Best Free Market Research Software of 2025 - Page 2

Get insights into the most important touchpoints in the customer journey. Take the necessary actions to improve customer satisfaction. To identify potential bottlenecks and improve customer service, measure every interaction with customers. Measuring the willingness of customers and colleagues to recommend your products or services. Identify the most pressing issues and prioritize your actions. You can measure the ease of your product or service experience. Identify the frictions and make it easy. Customers feel different every step of their journey. It is not enough to get feedback once a month. You can identify the most affected touchpoints easily if you collect feedback after each transaction. You can use text analysis to analyze the open-ended feedback from that touchpoint and discover the reason behind friction.

Bring your product evaluations to life by incorporating video and text feedback from genuine customers. Start by defining the metadata of your survey, including the type of questionnaire and whether video or text responses are required. After detailing the product you wish to review, you can send as many invitations as needed to your user base. Once you've collected the desired number of responses, you can either create a video for each individual reviewer or compile the responses into one comprehensive video, depending on your preferences. Utilizing video surveys enhances your understanding of customer sentiments far beyond what traditional text surveys can offer. We organize feedback into positive and negative categories through sentiment analysis, ensuring a clear view of customer opinions. Participants can easily respond via our app or web platform, which are designed for seamless compatibility. Our services prioritize security from the outset, effectively preventing any unauthorized access to your data. With this innovative approach, you can truly connect with your customers and gain valuable insights into their experiences.

Prelaunch stands out as the inaugural platform for market validation, assessing the demand for products and formulating pricing strategies prior to their release by scrutinizing conversion metrics in relation to industry benchmarks. This innovative tool uniquely gauges authentic purchasing intentions through a streamlined landing page crafted with realistic ecommerce principles, delivering critical insights and precise forecasts derived from thorough analysis of pricing and market demand. By focusing on real-world data, Prelaunch empowers businesses to make informed decisions before entering the market.

QualSights is an innovative insights platform designed to empower brands, agencies, and consulting firms to gather richer and more genuine consumer insights from across the globe with remarkable speed and cost efficiency. By utilizing its proprietary technology, businesses can obtain real-time insights by observing and engaging with consumers during their shopping or product usage experiences in their everyday settings. As the first and only fully integrated solution, QualSights adeptly combines qualitative and quantitative research methodologies, thereby delivering clients enhanced depth, authenticity, and agility throughout their research endeavors. Moreover, the platform offers a diverse array of data collection methods while also streamlining analysis through a robust suite of AI tools that simplify the process of identifying and showcasing the most relevant insights. This comprehensive approach ensures that clients can make informed decisions quickly and effectively, ultimately leading to better product development and marketing strategies.

Unlocking the power of data for individuals and businesses alike. We provide insights and statistics spanning 170 different industries across more than 150 nations. Access crucial information on significant topics that hold value in today’s market. Our extensive market insights offer comparable data across over 150 countries, regions, and territories. Delve into vital metrics such as revenue figures and key performance indicators, among others. Consumer insights are essential for marketers, planners, and product managers aiming to grasp consumer behavior and interactions with various brands. Analyze global consumption trends and media usage comprehensively. Statista has become a trusted ally for major media organizations worldwide, bolstered by a growing number of media articles that reference our data. Our team of over 500 researchers and specialists meticulously verifies every statistic we publish to ensure accuracy. Furthermore, experts provide forecasts based on specific countries and industries, enhancing our offerings. With our services, you can discover the data that matters to you swiftly and efficiently. This commitment to quality and reliability empowers decision-makers in diverse sectors.

