Use the comparison tool below to compare the top Email Testing tools on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.
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InboxAlly
InboxAlly
$149 per month 80 RatingsWe work with you to make sure your inbox providers don't send spam emails to your email. In just a matter of weeks, our clients have seen their open rates increase by more than DOUBLE! High-engagement recipients open emails and scroll down as they read. This should be done for almost all emails that are opened, as long as the content is not longer than the page. If a recipient takes an email from spam and goes out of their way, it is telling the inbox provider that they made a mistake. Inbox providers will be able to tell if you move an email from the promotions folder into the primary inbox that you don't agree with their sorting criteria. It and other similar emails should go directly to the primary mailbox. It shows that the recipient is interested in your email content. The inbox provider can interpret this as "This email is extremely important, please do not send it to spam." -
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Debug Mail
DebugMail.io
$2 per user per month 2 RatingsDebug Mail is a virtual SMTP Server that allows you to test and debug outgoing emails. All plans include unlimited daily test emails. You will need to provide credentials, snippets, and a REST API for easy interaction with the service. You can also create teams and share access for individual projects. Send an email containing a bug to the bug tracker by creating a direct link. You can also search for messages quickly and group them by title or date. You can view the headers, HTML, text and plain email versions for your messages. -
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Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. The Twilio SendGrid Email API and proprietary Mail Transfer Agent (MTA), intuitive console, powerful features, and email experts make it easy to ensure all your email gets delivered in seconds and without interruption. Whether you’re sending 100 emails or 100 billion, SendGrid is built to scale, while maximizing inbox placement and protecting your reputation as a trusted sender. Monitor engagement data and optimize deliverability with our Deliverability Insights dashboard. Integrate with our RESTful APIs and SMTP in minutes, with sample code libraries available in 7 languages, interactive docs, templates, and more.
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Stripo allows 1+ million users and teams from different industries to quickly design responsive email templates without any HTML skills. This collection includes 1550+ responsive HTML email templates that you can download for 2024. Stripo is integrated with over 80 ESPs, email clients, including MailChimp Campaign Monitor, Sendgrid, and Hubspot.
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5
Pinpoint email issues before you hit "send". On average 51% of emails never reach the inbox! So where do they go? 26% go to spam or junk folder and 25% are never delivered. We have every tool you need to maximize inbox deliverability. Get a report of any potential delivery issues with your outgoing messages. Audit your sending IP and Domain against 50+ industry blacklists. Monitor, capture, separate, and reject any email pretending to be you. Track if your content or IP is blocked by Gmail, Yahoo!, or other ISPs. Identify “risky” content and clean HTML errors to ensure delivery. Run automatic tests and get notified about issues when they occur. Get notified if deliverability issues occur by email, Slack, or Telegram. You can book a 1-hour consulting call with one of our expert consultants and get all of your email marketing & deliverability questions answered. Large enterprises can opt for our comprehensive Email Deliverability Audits.
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Create, modify, and instantly view your emails on over 90 different clients. Additionally, take advantage of integrations with well-known email platforms to enhance efficiency and minimize mistakes. Detect any broken links, images, and tracking issues while also assessing campaign load time and optimizing your subject lines through an easy, automated analysis. Swiftly spot potential problems that could hinder your email's delivery, and apply practical suggestions provided in the product to resolve them effectively. This comprehensive approach ensures your emails are not only visually appealing but also functional and ready for successful sending.
