 enables high-impact analytics that streamline decision-making processes and enhance sales intelligence. Take advantage of Octane11’s specialized dashboards to evaluate all marketing tactics from a single interface, and easily export data to your preferred BI platforms such as Tableau, Datorama, or Looker, or directly integrate with tools like Salesforce, Outreach, or Salesloft. The platform offers a unique layer of B2B-specific transformations, enriching your existing data while working seamlessly with your data warehouse, ELT/ETL, and BI applications. This ensures that your enhanced data is readily available for built-in analytics or can be sent to any endpoints you choose, maximizing its utility. Ultimately, Octane11 empowers organizations to make data-driven decisions more efficiently and effectively than ever before.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

For B2B marketing and revenue teams, proving marketing's impact is incredibly difficult when engagement data is siloed across multiple MarTech tools. CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that unifies all that chaotic data into one trustworthy source of truth. We provide the complete picture marketers need to finally stop defending their marketing efforts (and the marketing budget) and start proving the value marketing adds to the business. CaliberMind gives marketers the confidence to answer, ‘What’s working?’, tell the story of their contribution, and make smarter investments that drive lucrative sales opportunities and accelerate revenue growth.

Accelerating B2C expansion through actionable AI solutions. With comprehensive consumer insights, reliable algorithms, and seamless integrations, we can facilitate your growth within a mere 6-8 weeks. Focus on prioritizing, personalizing, and enhancing every customer interaction. Broaden your outreach while effectively targeting your advertising budget towards the ideal audience. Utilizing Reach, you have the capability to create tailored lookalike audiences from a pool of over 290 million U.S. consumers, enabling you to engage them across diverse channels, both online and offline. Our sole focus is on leveraging AI for the B2C customer journey, and we have maintained our position as the industry leader for more than five years. We seamlessly connect with over 260 systems, enhancing your efficiency with AI in every aspect of your daily operations. We are committed to data non-proliferation, ensuring you have access to valuable data without compromising individual privacy. This approach not only safeguards consumer information but also empowers businesses to make informed decisions based on aggregate insights.