Transforming questions into actionable insights has never been quicker. Eliminate the expensive processes of polls, surveys, and interviews by crafting AI-driven profiles of your target audience, enabling rapid and scalable product and marketing research. OpinioAI serves as a cutting-edge research platform leveraging AI language models to assist researchers in gathering pertinent insights, data, and perspectives efficiently, without the need for outdated methods like polls and surveys. Currently, users have access to a minimum viable product (MVP) featuring fundamental capabilities that apply persona characteristics to a basic model. Despite its simplicity, this model offers valuable and pertinent insights to jumpstart marketing, product, or social research initiatives. OpinioAI aims to delve deeper into the potential of these AI models, aiming to assist researchers in supplanting conventional data gathering techniques with more agile and streamlined processes. We are committed to enhancing the platform's features to include advanced models, intricate survey design, bulk responses, comprehensive analyses, and detailed reporting mechanisms. Ultimately, we envision a future where researchers can operate more efficiently and effectively, making informed decisions with minimal delays.

ExpiWell’s exceptional data collection platform, endorsed by numerous researchers globally, effectively tackles the limitations of conventional survey techniques. By utilizing Ecological Momentary Assessment (EMA) and Experience Sampling Method (ESM), it captures real-time data from the world while ensuring outstanding participant engagement. This platform allows for a comprehensive observation of participants' experiences through instantaneous data gathering. It enhances interaction between researchers and participants, leading to greater involvement in the research process. With ExpiWell’s ESM capabilities, research transforms from a mere static process into a dynamic interaction, enabling seamless participant rewards, community building, and immediate feedback. By merging the strengths of ESM with community-centric research approaches, ExpiWell empowers you to nurture connections, promote social support, and enhance engagement within your participant network. This innovative approach enables researchers to deliver timely solutions that can drive meaningful change in their organizations or communities effectively. Ultimately, ExpiWell is revolutionizing the way data is collected and utilized in research, paving the way for more impactful outcomes.

Displayr serves as a comprehensive analysis and reporting platform specifically designed for survey data, making it the ultimate solution for revealing and disseminating data narratives. This singular application integrates your survey data, analytical processes, visualizations, and reporting, facilitating seamless automation and accelerating insights. Transitioning from multiple complex tools to Displayr can lead to remarkable improvements in efficiency. You can accomplish tasks ranging from data cleaning to analysis and presentation creation in a significantly shorter timeframe. Displayr takes care of routine tasks automatically, while also simplifying the process for conducting advanced analyses independently. It allows for the distribution of dynamic, interactive reports that are continuously linked to the core analysis and original data sources. Utilizing a single tool for all analysis and reporting minimizes the likelihood of errors, and in the event that an error is detected, it can be traced, corrected, and everything can be updated automatically. This not only enhances accuracy but also streamlines your workflow, providing a more cohesive experience overall.

Extract organized insights from diverse unstructured information collected from sources such as receipts, digital accounts, paychecks, emails, and beyond, all sourced with permission from our engaged community of consumers. Our highly rated mobile applications enable a network of carefully vetted consumer panelists to actively share transaction documents, encompassing receipts, digital accounts, paychecks, emails, and other relevant data. The combination of our impressive retention rate and stringent vetting procedures allows us to conduct some of the most reliable longitudinal research available in the market. Utilizing advanced machine learning techniques, we convert this raw data into dependable structured datasets, which are made accessible around the clock to data science leaders via platforms such as AWS, BigQuery, SnowFlake, and customized data feeds. Our commitment to excellence is reflected in our community, which is supported by proprietary systems that incorporate technologies like facial recognition and government ID verification. In addition to this, we enhance our operational processes with machine learning, ensuring that panelists receive thorough training to maintain the highest standards of data quality. This unique approach not only strengthens our research capabilities but also fosters trust within our community and enhances the overall user experience.

Utilize our AI to facilitate and assess interactions with a multitude of customers, providing the thoroughness of an interview while achieving the reach of a survey. Transition from traditional research techniques to AI-guided interviews, enabling you to swiftly and comprehensively grasp customer insights. Tailor your AI interviewer by designing a personalized discussion framework, incorporating moderator guidelines, and attaching pertinent study materials. Conduct simultaneous interviews on a large scale with ease. Our AI interviewer fosters significant dialogues and explores the underlying motivations of participants' answers. It effortlessly generates summaries of transcripts, highlights essential themes, and offers actionable insights that empower you to make strategic decisions for business advancement. Aptitude presents various applications to gain a complete understanding of your customers' perspectives. Obtain in-depth qualitative and quantitative evaluations of new offerings, and automatically reach out to churned users to gather immediate feedback, ensuring you stay connected to their experiences. All these capabilities position you to enhance your product offerings and customer satisfaction effectively.

