Collaborate with creators immediately, eliminating the challenges of sourcing and negotiating, and achieve live content delivery within days instead of weeks. While advertisements may not be universally liked, high-quality content is something that most people appreciate. Engaging with today's tech-savvy audience through creator marketing has emerged as an effective strategy, and the industry is experiencing rapid growth. With Matchmade’s comprehensive data, innovative tools, and automation capabilities, professionals in the field can concentrate on the vital, creative aspects of marketing. We strive to ensure that creator marketing is equitable, transparent, scalable, and sustainable for all parties involved. Achieving performance and predictability forms the foundation of a modern creator marketing strategy, serving as essential elements for growth. Performance is crucial; marketing needs to yield tangible results, whether that translates to app downloads, attracting new customers, or simply generating brand visibility, thereby transforming a campaign into a profitable investment. However, relying solely on performance is inadequate; marketers are also tasked with delivering reliable results consistently from one month to the next, ensuring ongoing success in their campaigns. This dual focus on both performance and predictability empowers marketers to build long-term relationships with their audience.