Best Lead Management Software for Government - Page 17

Qualifyed.ai leverages Machine Learning technology to develop predictive lookalike audiences and lead scoring using first-party data. By analyzing existing customer information across more than 3,000 demographic and personal attributes, Qualifyed.ai creates lookalike audiences tailored for Facebook Ads and various media buying platforms. The process involves training a model that defines the characteristics of the ideal buyer, enabling the scoring of 96% of adults in the United States based on their alignment with this model. After scoring, a custom audience is generated from hashed emails of only the top-rated individuals, which is then supplied to media buying platforms like Facebook for targeted advertising. This innovative approach not only enhances targeting effectiveness but also maximizes advertising efficiency for clients.