Atypica serves as an AI-driven research agent that streamlines the complete consumer insights process by crafting realistic personas based on behavioral data, facilitating AI-led interviews, and conducting extensive analytics to reveal the emotional and cognitive drivers behind human choices. This innovative tool can rapidly generate a variety of AI personas based on demographic information and social media activity, supporting a vast network of 300,000 synthetic agents complemented by 10,000 profiles of "real person" agents derived from detailed consumer interviews. Each of these agents is designed to exhibit consistent personality traits, cognitive biases, and decision-making processes, ensuring that their responses achieve an impressive 85% resemblance to human interaction. Researchers can set their inquiries and, in less than half an hour, commence AI-driven interviews that produce valuable transcripts, often reaching up to 5,000 words per agent, while also utilizing integrated behavior analysis to uncover emotional triggers, biases, and cultural impacts on decision-making. This capability not only enhances the depth of insights gained but also significantly accelerates the research process, making it a vital tool for understanding consumer behavior.

mQuest® Market Research stands out as a premier survey platform tailored for diverse modern market research needs, receiving widespread approval. Its adaptable order management, straightforward implementation, and accurate analysis render mQuest® POS an essential tool for point-of-sale research. Customized checklists, comprehensive visual documentation, and meticulous analysis contribute to the ongoing enhancement of quality standards. mQuest® Lead simplifies the automatic mobile gathering of leads via smartphones or tablets, alongside efficient follow-up processes. Whether conducted through interviews or individual submissions, mQuest® Car Clinic facilitates prototype testing with assurance and security. Furthermore, mQuest® empowers field workers to manage all orders and activities seamlessly while on the move through mQuest® service. Every step of the process can be systematically recorded using checklists and protocols, ensuring nothing is overlooked in the research journey. With its robust features, mQuest® not only enhances the effectiveness of research efforts but also fosters continuous improvement in quality assurance practices.

Glow stands out as a top-tier online research platform designed to facilitate swift and informed decision-making. With unparalleled access to a vast network of over 100 million consumers and 6 million businesses globally, accompanied by a team of experts available when needed, Glow empowers users to refine their market research processes and confidently act on their findings. Validate your concepts prior to launching them into the market, enabling you to gauge consumer interest and discover the right product-market alignment, ultimately saving valuable time and resources while instilling confidence in your investment choices. Monitor your brand’s health in real-time with an intuitive interface that allows for rapid deployment, ensuring you achieve trustworthy insights regarding the effectiveness of your brand-building efforts. Stay ahead of the curve by acquiring current insights about competitors, significant industry players, and growth trends within the market, revealing opportunities that can help you dominate your sector. By leveraging Glow’s resources, businesses can make informed strategic decisions that propel them forward.

Instantly find out what your audience reads and watches. Don't waste your time on tedious research or expensive surveys. SparkToro helps you identify your customers' most influential sources and hidden gems so that you can reach them where it is. SparkToro crawls millions of social media profiles and web profiles to find data about any online audience.

Kaddara is a platform for professionals who are looking for fresh leads to help them run their businesses and whose business is affected or influenced by the activities of competitors. The platform monitors your competitors in real-time, and provides you with fresh leads about potential customers. The platform sends notifications when important events occur in your market space.

Great Question is used by researchers, designers, product managers, marketers, and marketers to create panels, schedule interviews, share insights, and send incentives. You can quickly build a network of customers to answer your great question. To find the perfect match, import, invite, filter. Use our research calendar to schedule interviews or integrate your data. In minutes, you can launch prototype tests and surveys. With tags, clips, highlights and results, you can transform survey results and interviews into consumable reports. Share your insights for everyone to see. To truly understand your customers and get their feedback on the work you are doing, it is essential to build something truly special. Today's companies don't have the systems and processes in place to make customer research an integral part of their decision-making process. We are a small, but powerful team of product managers, engineers, entrepreneurs, and designers.

