Best Marketing Analytics Software of 2025 - Page 4

SnapStrat is a custom-built software solution that allows executives to make more informed strategic decisions. It connects the decision to execution, including data ingestion, transformation, scenario modeling and workflow. Our customers include Frontier Communications and Sephora. Our customers often want to digitally transform an existing decision process and associated workflow. Our platform is able to support any strategic decision process. Some examples are below. Which pricing tiers should be offered to which customers? How should we allocate our marketing budget among product categories and customer segments? How and where should distribution center locations be placed? We can start with a pilot without risk, but only when we have proven our value will we move into implementation.

Enhance your website effortlessly with powerful tools designed to elevate user experience. Gain deep insights into the customer journey through features like Snapshots, Heatmaps, and Recordings. Our intuitive visual reports and detailed session recordings provide a clear understanding of your visitors' paths—revealing their origins, navigation choices, and points of confusion—empowering you to implement design modifications confidently. Make informed, data-driven decisions that will positively influence your revenue over time. With Crazy Egg's A/B Testing, you can be sure that the adjustments you make to content placement, colors, images, or text are indeed the right choices to convert more visitors into loyal customers. Plus, you can easily create or modify content without needing a developer’s assistance! Our user-friendly editing tools enable you to adjust styles such as colors and fonts or even hide certain elements altogether. When you’re satisfied with the changes, you can seamlessly publish them to your website. We are dedicated to assisting you in optimizing what’s working, addressing what’s not, and experimenting with fresh ideas to drive your success. By consistently refining your online presence, you'll ensure a better experience for your visitors.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

Indicative is used by product managers, marketers, and business analysts to increase customer engagement, retention, and conversion. Indicative connects all your customer data sources and synthesizes them into a complete view. This gives you the actionable insights that you need to grow your customer base, build great products, and increase your sales. Indicative's free plan allows you to access the robust behavioral analytics platform and up to 1 billion user actions per month.

Someone is online, saying something, somehow. Is your brand ready for a response? Consumers trust reviews more than a personal recommendation. Positive reviews encourage people to contact a business by clicking to visit their site, calling or visiting. You can choose which review score and platform you want to highlight. Customised notifications for managers, customers, and brands. Our API allows you to display testimonials and customer reviews on your website.

Data.ai Intelligence. Analyzing app market trends based upon downloads and revenue around world will help you discover which markets are experiencing the greatest growth. Gain a deeper understanding of the app market landscape to improve your competitive knowledge. Track your competitive market share by analyzing downloads, revenue, usage, engagement metrics, and more. Identify new players and potential threats. Analyzing performance trends across your industry can help you identify potential threats. To find out which country, store, category, or device is driving success, access estimates for millions of apps. Understanding engagement metrics such as active users, market penetration, duration, and frequency of use. Monitor and track competitor market share, growth trends, rank trends, and more.

Data platform for marketing analytics and insights. Are you ready to make better marketing decisions? We are glad you found us. Madtrix automatically connects to your data sources and collects, stores and unifies your data. In minutes, your data warehouse for marketing data can be set up and you can begin building & sharing your dashboard. All the support functions are available to help you succeed with your data. Our goal is to not only provide you with the tool, but also the knowledge and support you need to make the most of your data.

RedTrack.io is a digital advertising data company that allows ad tracking, measurement and reporting in one place. RedTrack was created with a focus on performance and usability. It can be used by affiliates, digital agencies and ad tech companies.

Monitor every interaction, lead, and sale within your sales funnel with precision. Effortlessly select the geographical location and the devices being utilized, define maximum clicks, and alternate between various links. Eliminate fraudulent clicks, manage repeated clicks, and set expiration dates for your campaigns. Distribute your traffic across multiple landing pages to easily identify which pages yield better conversion rates. Methodically enhance your conversion rates and return on investment. Determine which affiliate network provides the highest payouts by conducting split tests for the same product across two or more networks to reveal the best option. Our A/B split testing feature and advanced URL rotator modes make this process seamless. ClickGum provides insights into the sources of your conversions and revenue, enabling you to focus on effective marketing strategies while avoiding expenditure on underperforming traffic. Receive immediate insights on clicks and conversions, and rest assured that you are only engaging with genuine traffic. By utilizing these tools, you can significantly optimize your marketing efforts and maximize profitability.