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MailTester
MailTester.com
$19 per 5,000 emails 2 RatingsIn a single year, between 20% and 30% of email addresses can become invalid. By utilizing the email verification service at MailTester.com, you can eliminate these unusable addresses from your database with an impressive accuracy rate of 99%. Achieving a higher return on investment from your email marketing efforts means you must avoid wasting resources on invalid or outdated emails. Consistently high email deliverability is essential, as you rightfully expect your messages to reach the intended recipients every time. A reliable, efficient, and secure service for cleaning your email list is crucial, as an email campaign cannot succeed if it is filled with invalid addresses. Paying for emails that will never be delivered is a poor investment. Cleanse your list using MailTester.com’s email verifier to remove unwanted addresses and observe a noticeable uptick in your ROI. Toxic emails may infiltrate your lists through various means, such as a visitor mistyping their email or someone using a personal email to access a valuable lead magnet. With the MailTester.com API, you can identify and eliminate these irrelevant and invalid emails effectively. By maintaining a clean email list, you set the stage for successful campaigns that engage your audience and boost your results. -
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Mailgun offers a robust email automation platform tailored for developers. By utilizing Mailgun, users can leverage a comprehensive cloud-based email service designed for sending, receiving, and monitoring emails generated through their applications and websites. The platform is compatible with a variety of programming languages such as Python, Ruby, PHP, Java, and C#. Additionally, Mailgun's tracking capability enables users to monitor all outgoing emails effectively, helping to minimize the likelihood of being classified as spam. This functionality not only enhances email deliverability but also provides valuable insights into user engagement.
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Email on Acid
Sinch
$86 per monthOur streamlined three-step process integrates seamlessly with your current production workflow, enabling you to save time, enhance value, and engage with a broader audience of subscribers. Experience the convenience of sending flawless emails with just a click—no need for HTML skills! We provide tailored click-to-fix tools that cater to your team’s unique needs, including UTM validation, accessibility checks for ADA compliance, and the ability to validate and replace the initial frame of animated GIFs specifically for Outlook. It's crucial to remember that if subscribers do not receive your campaigns, they cannot engage with them. Elevate your email deliverability to ensure your messages land in more inboxes by utilizing blocklist domain and spam tests. You can check your email against 23 widely used spam filters and assess your IP address's status with leading blocklist services, allowing you to address any deliverability challenges before hitting “send.” Since every inbox renders emails differently, we offer previews across more than 90 clients and devices, ensuring your content appears exactly as intended in every inbox while also boosting your overall email performance. -
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dmarcian
dmarcian
Founded in 2012 by a primary author of the DMARC specification, dmarcian is dedicated to upgrading the entire world’s email by making DMARC accessible to all with superior tooling, educational resources, and knowledgeable support. Used by thousands and recommended by support teams around the globe, our DMARC Management Platform grants you visibility into and control over how your email domains are used. Our platform provides actionable insights and alerts for organizations of any size to deploy DMARC and its supporting technologies of SPF and DKIM, visualize email delivery data, and manage a secure domain services infrastructure. Rectify email security vulnerabilities, improve domain and brand reputation, and meet the growing demand of DMARC compliance requirements with our best-in-class offerings. -
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EmailPreviewServices
EmailPreviewServices
$25 per monthEmailPreviewServices, a division of Easy Tech Solution LLC, specializes in high-quality tools that enable users to visualize email designs prior to their delivery to recipients' inboxes. Our offerings include comprehensive testing for spam filters and monitoring inbox status, ensuring optimal performance. It is important to emphasize that we exclusively utilize actual devices and email preview software for our testing, avoiding any simulators or emulators altogether. Our diverse range of services caters to everyone from entrepreneurs and small business owners to large multinational corporations, equipping them with essential tools and functionalities to create effective email campaigns that drive traffic and conversions. We are dedicated to empowering our clients with a practical platform that facilitates the swift resolution of common content visibility and email deliverability challenges, ultimately enhancing their overall email marketing strategy. With our services, clients can confidently build stronger email campaigns that yield measurable results. -
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Folderly
Folderly