Titan's drag-and-drop builder allows you to create dynamic, responsive Salesforce survey. Send out customer satisfaction questionnaires to learn what your customers love about your service or product, and where they can improve. Your product can be taken to the next step with quality feedback. Find out what your customers think of your product and get their feedback on features that are in demand. Market research surveys will help you stay on top of current trends, learn about your customers and set prices intelligently. NPS surveys allow you to gauge customer loyalty, identify weaknesses, and see easy-to understand metrics about how your customers feel. Send out surveys to collect data about leads. Ask questions to learn about the preferences and personal information you need to know. You can then target leads based on their individual preferences.

Emphasize key information on websites and PDF documents, add personal notes, and compile the essential insights you've gathered. Generate public links, manage user permissions, and directly connect insights from major stakeholders to your original sources. Organize your knowledge effectively using tags, topics, and clusters, making it effortless to trace your findings. Everything is meticulously saved, monitored, and structured for straightforward retrieval and reference. You can highlight, share, and comment on content from both online sources and uploaded PDFs. Export an entire topic from the Dashboard or simply drag and drop the desired snippet into Google Docs or Notion. This intuitive tool assists you in discovering, sharing, and collaborating on information you encounter online. Our Copilot feature reduces the hours you spend searching for the right sources by continuously gathering data, ideas, and references, improving with each interaction based on your feedback. Engage with your team for collaborative efforts and merge highlights from both web pages and PDFs into a cohesive topic, streamlining your workflow and enhancing productivity further. The ease of use and efficiency of this tool makes it an invaluable asset for anyone looking to enhance their information management.

Bid farewell to chaotic research processes with Intelligence Magic — a user-friendly AI that swiftly transforms websites into neatly organized, tabular data in just moments! By following three straightforward steps, you can automate your routine online research tasks: 1. Outline Your Research Needs: Indicate the specific data you wish to collect from various websites without needing any coding skills! 2. Customize Your Columns: Clearly define the columns you want to include in your spreadsheet, whether they are dates, prices, names, or any other relevant data points. 3. Access Organized Results: Obtain a polished, structured dataset that is primed for analysis or exporting. With this innovative tool, your research efficiency will soar to new heights!

NowKnow enables you to conduct market research in mere hours rather than the lengthy weeks typical of conventional methods. You can pose inquiries, upload design materials, and receive insightful feedback from AI personas that embody your target demographic. Key Features Rapid Results: Obtain comprehensive feedback in hours instead of enduring extended waits for traditional survey outcomes. Authentic Input: AI personas deliver genuine responses reflecting actual demographic characteristics. Visual Assessment: Share images and designs for critiques on various elements, including logos and user interfaces. Privacy Assurance: With responses generated by AI personas, there are no concerns regarding GDPR or CCPA compliance. Benefits Explore More Concepts: Execute numerous studies quickly and at a lower cost. Refine Effortlessly: Modify your inquiries and launch new iterations immediately. Target Accurately: Gather insights from well-defined demographic segments. Accelerate Progress: Reach well-informed conclusions without the typical delays in research. Use Case Evaluate a broad range of items, from marketing strategies to visual designs, ensuring a thorough understanding of audience preferences. Additionally, you can continuously adapt your approach based on real-time feedback, enhancing overall effectiveness.

Subconscious.ai uses Generative AI to design Causal Experiments. It simulates respondents and analyzes results that are equivalent to the best human causal studies. The platform first generates hundreds synthetic respondents, which are AI profiles based off data from millions of users. These synthetic respondents are used by the platform to simulate realistic decision-making on a large scale. The platform uses Causal AI for experiments that explore the cause-and effect relationships behind human behaviour. This allows businesses run randomized controlled tests (RCTs) to analyze the outcomes. Users interact with the platform through questions or hypotheses. The platform guides users through experimental design (synthetic responders), audience selection, data collection, and analysis. The platform automates all research processes, from experimental design to results analysis.

