Proofpoint's Data Loss Prevention solution empowers organizations to mitigate the risks associated with the exposure of sensitive data across various channels such as email, cloud services, and endpoints, utilizing a cohesive, cloud-based framework focused on user-centric security. It integrates sophisticated content detection methods, which include AI-driven classifiers and optical character recognition, along with user-behavior analytics and threat telemetry to pinpoint negligent, compromised, or malicious users while interpreting the intent behind alerts. The platform offers a unified dashboard that facilitates triage, investigation, and response across multiple channels, enhances alert workflows, employs a lightweight endpoint agent, and supports dynamic policy enforcement, data lineage tracking, and the rectification of excessive privileges. This robust solution allows for the identification of sensitive file alterations, uploads to unauthorized platforms, the misuse of generative AI tools, data exfiltration attempts, and unusual user behaviors, all while maintaining the ability to scale efficiently according to organizational needs. In addition, it provides organizations with comprehensive insights to strengthen their data protection strategies.