$160 per monthFolderly is an AI-driven email deliverability solution focused on monitoring, testing for spam, and resolving issues that hinder your email outreach. Our mission is to empower marketers to boost their sales by facilitating the delivery of emails that enhance revenue generation. With over half of all business emails failing to land in the inbox, falling victim to spam filters can result in financial setbacks and lost sales opportunities. Folderly ensures you stay out of that unfortunate statistic. By avoiding blacklists and circumventing spam filters, we guarantee your messages reach the inboxes of your intended recipients. Built with a comprehensive approach, Folderly aims to help businesses maximize the returns on their marketing investments. Whether you seek to improve the deliverability of emails sent from multiple addresses or wish to proactively avert spam issues, Folderly serves as an essential platform for ensuring your communications successfully reach their destinations. Our tools and insights are designed to optimize your email campaigns, ultimately driving better engagement and higher conversion rates. -
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Mailtrap
Railsware
$9.99 per user per monthMailtrap's Email Delivery Platform offers a comprehensive solution for developers to manage, test, and send emails seamlessly from a single location, featuring two main products. With the Email Sandbox, you can safely conduct email tests by capturing messages from your staging environment. It allows you to preview and analyze content for potential spam issues while validating HTML and CSS before delivering emails to recipients’ inboxes. Additionally, you gain enhanced control over your email deliverability through a robust Email API/SMTP. Your essential data is stored in Email Logs for a duration of 60 days, and we provide vital daily and weekly deliverability alerts. You can analyze segment stats across major mailbox providers, such as Office 365 and Google, to identify and resolve early-stage deliverability challenges, ensuring a smoother email communication experience. This platform not only simplifies the email process but also empowers developers to optimize their email strategies effectively. -
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mail-tester
mail-tester
€50 per 500 testIn our quest for a cost-effective, straightforward, and efficient method to assess the quality of our newsletters, we developed our very own testing tool. We're excited to offer it for free through our web interface, allowing you to integrate our tests into your applications and whitelist our service by creating an account. As enthusiastic email software engineers, we generate a unique email address each time you visit our portal. To utilize our service, simply send a message from your preferred newsletter or email software to this newly generated address. After sending, click on the "check your score" button, and once we receive your message, our system will provide your spam score. Mail-tester will thoroughly examine your email, mail server, and sending IP, delivering a comprehensive report that outlines what is configured correctly and what requires attention. It's important to note that spam filters vary widely, meaning that while your email may pass through mail-tester, it might still be flagged in your personal office inbox due to different filtering criteria. Additionally, the final outcome can also be influenced by individual user preferences and settings. Therefore, it's advisable to conduct multiple tests to ensure deliverability across various platforms. -
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Mailosaur
Mailosaur
$9 per monthMailosaur empowers Quality Assurance and Development teams to efficiently capture, test, and analyze email and SMS communications within their preferred testing frameworks or programming languages. This tool allows you to identify and rectify bugs prior to customer exposure, ensuring that critical processes like account activation and password recovery are flawless before launch. By incorporating Mailosaur into your testing toolkit, you can enhance your confidence in your application's essential workflows. You can generate unique email addresses for every testing session, project, team member, or concept you explore! Moreover, it seamlessly integrates results into your current testing environment. Additionally, you can create dedicated phone numbers that facilitate comprehensive testing of key workflows, including security verification procedures. Mailosaur also enables the design of realistic test scenarios that mimic typical user interactions, such as clicking links in emails, responding to messages, and activating web beacons. Ultimately, it safeguards your internal systems from inadvertently sending messages externally, ensuring that real customers are never mistakenly contacted. This comprehensive approach not only streamlines your testing process but also bolsters overall application reliability. -
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URIports
URIports BV
$1 per monthUse the built-in capabilities of your mail servers and your visitors' browsers to quickly identify, resolve, and fix connectivity, security, and content issues with your domain. URIports is a powerful unified tool that monitors web and mail server security, configuration, and security. URIports is a result of decades of experience in online coding and monitoring. Once the system is set up, we receive reports from visitors' browsers and mail server. All these reports are processed and provided insight by us. Get real-time, clear insights into your website's performance. Monitor violations, network issues, certificate issues, deprecated codes, and many other things! To protect yourself from spam, fraud and phishing, monitor your SPF/DKIM alignment. -