Juno is a cutting-edge platform powered by AI, aimed at enhancing the efficiency of researchers, content creators, and developers in their information-gathering, analytical, and decision-making processes. By leveraging an extensive suite of tools, it simplifies the research journey with immediate access to a wide range of data sources, which aids users in assembling pertinent information and insights. Designed to optimize workflows and boost productivity, Juno minimizes the time dedicated to data exploration, allowing users to concentrate on more impactful activities like content generation and solving complex problems. Its user-friendly interface, combined with smart features, equips users to thrive in the rapidly evolving realms of research and development. Additionally, Juno includes sophisticated search functionalities, personalized filters, and AI-generated suggestions, enabling users to unearth the most significant data quickly and effectively. This comprehensive approach not only enhances the research experience but also encourages innovation by providing tools that adapt to the unique needs of each user.

Perspective AI is an advanced customer research platform driven by artificial intelligence, designed to facilitate genuine, organic conversations that reveal profound customer insights and support data-driven decisions. By utilizing a singular topic prompt, it automatically creates conversation guides and executes engaging interviews through voice or text at scale, subsequently providing immediate summaries, interactive analyses, and shareable highlights to unify teams around customer desires, pain points, and future plans. The platform's ongoing Voice of Customer (VOC) memory system guarantees that each new interaction augments a centralized knowledge repository, while real-time dashboards uncover trends, sentiment, and key decision factors without requiring manual configurations or intricate integrations. With the ability to launch in mere minutes, Perspective AI empowers product managers, customer success leaders, and market researchers with instant access to AI-driven discussions that convert qualitative insights into clear, actionable strategies, ultimately enhancing overall business effectiveness. This innovative approach allows organizations to stay agile and responsive to evolving customer needs, ensuring they remain competitive in today’s dynamic market landscape.

Explore and confirm the perceptions, thoughts, and feelings of consumers that operate beyond their conscious awareness on both desktop and mobile platforms. Utilizing online webcam eye tracking enables the identification of focal points of consumer attention. Additionally, online emotion assessment captures the emotional reactions of consumers as they engage with digital products. Implicit online testing reveals the underlying attitudes and beliefs that may not be readily accessible to conscious thought. Our innovative product, UXReality, serves as a comprehensive alternative to traditional usability labs by providing a virtual research experience. This tool facilitates UX research for both desktop and mobile devices remotely. Users can benefit from high-quality session recordings, providing an unprecedented view into the user's perspective. The solution integrates AI-driven webcam eye tracking, emotion analytics, and feedback surveys, ensuring a thorough understanding of user experience. This approach not only enhances the research quality but also streamlines the usability testing process significantly.

The Standard and Classic Editor provides both technical and non-technical users with the capability to effortlessly create sophisticated surveys. Users can swiftly incorporate advanced question formats and merge qualitative and quantitative methods seamlessly. Personalization of visual elements within the survey is made simple, ensuring a fully mobile-friendly experience for respondents, along with the ability to test surveys on mobile devices through the Mobile Emulator. This platform excels in supporting studies that require rich visuals and numerous interactive components. It features unique built-in question types, including video open-ends, concept testing, heat maps, and virtual shopping carts. The flexibility of unlimited expansion is supported by standard open-source programming languages, allowing for extensive customization. Additionally, the introduction of the Video-analyzer tool provides a novel method for capturing emotional responses from users, enabling interactive feedback buttons for respondents to express their thoughts while watching a video. With features such as geolocation tracking, device reporting, quota management, and frequency analysis, users can create and distribute polished, presentation-ready reports with remarkable ease. This comprehensive suite of tools ensures that every aspect of survey creation and analysis is covered, making it an invaluable resource for researchers.