SightX serves as a comprehensive consumer research solution, enabling users to conduct a variety of studies, including concept testing, brand tracking, pricing research, content evaluation, product development, and customer experience analysis, all from a unified platform. This innovative tool integrates sophisticated methodologies such as conjoint analysis, MaxDiff, weighting, significance testing, text sentiment analysis, persona creation, and summarization of open-ended responses, all enhanced by an integrated generative AI assistant named “Ada” that accelerates the analytical process and generates executive summaries. Users can easily filter, compare, and segment data across various variables while gaining rapid access to millions of qualified consumers globally. Additionally, SightX accommodates both qualitative and quantitative research, streamlining data processing and empowering teams with complete oversight over their research design, analysis, and outcomes. With its ability to connect users with a vast pool of high-quality consumers in a matter of minutes, SightX is redefining the landscape of consumer research. This platform not only saves time but also enhances the depth and accuracy of insights gleaned from research initiatives.