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MailMonitor
MailMonitor
$299 per monthUnderstanding the destination of your campaigns is crucial, but ensuring they actually arrive in your subscribers’ Inbox can transform your results. Effective email marketing hinges on establishing trust with internet service providers. Maintaining a strong reputation is essential for enhancing your email deliverability. The first step in addressing deliverability challenges is to monitor your reputation closely. It’s vital to understand how major spam filter companies assess your campaigns. Being on blocklists can severely damage your reputation. By regularly checking your IP addresses and domains, you can promptly take action to remove yourself from any blocklists you may find yourself on. Additionally, strengthening your email authentication processes offers robust protection for your email domain, which is vital for the successful delivery of all your campaigns. Customer experience remains paramount for top-tier brands. Utilizing email previews enables you to identify issues such as poor formatting, broken links, and coding problems before they hit your subscribers’ Inbox, ultimately enhancing the overall effectiveness of your communications. By taking these proactive measures, you can significantly elevate the performance of your email marketing efforts. -
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Inbox Pirates
Crewcharge Technologies
$0Inbox Pirates is a software tool that allows email marketing and sales outreach teams access to email previews, subject line testing, and email testing. It gives them a huge boost in email open rates. It displays your email preview on popular email clients such as Gmail, Yahoo!, and Outlook. It also works on a variety of devices and screen sizes. Inbox Pirates lets you preview, test, analyze, and even delete emails using the chrome extension. It integrates with popular email tools such as Hubspot and Apollo.io, Brevo and Mailchimp. It can fix broken HTML emails. Inbox Pirates uses NLP and AI to create an email checklist that includes your email's reading times, character count, word count and accessibility checks. This allows you to grade your emails and generate a score. You can also view your emails in notification bars, inbox views (when it's stacked up with other email) and when it is open on different smartphone devices such as iPhones or Google Pixels. -
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Mailcatch
Felis Studio
$14.99 per monthMailcatch.app offers a streamlined solution for testing emails. Whether you're a developer keen on refining your email sending features or a marketer looking to perfect your campaigns, this tool is designed with you in mind. With Mailcatch, email testing has never been more straightforward or efficient. Experience a hassle-free email testing journey today. **Quick Start**: 1. Choose from over 20 code samples or just copy the SMTP details. 2. Integrate the configuration into your project. 3. Trigger your email sending function. 4. Instantly see your message in the inbox. Supercharge your marketing ✨ -
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Maileroo
Maileroo
$10 per month (25,000 emails)Track delivery, clicks and bounce rates in real-time. Welcome to the lightning-fast delivery of transactional emails. Create beautiful, responsive emails with our drag-and drop email template builder in minutes. Supercharge your emailing abilities with our fully-warm-up dedicated IP address. Receive real-time notifications regarding email events. Use our webhooks for tracking email delivery, bounces and more. Get detailed, real-time reports on emails sent and opened. Using valuable insights, you can enhance your user's experience. Manage bounced emails with ease while ensuring that recipients who received the emails are not contacted again. Use our email API or the traditional SMTP to send emails via HTTP requests. Our email API integrates seamlessly with your website or app to ensure that your emails are delivered directly to your inbox. -
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EmailGuard
EmailGuard
$49 per monthEmailGuard is a comprehensive platform for email deliverability that ensures your messages never end up in the spam folder again. It provides an array of tools focused on enhancing email delivery rates while maintaining compliance with industry standards. With EmailGuard, users can seamlessly connect and oversee their domain's SPF, DKIM, and DMARC records, and if any are absent, they can easily search for, create, and validate them all in one convenient interface. The platform features robust blacklist monitoring capabilities to keep track of your domain, IP addresses, and sending servers, alerting you promptly if you find yourself on a blacklist and offering guidance on how to be removed. Additionally, EmailGuard allows you to mask your primary domain with various secondary domains, utilizing either a shared IP pool or your own dedicated IP address for more control. Notably, EmailGuard also comes equipped with an email testing feature that evaluates 162 distinct data points, subjecting your emails to a range of deliverability assessments and spam filters to ensure optimal performance. This extensive functionality makes EmailGuard an invaluable resource for anyone serious about email marketing success. -
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Suped
Suped
