Best Free Local SEO Software of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Seobility crawls all pages linked to your website to check for errors. Each check section displays all pages that have errors, problems with on-page optimization, or issues regarding page content such as duplicate content. You can also examine all pages in our page browser to find out the problems. Each project is continuously crawled by our crawlers to monitor the progress of your optimization. If server errors or major problems occur, our monitoring service will notify you via email. Seobility provides an SEO audit and tips and tricks on how to fix any issues found on your website. These issues can be fixed by Google to make sure it can access all your relevant content and understand its meaning in order for it to be matched with the right search queries.

The Marketing Operating System (MOS) from SeoSamba is a cloud-based marketing software that's ideal for both small businesses and multi-location enterprises. Your SeoSamba Marketing Opera System includes a number of high-performance tools that will help you build a strong, no-nonsense digital presence. You can access SEO tools, Google and Facebook review tools, email marketing tools and social marketing tools including a smartphone app, VoIP telephony, call tracking tools and text marketing and messaging tools. SeoSamba MOS seamlessly integrates to SeoToaster Ultimate CRM. It also features two companion mobile apps, a social media and lead & CRM app to help you manage your business while on the move. Solution providers can private-labeled SeoSamba MOS.

SE Ranking is a cloud-based, all-inclusive search engine optimization (SEO), platform for webmasters. SE Ranking is intuitive and easy to use. It offers a complete set tools for tracking keyword positions, site auditing and analyzing competitor SEO strategies and PPC strategies. Keyword suggestion and grouping, website rank, backlink monitoring and automated professional reporting. SE Ranking allows users to track their website's keyword ranking across multiple countries, cities and regions. This is done in real-time on Bing, Google and Yahoo.

Google employs machine learning to interpret the context of various content pieces. With our tool, you can craft content that is optimized for Google rankings! We provide an advanced content editing solution for AI that accommodates 60 different languages. Our platform stands out among competitors, allowing you to examine your website's content and benchmark it against the leading results on Google. This tool enables you to identify both the strengths and weaknesses of the keywords in your articles as well as those of your competitors. Plus, it streamlines your writing process, significantly reducing the time spent on content creation, ensuring you produce high-quality articles efficiently.

Mangools offers a range of SEO tools that are super-user-friendly. It covers everything from keyword research, rank tracking, competitor analysis, backlink analysis, and keyword research. The package includes tools and a browser extension. 1. KWFinder is a popular keyword tool that provides accurate keyword difficulty, precise SEO data, and search engine results for more 50k locations. 2. SERPChecker displays search results for more 50k locations, including their impact on organic search results. It also provides 45 SEO metrics that you can compare with your competitors. 3. SERPWatcher allows you to track both desktop and mobile ranks. It provides aggregate metrics, daily updated ranks, and charts to quickly view the overall ranking progress. 4. LinkMiner allows you to see the anchor texts of the referring websites and help you discover the most powerful backlinks from your competitors. 5. SiteProfiler is an SEO analysis software that provides all the necessary SEO metrics and insights under one roof. AI Search Grader by Mangools is a tool that helps businesses analyze their performance in AI search engines, providing insights into visibility, ranking, and overall search presence. With the ability to track multiple AI models like ChatGPT and Google Gemini, it gives users a comprehensive view of how their brand appears in AI-driven recommendations.

iSpionage serves as a powerful platform for competitive research and monitoring tailored for digital marketers aiming to enhance their standing in the search marketing arena. Over 35,000 clients have leveraged iSpionage to elevate their SEO and SEM efforts. Its distinctive features enable users to visualize the PPC buyer's journey from initial clicks to final conversions, monitor competitors' offers through landing page intelligence, and track global SEO rankings, among other capabilities. Experience the advantages firsthand. iSpionage offers comprehensive landing page surveillance, website monitoring, and competitive keyword research for marketing teams striving for an edge and keen on observing their leading rivals closely. Additionally, it provides insights into local paid search ad campaigns across various countries, benchmarks of impression share at both local and national levels, and a custom Users’ Journey report that traces ads, keywords, and landing pages. Users can also benefit from monitoring keyword search rankings on platforms like Google and Bing, conducting competitive analysis, and utilizing interactive share of voice tools, while also identifying gaps in content strategy. The platform stands out for its ability to adapt to the evolving needs of digital marketers.

