Best Free Lead Nurturing Software of 2025

Popl enhances the lead nurturing process by preventing high-intent leads from being overlooked. When a representative utilizes Popl to distribute a digital profile, the system records the lead's information and integrates it seamlessly into your CRM, including relevant context such as the contact’s origin, timing, and the person who interacted with them. These leads can immediately enter automated nurturing sequences tailored to their source or actions. By maintaining an organized database and facilitating prompt follow-ups, Popl empowers marketing teams to effectively connect initial interactions with ongoing digital engagement. It serves as an ideal link between face-to-face discussions and continuous nurturing efforts online.

GetResponse offers an all-in-one marketing platform designed to equip marketers, solopreneurs, creators, coaches, and small business owners with powerful, user-friendly tools for email marketing, automation, and content monetization. With more than 25 years of experience, GetResponse supports audience growth and engagement through email campaigns, enables seamless course creation and sales, and helps turn passion into profit. It’s the ideal choice for building personal brands, selling products and services, and creating loyal customer communities.

Driftrock's lead generation platform allows you to capture, track and convert more leads. 1. Connect to or create 20+ lead resources, Driftrock forms, and chatbots. 2. To ensure high-quality leads in your CRM, validate, route and transform your data. 3. Track every lead from source, keyword or ad through to conversion. 4. Keep your CRM in sync with Facebook, Google, and LinkedIn Custom Audiences.

Lime Connect is the leading software for customer messaging and support automation in Germany. The heart of this solution is the Message Center - a central inbox for all messaging channels such as website chat, WhatsApp, Facebook Messenger and more. From here, all messages can be processed with professional features such as message templates, live translations and file sharing. Lime Connect has a powerful website messenger that companies can integrate into their website. The live chat tool lets your customers choose to either have a conversation at that moment or continue it at a later time - just like their favorite messaging apps. For complex inquiries or product demos, the software gives agents the ability to switch from a chat to a browser-based video call with one click, which also allows for screen sharing. That way, companies can personally guide website visitors throughout the entire buyer journey and strengthen the customer relationship. Self learning chatbots with GTP-4 integration, smart FAQ pages and dynamic contact forms can be integrated via the Lime Connect AI Automation Hub to automate your customer support. The software is developed and hosted in Germany, making Lime Connect a GDPR-compliant customer communication solution.

Your customers have high expectations. Companies that can deliver personalized, fast and easy buying experiences are the ones that will succeed in a world that is increasingly on-demand and instant. Drift can help you with this. Drift combines chat, video, and automated to remove friction from business buying. Drift allows you to have conversations with potential customers on your terms. Drift is used by over 50,000 businesses today to increase revenue, reduce sales cycles, and make purchasing easy.

Woorise is the easiest way for you to create viral giveaways & competitions, landing pages, and engaging forms like surveys and quizzes. Woorise allows small businesses to connect with their audience, collect leads, close sales, and help them reach new customers. It is a great tool for businesses and ecommerce brands who want to increase sales and customer interest in their products. Woorise can be integrated with popular marketing platforms like Mailchimp, Aweber and Hubspot.

TigerLRM is a CRM with built-in Sales Enablement. We include tools for Content Management, Training & Coaching, and more, plus our mobile app.

Multi-channel marketing automation platform that allows marketers to create personalized promotional campaigns. You can choose from SMS, email, or web push notification. Or you can combine multiple channels into one campaign to create a complex message sequence. The platform offers all the tools necessary to automate email marketing. You can also create subscription forms and grow your mailing list. Drag and drop is intuitive and allows users to create mobile-friendly email templates. Or, they can choose from a large gallery of predesigned templates. The company also offers a transactional email service, which allows users to send up 12000 emails for free via SMTP and API. SendPulse offers its own chatbot creator. You can create a Telegram chatbot or a Facebook Messenger chatbot to send personalized messages or as an autoresponder.

Automate your LinkedIn profile searches and imports to simplify prospecting. The first step in any business is to find and engage with the right people. Without proper automation, browsing social networks can be frustrating and time-consuming. In just one click, import in FULL (not just Name, Role) hundreds, if not thousands, of potential leads. LinkedIn will not track you and allow you to do more than regular users. You can view a profile and import it into your Jobin repository by simply enabling Auto Import. You can seamlessly merge everything, so you don't end up with duplicates. LinkedIn profiles are full of useful information. However, they don't always have all the answers. Emails, phone numbers and other social media profiles are often kept private or not mentioned.

Maximize the value of every relationship and seize every opportunity with BenchmarkONE, previously known as Hatchbuck. This comprehensive sales and marketing software is designed for small businesses, integrating CRM, email marketing, and marketing automation functionalities. BenchmarkONE empowers expanding businesses to effortlessly monitor their prospects and customers, streamline follow-up processes, and effectively assess the success of their marketing campaigns, ensuring they achieve their growth objectives. By utilizing this robust platform, small businesses can enhance their operational efficiency and foster stronger connections with their audience.