$11/month Suped offers a comprehensive email deliverability solution that unifies multiple security and monitoring tools into a single platform to safeguard domains against email spoofing and phishing. It transforms complex DMARC reports into clear, actionable steps that help users maintain domain integrity and improve email placement. The platform includes features such as inbox placement testing, spam complaint tracking, and real-time alerts to ensure emails reach their intended recipients. Suped supports and monitors critical email authentication standards including DMARC, SPF, DKIM, MTA-STS, and BIMI to enhance sender reputation across providers. Additionally, it tracks domain and IP reputation continuously and detects blocklisting early to prevent deliverability issues. Backed by industry-leading reliability with 99.99% uptime and average alert times under five seconds, the platform is built for scale. Integration with numerous popular marketing and analytics tools, such as HubSpot and Salesforce Marketing Cloud, consolidates data for comprehensive deliverability insights. Suped’s intelligent copilot provides tailored recommendations to optimize sending practices for better email performance. -
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Mocke
Mocke
$79 per monthMocke, short for Mock Email Campaign, is an innovative AI-driven platform designed to evaluate cold email strategies without the need for actual campaigns. By simply uploading a CSV file, users can initiate a mock campaign with a single click, gaining access to simulated results such as reply rates, unsubscribe instances, spam reports, internal forwards, reminders, and ignored emails within a minute. This functionality enables swift A/B testing of various elements like copy, subject lines, calls to action, and overall messaging, revealing previously unnoticed lead behaviors without the risk of launching real campaigns. As a result, it conserves over 99% of the time typically required for such testing, while providing comprehensive analytics and deep insights into performance. Ultimately, Mocke empowers users to refine their email strategies effectively and efficiently. -
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SendForensics
SendForensics
$49 per user per monthTypically, around 30% of emails fail to arrive at their intended recipients, often landing in spam folders instead. You can recover this lost income by utilizing an advanced email deliverability system. The SendForensics Deliverability Score offers an innovative, predictive assessment of an email's likelihood of reaching any specific inbox. In essence, it evaluates the 'quality' of an email based on how it will be viewed by various global filtering systems, ISPs, and even the recipients themselves. This score is indeed the essential metric that has been missing. By analyzing everything from email content and sending infrastructure to reputation, engagement history, and external sources like Microsoft SNDS*, SendForensics EDS efficiently identifies the primary issues of concern during each assessment, ensuring that users can address potential pitfalls effectively. This comprehensive approach empowers businesses to enhance their email strategies and improve overall deliverability rates. -
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Everest
Validity
Introducing an unparalleled email success platform that stands out from the rest. Developed by leading experts in email deliverability and optimization, Everest represents the peak of email marketing solutions—offering unparalleled control over every essential phase of your email strategy, including pre-send preparation and creation, real-time optimization during delivery, and comprehensive post-send analysis. For those determined to ascend to the highest levels of email success, Everest is tailor-made for you. This platform uniquely provides actionable insights and intelligence regarding your campaigns at any moment, which is vital for ensuring optimal performance. By enhancing your campaign's effectiveness in real-time as it is live, you can ensure the best possible outcomes. Moreover, investing in Everest means you can also fortify your sender reputation for future campaigns, leading to sustained success over time. With Everest, your journey to the summit of email marketing excellence begins now.
Overview of Email Testing Tools
Email testing tools are tools used to test the effectiveness of an email marketing campaign. Email testing tools typically evaluate email content, design, delivery time, and more.
The goal of these tools is to help marketers create better emails that will have a higher chance of being opened and read by the intended recipients. The results generated by these tools can be used to make data-driven decisions about the best way to craft emails for maximum engagement.
A/B testing is a popular feature provided by most email testing tools. This type of testing allows marketers to compare two different versions of an email’s subject line, content, or design in order to determine which one resonates more with their target audience. Testing multiple elements at once can give marketers valuable insight into how minor adjustments can drastically impact an email’s success rate and ROI.
Other features that are common among email testing platforms include click-through rate tracking, heat mapping (to track user interactions with each part of an email), A/X testing (also known as multi-variant testing), personalization and segmentation capabilities, analytics integration and reporting options, spam score analysis, mobile optimization capabilities, and automated triggers and workflow functions.
