Best Free Data Management Platforms (DMP) of 2025

A website lacking analytics is comparable to a vessel adrift without direction. It is essential to monitor your website's performance effortlessly and in real-time. This analytics suite is perfectly designed for publishers, providing comprehensive insights in the moment. It represents the all-inclusive real-time analytics solution specifically aimed at eCommerce. Ideal for agencies and those managing numerous digital assets, it ensures the right message is delivered at the optimal time. The DMP is customized with distinct clusters that cater to various business models, creating a data organization that aligns with overarching business goals. While there are countless mobile applications available for numerous purposes, understanding their usage and effectiveness is crucial. Mobile analytics serves as a powerful tool for assessing the mobile channel's attributes, ensuring enhanced performance. Furthermore, our suite of solutions focuses on On-site Marketing Automation, utilizing not only user browsing and behavioral data but also socio-demographic and interest data stored within our exclusive DMP. We provide both quantitative and qualitative reports based on comprehensive census data, ensuring accuracy in real-time analytics, ultimately empowering businesses to make informed decisions. By leveraging these insights, companies can adapt their strategies to meet dynamic market demands.

Plauti transforms how businesses manage their Salesforce data by providing a comprehensive platform that verifies, cleans, and automates data handling directly within Salesforce. The platform ensures your customer records are accurate, deduplicated, and up-to-date, so your teams can engage with the right information at the right time. Plauti's no-code customization allows admins to easily adapt workflows without IT involvement, while its powerful data manipulation capabilities provide complete control over data processes. With Plauti, businesses can improve data quality, reduce manual efforts, and drive results faster and more efficiently.

We have established the most extensive DMP data platform for programmatic and analytical initiatives within the Central and Eastern European region, focusing on user profiling through their online and offline activities. Collaborating with major publishers, including general portals, price comparison websites, and mobile applications, we maintain a comprehensive database featuring over 400 segments categorized by data types. These segments are readily available on platforms such as ADFORM, DV360, XANDR, and SMART, and we also develop customized segments tailored for our most discerning clients. Utilizing advanced machine learning algorithms, we generate segments that yield precise outcomes and anticipated reach. With the implementation of JustID Graph, we can craft segments leveraging first-party cookies, enabling us to connect with distinctive consumer groups effectively. Additionally, our innovative approach ensures that we stay ahead in delivering insights and analytics that drive successful marketing strategies.