Enhance self-service utilization for both customers and employees while improving agent efficiency through the application of contextual knowledge powered by machine learning. By integrating with the Service Portal, users can access a wealth of knowledge, enabling them to search, browse, and read articles conveniently from their desktops or mobile devices. Additionally, leveraging insights into knowledge demand can enhance self-service capabilities and expedite case resolutions by automatically detecting and illustrating knowledge deficiencies, subsequently assigning these gaps to authors for prompt resolution. Furthermore, fostering in-context knowledge generation allows agents and employees to create relevant knowledge articles during their ongoing work processes, such as managing cases or incidents. This approach not only increases the relevance of knowledge but also utilizes machine learning to systematically identify and visualize knowledge gaps for effective assignment. Ultimately, this comprehensive strategy aims to streamline information access and improve overall service efficiency.