Most good email testing platforms allow users to easily integrate with third-party software like Salesforce or Marketo in order to sync customer information across systems for improved personalization efforts. They also provide comprehensive reporting features so you can quickly analyze your results in real time and gain valuable insight into how well your campaigns are performing overall.
Finally, many of these services also offer extensive support options in case you run into any issues while using their platform or if you need assistance optimizing your campaigns for maximum performance.
Reasons To Use Email Testing Tools
- Improving Open Rates: Email testing tools allow businesses to test the subject lines and preheaders of an email to help ensure that they are both relevant and engaging, thus improving the open rate.
- Increasing Click-Throughs and Conversion Rates: Through specific A/B split tests, email testing tools can analyze which elements within the emails resonate best with recipients, leading to increased click-throughs and conversion rates.
- Enhancing Deliverability: As email testing tools play a role in assessing how effective different types of content are in emails, this helps businesses come up with ways to optimize their content for maximum deliverability so that it reaches more intended users directly into their inboxes.
- Understanding User Behavior: By utilizing email testing tools, businesses can gain deeper insight into user behavior within an email experience such as seeing when users are scrolling through the message or where they take action (click on links). This insight can be incredibly valuable for designing even more targeted emails in the future.
Why Are Email Testing Tools Important?
Email testing tools are an essential part of any successful email marketing campaign. Email testing provides valuable insight into how your email is being viewed by the receiver, helping you to optimize your campaigns for maximum engagement and conversion.
Testing emails before they’re sent out ensures that they look professional and don’t contain any mistakes or errors. Testing tools allow you to analyze key elements such as subject lines, preheader text, content length, design layouts, copywriting style and more. With this information at hand, you can make adjustments to ensure that these elements are tailored perfectly to your target audience so they will be interested in engaging with your message.
Additionally, email testing tools help identify potential technical issues or compatibility problems related to different webmail clients or devices such as mobile phones. Without this step of testing, a significant portion of recipients may not even see what was sent due to their unique viewing settings or device platform. In addition to making sure everyone receives the same version of the message properly rendered on their device of choice, it allows you to establish whether a particular design works better on one platform compared with another – this could impact click-through rates significantly if handled correctly.
Overall, email testing helps save time and money by providing marketers with valuable feedback from a wide range of perspectives before launching an email campaign into production status. It also reduces risk associated with errors while improving customer experience when receiving emails from companies they trust and expect high quality communication from in return.
Email Testing Tools Features
- Spam Filtering: Most email testing tools provide a spam filter that can identify and block unsolicited messages. This helps protect emails from being flagged as spam and ensures only genuine communications are sent to subscribers.
- Link Test: When you create an email, it’s important to make sure all of the links are working properly and redirecting users correctly. Email testing tools offer link test features that allow you to check each link in the template without having to send a live message first.
- HTML Validation: Email templates must be properly formatted using HTML code for them to display correctly across different devices and browsers. Testing tools enable users to run HTML validation scripts that will scan code for errors or issues with compatibility before sending out any emails.
- Inbox Previews: In order to ensure emails look great everywhere, they need to be tested on multiple operating systems and email clients such as Outlook, Gmail, Yahoo Mail etc., quickly and easily beforehand so any potential problems can be spotted before they can cause confusion or disruption with your business’ communications output Email testing tools provide inbox previews which allow users to check how their templates appear across these different platforms in one click process - giving them full control over the final product before being sent out into customer inboxes worldwide.
- Automated Testing: To really save time when sending out mass marketing campaigns; automated testing is key. Many email testing tools use machine learning algorithms which enable them to programmatically detect common mistakes in campaigns’ HTML coding – meaning any bugs or typos get caught lightning fast.
Who Can Benefit From Email Testing Tools?
- Marketers: Email testing tools allow marketers to test emails quickly and easily with a variety of features. They can ensure that their communications are well-written, properly formatted, and lead to desired actions for the target audience.