SALESmanago solutions cover all key challenges of modern eCommerce business, identifies people visiting your website, analyzes their online behaviour and transactions, and uses its AI hyper-personalization engine to improve the Customer Experience and deliver perfectly tailored offers during a complete customer lifecycle in all marketing channels. It is a non-code software that is accessible to all companies and easy to integrate. Each user receives full support through educational materials and assistance from Customer Success advisors. You can find the right solution for you among a range of SALESmanago options. Unique AI-driven features we deliver: Full website personalization Dynamic 1-to-1 email marketing Multichannel abandoned cart recovery AI-powered product recommendations across all channels Loyalty programs Search Engine Turbocharger, Progressive profiling ABX Testing engine eCommerce Dashboard Workflow Generator and 650 additional features that are dedicated to eCommerce and B2C businesses.

Loopify makes marketing automation so easy that even your boss can do it. Loopify's tools are intuitively drag-and-drop, so no matter your level of expertise, you can create campaigns that delight existing and potential customers. You can segment your audience to create a seamless cross-channel experience. You can also personalize, combine, and schedule emails, SMS coupons, landing pages pop-ups and forms. Loopify is the ideal solution for companies that have multiple branches, franchises, retailers, franchises, and locations. You can share your resources (templates and campaigns, images, etc.) to reduce costs while still maintaining complete control over your brand.

A complete and innovative offer that automates your BtoB prospecting with ease All in One Everything you need to transform your suspects into qualified leads with ease. The Magileads solution offers a complete technological foundation that allows business teams to conduct customer and partner acquisition and retention campaigns simply and quickly. Automated prospecting solution that includes Access to a dynamic database of French and international contacts Omnichannel prospecting solution: Mail, LinkedIn, SMS, VMS Analysis of the commitment and responses of your prospects in real time (lead scoring) Socio-professional statistics reporting Management of your campaigns by a Magileads project manager Centralization and management of all your employees' e-mail and LinkedIn accounts Personalized onboarding Creation of your B2B prospecting targets Copywriting and scripting of your campaign sequences Direct conversational model with your prospects via your e-mail and LinkedIn accounts Management of all your collaborators' campaigns on a centralized solution A dedicated project manager Preparatory meeting (Go to Market strategy, stakes, objectives, framing plan) Creation of your lists by prospect

Harness the potential of automation in marketing to enhance sales conversions and boost customer engagement effectively. Efficiently manage leads who engage with your brand or products across social media platforms. Monitor social interactions and nurture these leads to build lasting relationships. Automate the process of discovering profiles and gathering relevant activities to streamline your outreach. Utilize rule-based lead scoring systems to qualify potential customers based on their engagement. Clearly define your buyer personas to refine your search filters for lead generation. Instantly create leads by leveraging advanced filters that analyze both user and organizational characteristics to pinpoint high-quality prospects. Achieve significant returns on investment in a short timeframe, ensuring your marketing efforts yield quick results. Facilitate content creation and simultaneously distribute it across various social media channels to maximize reach. Monitor content consumption and interactions on your posts to generate valuable leads. Gain insights from social media interactions and leverage social listening tools to keep tabs on your brand's reputation, customer feedback, and relevant discussions around specific keywords, topics, competitors, or industries, allowing for strategic analysis and proactive engagement with emerging opportunities. By adopting these practices, marketers can not only enhance their outreach but also foster a more connected relationship with their audience.

Oliverlist serves as a comprehensive solution for businesses seeking to streamline their email outreach efforts and significantly boost their sales. It enables users to gather and discover professional email addresses from various online platforms, including social media and business directories. Users can organize email campaigns that feature automatic follow-ups and AI-driven response management. Additionally, our sophisticated algorithm assists in identifying the prospects most likely to respond positively to your offers. At Oliverlist, customer satisfaction is our top priority, prompting us to develop features that allow for the importation, enhancement, and retrieval of unlimited verified emails from platforms like LinkedIn and Google Maps, among others. By automating your outreach campaigns, you can swiftly secure numerous qualified appointments! Utilizing personalization variables, you can customize your emails for each individual recipient, ensuring that every prospect receives the focused attention they merit. Moreover, with the ability to send both automated and personalized follow-ups, you can significantly increase your response rates. This unique approach empowers businesses to effectively connect with potential clients and achieve their sales goals.

Astra offers a cutting-edge AI lead qualification solution designed to automate inbound intent capture and improve pipeline quality. With a simple no-code setup, users can create intelligent AI Agents that engage visitors, understand their needs, and qualify leads through conversational chats without manual filtering. The platform automatically scores and prioritizes leads based on engagement and behavior, giving sales teams clear insights into who’s ready to buy. Astra integrates smoothly with major CRM systems, ensuring qualified leads flow directly into existing workflows with all relevant context included. It features powerful analytics and reporting tools that visualize conversion rates, chat effectiveness, and ROI. Customizable chat widgets allow branding alignment, and the AI continuously learns from interactions to improve over time. Astra is ideal for SaaS companies, agencies, eCommerce brands, and B2B businesses focused on increasing lead quality. With 24/7 support and easy deployment, Astra accelerates sales cycles and boosts revenue.