Flowcart is a commerce platform designed for WhatsApp that assists B2C brands in enhancing customer acquisition, accelerating conversions through an in-chat product catalog and one-tap checkout, and fostering customer loyalty via gamified broadcasts, automated recovery efforts, and rewards programs. In addition to campaign management, Flowcart facilitates comprehensive customer journeys that encompass lead capture, tailored flows, cart recovery, cash on delivery verification, order tracking, support transitions, and revenue analytics, all within the WhatsApp interface. It seamlessly integrates with a wide range of platforms, including storefronts like Shopify, WooCommerce, Magento, and WordPress, as well as ERPs such as Odoo and SAP, and CRMs like HubSpot and Zoho, supplemented by APIs and webhooks for bespoke workflows. Furthermore, Flowcart supports in-chat payments through prominent providers such as Peach Payments, Paystack, M-Pesa, Razorpay, and Stripe, enabling customers to explore, purchase, and reorder directly in the chat without needing to exit the conversation. This approach not only streamlines the shopping experience but also empowers brands to engage with their customers more effectively throughout the entire purchasing process.