- Graphic Designers: Testing tools help graphic designers make sure their creative work looks great in email clients. They can resolve layout issues, choose the right font size and style, create dynamic content, interactively review designs, and more.
- HTML Developers: Email testing tools simplify the development process by allowing developers to preview their code across multiple email clients without manually sending emails or using a third-party tool. They can easily debug HTML markup errors and use developer preferences like syntax highlighting to speed up coding tasks.
- Content Writers: Content writers can validate the quality of content with email testing tools before sending it out to audiences around the world. In addition, they are able to collaborate on editing copy with editors in real time for faster turnaround times on campaigns.
- QA Engineers: Quality assurance engineers who oversee campaigns benefit from email testing tools by validating everything from coding standards to click tracking functionality before launch. Furthermore, they have access to detailed reports so they know exactly what is happening throughout a campaign's lifecycle in real time.
How Much Do Email Testing Tools Cost?
Email testing tools can vary dramatically in cost, depending on the features and capabilities they offer. Generally speaking, a basic email testing tool will run anywhere from free to a few hundred dollars per month, while more advanced solutions may cost thousands or even tens of thousands of dollars. For example, some email testing solutions like Litmus and Email on Acid are priced based on the volume of emails sent each month, while other solutions such as MailHops are priced based on the number of users who need access to the platform. Additionally, some companies require an upfront implementation fee before you can start using their services.
It's also important to consider any additional costs associated with using specific testing tools. Some solutions may require additional costs for data storage and analytics or advanced features such as A/B testing or integration with third-party applications like Salesforce or Marketo. Additionally, if you plan on working with multiple clients or teams across different platforms and domains, you may need to invest in extra licenses for those domains or separate accounts for each client/team.
Finally, it's important to look at your overall budget when choosing an email testing tool - many vendors have introductory discounts which can help reduce initial costs and some providers offer lower rates for bulk purchases over longer contracts. Taking all these factors into account will ensure that you get the best value for your investment when investing in an email testing tool.
Email Testing Tools Risks
The risks associated with email testing tools include:
- Security – Email testing tools can open up businesses to security risks, as they may store usernames and passwords in cleartext or be vulnerable to data breaches. Additionally, if the tool is connected to other services or applications, it might allow potential attackers access to these systems.
- Data privacy – Testing tools that capture user data without permission can violate laws and regulations such as GDPR and CCPA.
- Loss of reputation – If there are issues with an email campaign due to a mistake made while using the tool, this could damage the reputation of an organization.
- Time-consuming – Depending on the complexity of a campaign, manual setup and configuration of tests could take longer than anticipated. Plus, maintenance tasks such as updating tests for design changes or new features will add time both during launch and on an ongoing basis.
What Software Can Integrate with Email Testing Tools?
Email testing tools can integrate with various types of software, such as e-commerce platforms, customer relationship management (CRM) software, content management systems (CMS), social media networks, and analytics. Generally speaking, any system that involves a data exchange between your website or product and customers via email can be integrated with an email testing tool. This helps to ensure that the emails sent from these systems appear correctly when they arrive in customers’ inboxes and also improves deliverability rates. Integration with other software also allows you to use data stored in those systems within emails for personalization and segmentation purposes. Additionally, some A/B testing tools have integrations that allow you to monitor the results of email tests directly from within their platform.
Questions To Ask When Considering Email Testing Tools
- What platforms and email clients does the tool support?
- Does the tool provide analytics, such as stats on open rate, click-through rate, or other metrics?
- Can you customize emails with drag-and-drop builders or HTML editors?
- Does the tool provide a comprehensive library of templates?
- Does the platform offer A/B testing capabilities to determine which versions of an email will perform better than others?
- Is there a user-friendly interface and intuitive design that allows for easy use by novice users?
- Are there any pre-built integrations available including 1st party data sources like Salesforce, Google Docs, etc.?
- How secure is the platform and are additional security measures such as encryption passwords offered?
- What pricing model does the tool use - pay per email sent or subscription structure - and what features are included in each tier?
- Are detailed training materials available (eBooks, online tutorials) to help guide users through setup and implementation process?