VYADD s.r.o. serves as a programmatic platform tailored for mobile advertisers and publishers, having established its presence in the mobile industry since 2017, with its headquarters located in Prague, Czech Republic. The company provides a variety of programmatic solutions, including Open RTB integration, an eCPM model, and XML integration for push traffic, alongside a CPC model. Presently, VYADD is concentrating on the development and expansion of its proprietary Supply-Side Platform (SSP) and Real-Time Bidding (RTB) marketplace, aiming to enhance its competitive edge in the market. This focus on growth reflects the company’s commitment to adapting to the dynamic landscape of mobile advertising.