Best Web-Based Customer Revenue Optimization (CRO) Software of 2025

DemandFarm offers three 100% Salesforce native products to help enterprises unlock the full revenue potential of their key accounts: Account Planner: All-in-one solution to standardize account planning, unearth hidden whitespaces, analyze and plan against competition, centralize account intel, perform in-app and offline QBRs, and keep track of portfolio-level revenue impact indicators. Org Chart: Intuitively visualize complex organizational hierarchies, create context-rich relationship maps including opportunity-specific ones, understand how well and how often you're engaging all key stakeholders and create engagement strategies— all in one place. Opportunity Planner: Implement SPIN, MEDDIC, or any of the other 20+ sales methodologies for your opportunities with a methodology-agnostic planner, score opportunities with precision for better prioritization, create opportunity-specific org charts, and view all information related to an opportunity in one dashboard and assign next steps with confidence. DemandFarm is ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certified as well as SOC2 Type II compliant. Learn more about why 15,000+ users love using DemandFarm to manage their key accounts, visit demandfarm.com

Pipeliner CRM is the AI-powered sales management solution designed to put salespeople first, delivering an intuitive, visual, and engaging experience that drives real productivity and rapid adoption for mid-sized, large, and enterprise teams. With comprehensive pipeline management, advanced AI assistance, no-code Automatizer workflows, and embedded business analytics, Pipeliner eliminates complexity while scaling effortlessly—reducing the need for third-party tools and dedicated admins. Key features include personalized user interfaces, multiple pipeline visualizations, automated approvals, relationship mapping, quota management, and AI-driven email support. Seamlessly integrate with Google Suite, Microsoft Suite

Unlock the full capabilities of your sales and marketing strategy by leveraging actionable insights that can enhance pipeline generation and influence the success of in-quarter deals. People.ai consolidates all revenue-related activity data while enriching each account and opportunity with cutting-edge insights that not only expedite the creation of high-quality pipelines but also enhance the execution of every transaction. Maintain a clear connection with all aspects of account engagement, ensuring that your entire team is aware of who is interacting and identifying opportunities for pipeline acceleration and expansion. Gain a comprehensive understanding of how every individual and action impacts the evolution of a deal, allowing you to offer practical recommendations aimed at boosting representative performance. Our innovative data platform dismantles data silos and employs patented AI technology to draw connections between buyer engagement and seller effectiveness, delivering insights that enhance the intelligence of your entire Revenue Engine. By integrating these insights, you can make informed decisions that drive better results and foster continuous improvement across your sales initiatives.

Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth. Marketing with Zoe - Marketing with Zoe lets teams effectively target their entire addressable markets with hyper-personalization to convert more buyers into loyal customers. Sales with Zoe - Sales with Zoe helps close deals faster by giving every team member useful insights and serving as an intelligent personal assistant for time-consuming tasks. Experience with Zoe - Experience with Zoe is the best way to manage all your interactions in one place, gain insights into client experiences, and pinpoint areas for improvement to maximize customer value. Insights with Zoe - Insights with Zoe (Beta) delivers actionable, decision-grade insights through dashboards, reports, and alerts. Data with Zoe - Data with Zoe is the smartest place to store all your most important data, allowing even the most complex businesses to deploy an intelligent, unified data platform in days.

Clari Copilot (previously Wingman) transforms your revenue team by enabling them to win every revenue-critical situation. Clari Copilot’s conversation intelligence platform gives reps and managers everything they need to compete fiercely and spot revenue leaks. They can also close deals faster. Clari Copilot and Clari together give you everything you need to manage revenue on a single platform. Clari Copilot stores your conversation data right where your sales team is working, Clari. Clari Copilot is used by top sales teams from Chargebee, Oktopost and Properly Homes to manage their revenue.

Create and implement any customer journey effortlessly and at scale with the leading all-in-one Customer Operating System designed to enhance your customer success. Choose from predefined journeys or customize your own to fit your needs, utilizing best practice templates readily available for various initiatives. Instead of starting from the ground up, you can securely integrate all your customer information to achieve a comprehensive view of each individual. The platform is straightforward to manage and maintain, allowing you to oversee all aspects from a single interface. Designing, executing, and assessing your top customer interactions has never been this accessible. Streamline workflows throughout your organization and elevate your digital engagement through tailored communications for every single user. With its modular and flexible design, it provides everything necessary to quickly launch, track, optimize, and expand your efforts while ensuring a seamless experience for both you and your customers. This innovative solution empowers businesses to adapt and thrive in a rapidly changing marketplace.

