XGEN AI is a flexible generative AI platform designed exclusively for ecommerce teams, enabling them to implement search, recommendations, and chat functionalities with complete autonomy and no need for specialized AI knowledge. This innovative system provides a variety of modular AI tools such as XSearch, which delivers a conversational search experience that comprehends customer intent, synonyms, and image cues; XRecommend, a predictive engine that customizes product offerings for individual users in real-time while focusing on metrics like average order value and conversion rates; and XChat, which functions as an ecommerce chat assistant. Additionally, it effortlessly integrates with current ecommerce data sources and systems such as CDPs, PIM, and CRM, allowing digital teams to quickly create AI-enhanced experiences through straightforward declarative tools rather than complex black-box modeling. XGEN dynamically deploys models by choosing from a diverse library of deep learning architectures tailored to specific product categories and user behaviors, while also continuously adapting based on user feedback gathered through events. This adaptability ensures that the platform remains relevant and effective in meeting the evolving needs of ecommerce businesses.