Leverage this information to identify the key localization opportunities for your enterprise. You'll receive insights regarding keyword frequency and traffic levels for various countries, as well as the relevance of specific keywords. Additionally, you have the ability to analyze your competitors through similar metrics. By initiating a new project, you can receive email updates on any changes to your competitor's site, including new organic or paid keywords, backlinks, and any technical problems they may encounter. Alternatively, you can monitor these aspects for any existing project by simply modifying the URL. Stay vigilant regarding your competitors by obtaining data on the paid traffic they are allocating, which could be vital for your own business strategy. Picture having the capability to scrutinize every keyword and advertisement your competitors are investing in. Seodity automatically evaluates the search engine results pages (SERPs) for all websites, granting you access to both historical and current data. Furthermore, Seodity can alert you about fluctuations in rankings and the emergence of new keywords, keeping you well-informed of industry shifts. Utilizing this comprehensive analysis can provide a significant edge in understanding market dynamics.

Together, we can enhance your online presence and reputation to draw in new customers to your locations! Streamline the dissemination of information regarding your businesses across key directories, GPS platforms, search engines, social media, and review websites. Consolidate the feedback received on your establishments from sources such as Google, Facebook, and TripAdvisor into one convenient location. Regularly generate reports, assess the data, and engage with customer feedback all from a singular platform. Motivate your happy customers to post positive reviews on your Google Business Profile. Improve your website by incorporating a store locator feature and custom pages for each location. Ensure that your points of sale stand out in search results related to your industry. Centralize the messages received on your Google Business Profile and respond effortlessly, whether centrally or locally. By working together, we can significantly boost your online visibility and enhance your e-reputation, leading to increased customer attraction for your locations! Additionally, fostering a strong online presence will not only help in gaining new customers but also in building long-term relationships with them.

Effortlessly and precisely oversee keyword performance with Keyword.com. You can monitor your SEO campaign rankings daily from virtually any device or location. As competitors enhance their strategies and search engine algorithms evolve, it’s crucial to identify that elusive money keyword within each project. This is the one that keeps you awake at night, and locating and leveraging it is your mission — are you ready to take on this challenge? Utilize our SERP keyword tracker and search engine positioning tool to observe how your keywords perform over time. Uncover the identity of your real competitors and devise strategies to outperform them. With Keyword.com’s robust keyword monitoring software analyzing the data, you can dedicate your efforts towards gaining valuable insights and optimizing your strategies for success. This powerful platform ensures you stay ahead in the competitive landscape of digital marketing.

Local citations serve as a crucial component for enhancing your online presence, which is why we offer Premium citations that can be completed in just minutes after your request. Our Local Rank Tracker algorithms are meticulously designed to monitor the rankings of the keywords you wish to optimize for, allowing you to effectively assess your performance over time. Achieving a strong online ranking is closely linked to your visibility on various listing platforms, leading us to collaborate with over 200 business listing websites to boost your ranking potential. In addition, our array of Local SEO Tools, including Rank Tracker, Citation Audit, SEO Audit, and Review Management, delivers an unparalleled Local SEO Software experience available online. Recognizing that local citation building is a vital enabler for small businesses, we have developed a Premium Citation category that ensures rapid listing and generates results within a matter of days. This commitment to rapid and effective citation building can significantly empower your business's local search strategy.

For those offering digital marketing services, Insites is an essential tool. The time spent preparing for sales discussions can be extensive, but Insites streamlines your research process and delivers a thorough digital marketing audit in less than a minute. This efficiency helps you attract more leads, enhance customer engagement, and secure additional business opportunities. Elevate sales across all phases of the customer journey with our support. Our services are designed to assist marketing agencies, local search firms, newspapers, telecommunications companies, and various others in selling digital solutions more effectively to small and medium-sized businesses. By utilizing Insites, you can significantly improve your sales performance and client relationships.

Center AI increases your store's visibility on Google Maps, and other local platforms. This will increase foot traffic and revenue. Our platform streamlines multiple listings to save you time and ensure accurate, consistent information. With AI-powered analytics you can compare your ratings to those of your competitors and optimize your listings to gain more visibility. You can also manage reviews efficiently and strengthen customer relations to convert online searches into instore visits.

GBP Optimizer addresses a critical issue that hampers many local businesses: an incomplete Google Business Profile, which can significantly diminish both visibility and customer trust. When essential information is absent, descriptions lack depth, questions remain unanswered, and important services or attributes are overlooked, Google struggles to recommend the business effectively. This oversight leads to diminished Map Pack rankings, reduced click-through rates, and ultimately, fewer customers. In just a few seconds, GBP Optimizer rectifies this issue by thoroughly analyzing the business and generating a comprehensive, SEO-enhanced profile that includes detailed descriptions, appropriate categories, services, attributes, frequently asked questions, and suggested posts. As a result, business owners receive a professionally crafted profile optimized for higher rankings and increased customer engagement, ensuring they stand out in a competitive market. Not only does this tool streamline the optimization process, but it also empowers local businesses to gain the visibility they deserve.