TC Analytics serves as a valuable resource for retail experts, enabling them to visualize real-time data gathered from our people counting sensors related to customer interactions at the sales counter. By tracking essential management KPIs, this tool empowers you to make informed decisions that enhance resource allocation and increase your business’s profitability. Equipped with cutting-edge technology, TC Analytics utilizes VECTOR 4D sensors that boast an impressive 99.5% accuracy in counting individuals, a claim supported by 15 years of industry experience and high satisfaction ratings from clients across over 7,000 retail locations. Additionally, this innovative tool facilitates customer segmentation based on gender and age demographics, allowing businesses to pinpoint which areas capture the most attention by analyzing consumer behavior at the point of sale. Furthermore, with these insights, retailers can tailor their strategies to better meet the needs of their diverse clientele.

Utilize office TV screens to share insights and updates through Slack or set up automated email notifications for your clients without needing prior experience or IT assistance. Octoboard is a completely self-service platform that gathers, visualizes, and refreshes data for more than 18,000 business clients, whether in the cloud or on-site. The adage "what gets measured gets done" rings true; by quantifying your business objectives, you can effectively communicate performance goals. In mere seconds, you can craft stunning, shareable dashboards and reports. Octoboard automatically aggregates information from all your cloud applications, ensuring data consistency while saving you valuable time on visualization, sharing, and reporting. You can efficiently manage your devices, including office TVs and monitors, directly through the Octoboard interface. Gain insights into your data and assert control over various metrics, from live website traffic and lead generation to customer retention and support tickets. Moreover, you can integrate Sales, Marketing, Support, and DevOps metrics alongside real-time events to create a comprehensive view of your business performance. This holistic approach empowers teams to make informed decisions based on real-time data.

Influence is a dynamic social proof tool designed to enhance your ability to convert leads and increase sales effectively. The features of Influence have been meticulously developed based on thorough research and customer feedback, ensuring they significantly boost conversion rates before being made available to all users. The process is straightforward: first, you need to install the pixel; next, create a campaign; and finally, relax while you keep track of the results. With this simple approach, users can easily leverage social proof to drive their business growth.

Monitor over 30 metrics for every impression, visit, click, and conversion, and benefit from comprehensive, real-time analytics across both paid and organic channels. Since 2015, we have maintained 100% uptime, ensuring you avoid click loss and unnecessary traffic waste, with our lightning-fast redirects taking less than 5 milliseconds. Transitioning to PeerClick is seamless, supported by training sessions, live webinars, around-the-clock chat assistance, and migration tools designed for other tracking systems. You can kickstart your campaign promptly with access to over 35 pre-configured traffic options while leveraging built-in Anti-Fraud Protection to detect and eliminate suspicious activities. This feature allows you to block bot traffic sources and provides necessary evidence for claiming refunds. Join the ranks of thousands of affiliates who, on average, see a 30% increase in ROI simply by automating their optimization processes using our AI-driven tools. PeerClick excels in generating real-time reports in under 2 seconds, and no matter the volume of traffic you direct towards it, we are equipped to manage it efficiently. Our redirects achieve a remarkable speed of 2 milliseconds, significantly outpacing the over 200 milliseconds common in other trackers, as delays and slow-loading pages can result in lost traffic, which our fast redirects effectively prevent. Overall, choosing PeerClick means prioritizing speed and efficiency in your marketing efforts.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.

Prodlytic offers a robust on-premise solution for behavioral analytics that automatically captures and preserves all event-level data from your website and web application. By continuously exporting this data to your preferred storage and analysis platforms, you can gain profound insights into customer interactions. With its auto-track feature, you can better understand your audience and enhance your product offerings without needing to manage complex tracking systems. Simply integrate our lightweight tracking code into your website or app once, and it will automatically monitor all customer interactions without the need for additional coding, even for new events. Prodlytic provides a comprehensive overview of user engagement metrics including clicks, page views, and form submissions, enabling you to make well-informed business choices. You have complete ownership of the data collected through Prodlytic, allowing you to seamlessly export it to familiar storage solutions like Amazon S3 and Google BigQuery for further analysis. This level of control empowers organizations to tailor their insights to their unique needs and strategic goals.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Enhancing your hospitality business can be achieved with the right tools designed to encourage customer loyalty and drive growth. By implementing time-saving technologies, you can set the stage for success, such as offering WiFi that not only attracts patrons but encourages them to return. A modest increase of just 5% in repeat visits can result in a significant profit surge, ranging from 25% to 125%. Our platform simplifies customer engagement, allowing you to maintain meaningful connections without dedicating excessive time to marketing efforts. If you already have wireless internet access points or hardware, you're well on your way to benefiting from this system. Simply upload your logo, customize your background, and gather a few insights about your clientele. Through automated marketing messages, you can actively engage with your customers, which leads to higher retention rates. After setting everything up, you'll witness a notable increase in returning customers and overall business expansion. Leverage real-time analytics to gain a deeper understanding of customer behaviors and interactions, allowing you to refine your strategies for even greater success. This approach not only enhances customer experience but also fosters a loyal customer base, which is essential for any thriving hospitality enterprise.

