Best Data Management Platforms (DMP) in Brazil

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

Transforming data and analyzing marketing for enterprises enhances trust in marketing investments and boosts returns on ad spend. Poorly organized data can jeopardize marketing decisions, so it's essential to extract, transform, and load your information to execute marketing initiatives with assurance. Utilize anaticsTM to unify and centralize your marketing data effectively. By loading, normalizing, and transforming your data in insightful ways, you can analyze and monitor your metrics to improve marketing performance. Gather, prepare, and scrutinize all your marketing data with ease, eliminating the hassle of manual extraction from various platforms. Experience fully automated data integration from over 400 sources, allowing you to export information to your preferred destinations seamlessly. Securely store your raw data in the cloud for easy access whenever needed, and support your marketing strategies with solid data. Redirect your focus towards actionable growth instead of the tedious process of downloading multiple spreadsheets and CSV files, ensuring that your resources are utilized efficiently for maximum impact. This approach not only streamlines your workflow but also empowers your marketing efforts with timely and accurate data insights.

A website lacking analytics is comparable to a vessel adrift without direction. It is essential to monitor your website's performance effortlessly and in real-time. This analytics suite is perfectly designed for publishers, providing comprehensive insights in the moment. It represents the all-inclusive real-time analytics solution specifically aimed at eCommerce. Ideal for agencies and those managing numerous digital assets, it ensures the right message is delivered at the optimal time. The DMP is customized with distinct clusters that cater to various business models, creating a data organization that aligns with overarching business goals. While there are countless mobile applications available for numerous purposes, understanding their usage and effectiveness is crucial. Mobile analytics serves as a powerful tool for assessing the mobile channel's attributes, ensuring enhanced performance. Furthermore, our suite of solutions focuses on On-site Marketing Automation, utilizing not only user browsing and behavioral data but also socio-demographic and interest data stored within our exclusive DMP. We provide both quantitative and qualitative reports based on comprehensive census data, ensuring accuracy in real-time analytics, ultimately empowering businesses to make informed decisions. By leveraging these insights, companies can adapt their strategies to meet dynamic market demands.

Tugger swiftly and securely pulls your data out of your business systems and into data analytics and visualisation tools such as Power BI and Tableau. This enables you to produce state of the art interactive reports. Once your data has been copied across, Tugger also gets you set up with key business reports for a complete end-to-end solution. This saves you masses of time. Tugger is a no code solution that makes your life easier by removing the need for any manual API integrations and reduces the risk of skewed data. No technical knowledge is required and all users get access to Tugger's excellent support team. Tugger provides data connectors for HubSpot, Harvest, Microsoft Teams, JIRA, GitHub, simPRO and more.

Discover how top-tier platforms and marketplaces leverage our data infrastructure to streamline their merchant operations. Enhance your onboarding process by automating catalog digitization through our API. Enable a frictionless onboarding experience by incorporating job requests directly into your application's signup flow, or alternatively, submit requests via our platform to obtain high-caliber structured catalog data. The Woflow Engine is a machine learning-driven task automation solution that equips businesses to efficiently create and manage intricate structured data on a large scale. We seamlessly integrate with your current workflows, allowing us to receive job requests and deliver quality structured data that meets industry-leading service level agreements. Our automated consensus system ensures multiple instances of tasks are executed with precision, while any discrepancies are meticulously reviewed and rectified by a quality assurance member from our distributed workforce. This approach guarantees reliability and accuracy in data handling, making it easier for businesses to focus on growth.

IRI Voracity is an end-to-end software platform for fast, affordable, and ergonomic data lifecycle management. Voracity speeds, consolidates, and often combines the key activities of data discovery, integration, migration, governance, and analytics in a single pane of glass, built on Eclipse™. Through its revolutionary convergence of capability and its wide range of job design and runtime options, Voracity bends the multi-tool cost, difficulty, and risk curves away from megavendor ETL packages, disjointed Apache projects, and specialized software. Voracity uniquely delivers the ability to perform data: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Voracity runs on-premise, or in the cloud, on physical or virtual machines, and its runtimes can also be containerized or called from real-time applications or batch jobs.

Plauti transforms how businesses manage their Salesforce data by providing a comprehensive platform that verifies, cleans, and automates data handling directly within Salesforce. The platform ensures your customer records are accurate, deduplicated, and up-to-date, so your teams can engage with the right information at the right time. Plauti's no-code customization allows admins to easily adapt workflows without IT involvement, while its powerful data manipulation capabilities provide complete control over data processes. With Plauti, businesses can improve data quality, reduce manual efforts, and drive results faster and more efficiently.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

We have established the most extensive DMP data platform for programmatic and analytical initiatives within the Central and Eastern European region, focusing on user profiling through their online and offline activities. Collaborating with major publishers, including general portals, price comparison websites, and mobile applications, we maintain a comprehensive database featuring over 400 segments categorized by data types. These segments are readily available on platforms such as ADFORM, DV360, XANDR, and SMART, and we also develop customized segments tailored for our most discerning clients. Utilizing advanced machine learning algorithms, we generate segments that yield precise outcomes and anticipated reach. With the implementation of JustID Graph, we can craft segments leveraging first-party cookies, enabling us to connect with distinctive consumer groups effectively. Additionally, our innovative approach ensures that we stay ahead in delivering insights and analytics that drive successful marketing strategies.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

To effectively act on insights, you need to engage an audience. With Adobe Audience Manager, our premier data management platform, you can create and engage the most effective audiences across various channels and devices. Discover the essential steps to set up Adobe Audience Manager successfully. For an in-depth understanding of Audience Manager, explore our comprehensive documentation, which provides valuable guidance and tips.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

Adlib is an innovative advertising platform designed specifically for publishers, focusing on the effective maximization of revenue from mobile applications. Originally established as a mediation platform connecting various ad networks with publishers for the first time in Korea, Adlib has evolved into the country's leading Supply Side Platform (SSP) for publishers, bolstered by the advanced technology and resources of NHN Group. By utilizing ADLIB's streamlined integrated SDK, you can start monetizing your mobile app inventory immediately, eliminating the need for tedious and complex development processes associated with linking ad platforms. The platform not only offers high-margin advertisements from ACE Trader (NHN ACE's DSP) but also features comprehensive Data Management Platform (DMP) configurations, leveraging insights from NHN Group's extensive data sources, such as PAYCO, Hangame, and Bugs. With the ability to directly target a vast audience of 47 million users, Adlib ensures the highest eCPM unit price advertisement delivery through its cutting-edge Real Time Bidding system, making it an essential tool for maximizing advertising revenues. Now is the perfect time to harness the power of Adlib and enhance your app's financial performance with ease.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.