Transform your website into a powerful sales machine! Capture valuable user interactions and enhance your sales funnel to boost conversions and revenue without any coding required. Effortlessly connect your analytics and advertising accounts with just a click, allowing them to seamlessly exchange and utilize data. Monitor and communicate customer behaviors between your website and marketing platforms without any coding hassle! Leverage tracking information to refine your marketing strategies and improve your website’s performance in generating sales. With our user-friendly point-and-click tool, you can choose which elements to monitor on your website without the need for continuous code management. After a one-time setup, you can easily duplicate tracking across various platforms such as Google, Facebook, and Twitter, ensuring all channels use the same data for effective campaign optimization and reporting. Create funnel visualizations to quickly spot issues and understand what influences customers at each stage of their journey. Gain insights into both your organic and paid traffic sources, along with the performance of your campaigns on all platforms, giving you a comprehensive view of your marketing effectiveness. By utilizing these features, you will be well-equipped to maximize your sales potential.

Alore Growth OS integrates your growth technology into a single platform, providing all the essential tools required to scale your growth initiatives effectively. It allows you to engage with website visitors, collect their information, and cultivate relationships through email and social media marketing. Discover new leads while also nurturing connections with your current customers, and keep a close watch on your sales team's performance to ensure you are always ahead in the competitive landscape. Automate your sales funnel to consistently generate leads and close deals, accelerating your revenue growth by tenfold. Effortlessly nurture, follow up, and re-engage with prospects as Autopilot enables you to perform a hundred times more follow-up actions. Alore CRM serves as your ultimate sales solution, guaranteeing the generation of continuous, predictable revenue from the very first day. With features that range from locating business email addresses to executing automated drip campaigns and assessing your sales team's effectiveness, Alore CRM encompasses everything necessary for managing a sales team at scale. This tool stands out as the singular solution your business will ever require for achieving sales success. Embrace Alore Growth OS to transform your approach to sales and unlock your organization’s full potential.

Focused on analytics to facilitate the growth of your e-commerce venture, we deliver insights that your standard shopping cart overlooks, potentially resulting in a revenue loss of at least double. Shoppr examines past data from your store and marketing strategies, presenting it in a straightforward manner that highlights both successful and unsuccessful elements. With Shoppr, you can effortlessly grasp all essential metrics for your business, empowering you to make informed decisions that drive success. Additionally, our platform continually evolves to adapt to your business needs, ensuring you remain competitive in the ever-changing e-commerce landscape.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Gain practical insights for your direct-to-consumer brand with a personalized, comprehensive overview that requires no engineering expertise. With just a single click, you can integrate all your marketing data and analyze it directly within the application. Real-time detection of insightful trends and anomalies becomes effortless, eliminating the need for tedious spreadsheets filled with numerous tabs. Centralize your marketing data sources seamlessly, as we support all major connectors utilized by D2C brands. You won’t have to worry about maintaining a data pipeline or setting up a data warehouse; we take care of that for you. Instantly compute and analyze key performance indicators with ease. Our pre-defined dashboards allow you to visualize crucial metrics such as Customer Acquisition Cost, Lifetime Value, and Retention Cohorts, which are essential for monitoring and enhancing your store's performance. Furthermore, you have the freedom to customize these charts to fit your unique metrics and definitions, as all visualizations are constructed using SQL, enabling your team or ours to tailor them as needed. The flexibility and user-friendliness of our platform empower you to make informed decisions faster than ever before.

Close three additional deals effortlessly by utilizing automated lead intelligence. Engage in hyper-personalized discussions that focus on what truly resonates with your leads, identifying relevant topics tailored to each individual. Enhance your user experience with a streamlined interface that prioritizes usability while optimizing agent performance. Before taking action, automate your research processes to gather invaluable insights about your leads. This includes analyzing the content they produce, their activity patterns on LinkedIn, and the types of posts they engage with, such as likes and comments. Additionally, track the days they are most active and the hashtags they frequently use. Compile a list of the top ten posts they've authored and those they have engaged with, along with the keywords they employ. Discover how to enrich your B2B lead data through Norns' seamless Zapier integrations. With these lead intelligence integrations readily available, you can derive meaningful insights into the topics that hold significance for your leads and enhance their records across any platform you currently utilize. If you are in search of new clients, focus your research on identifying those who are actively seeking the services you offer. By leveraging this data-driven approach, you can significantly improve your chances of closing more deals.