Today's consumers have become accustomed to making evaluations independently, with an expectation for flexibility and self-service, even when it comes to significant purchases. The complexity of the buying experience has increased dramatically, with a multitude of options to consider, various stakeholders involved, and numerous obstacles to navigate. The typical sales process often feels more like a rigid framework rather than a journey tailored for the buyer. Customers are not seeking validation; instead, they are focused on resolving their issues. To avoid lost deals, delays in onboarding, and unmet revenue targets, it is crucial to collaborate effectively with prospects and customers. Establishing a reliable sales and success process that emphasizes partnership with customers is essential. By employing successful strategies, templates, and tactics that have been adopted by hundreds of high-growth startups, you can enhance your approach. Working closely with experienced sales professionals to tailor your methods can lead to improved outcomes. It's vital to foster engagement and accountability by ensuring that all parties share a clear understanding of the next steps, key milestones, timelines, and overarching business objectives. This collaborative approach not only enhances the customer experience but also drives better results for your business in the long run.

Introducing the Buyer Engagement and Enablement Platform, designed to synchronize sales teams with the various customer buying committees. Purchasing decisions are often influenced by a diverse group of individuals within an organization, and the number of these stakeholders may surprise you. Your ability to comprehend, assist, and learn from these contacts will play a crucial role in your present and future achievements. What insights do you possess regarding your prospects' business challenges and requirements? How do you gather and oversee this vital information? The decision-making process for your prospects is intricate and challenging. What strategies can you employ to support them and minimize the chances of inaction? Who constitutes the buying committee, and what roles, reporting structures, and internal dynamics do they have? Understanding their priorities is essential, as this collective group typically includes executives, economic buyers, technical experts, and end-users, each contributing their unique perspective to the purchasing decision. By fostering a deeper understanding of these dynamics, you can enhance your approach and ultimately drive more successful outcomes.

The Comarch Loyalty Marketing Platform is an innovative solution created to elevate customer loyalty and engagement through dynamic loyalty programs. Designed for businesses across various sectors, this platform enables organizations to cultivate stronger connections with their customers by leveraging data insights and automation. With the Comarch platform, companies can create targeted campaigns that resonate with individual preferences, fostering increased customer retention and brand allegiance. Key functionalities include marketing automation for efficient campaign management, pre-configured customer journeys that ensure smooth interactions, and advanced personalization tools that cater to unique customer behaviors. Furthermore, the platform uses AI-driven analytics to provide deep insights into customer trends. Additional features, such as fraud detection and customizable rewards systems, empower companies to deliver meaningful incentives that encourage repeat business. With 30 years of expertise in executing the most complex loyalty initiatives, Comarch supports some of the world’s most recognized brands, such as Auchan, BP, Carrefour, Heathrow Airport, JetBlue Airlines, Galeries Lafayette, and True Digital.

Transform your workspace into a dynamic hub for managing intricate deals. Utilize mutual action plans that foster accountability among prospects and guarantee that no critical steps are overlooked. Centralize all information for seamless access and ensure that clients follow through on their commitments. Automated email notifications serve to remind clients, stakeholders, and team members about their next steps, keeping everyone aligned. With everything consolidated in one location, you can eliminate the hassle of sifting through endless email threads and spreadsheets. This dedicated space is designed for both you and your clients, allowing for accurate forecasting of deal outcomes. You can easily monitor the progress of your deals without the need for complicated reports, enabling proactive engagement when necessary. Replicate the success of your top representatives by implementing repeatable playbooks, and promote optimal performance across every deal with reusable templates that ensure consistency in results. The system is designed to seamlessly integrate into your current workflow, as Recapped works with platforms like Salesforce, Dropbox, Google Drive, and many others, enhancing your productivity without disrupting your established processes. By streamlining these operations, you empower your team to achieve their goals more effectively than ever before.

Zomentum is a sales acceleration platform that is exclusively designed for IT Partners. It combines pipeline management and proposal and quote builders, sales automation, reporting & analytics, and reporting & analysis to enable frictionless MSP sales. Zomentum makes it easy to create documents 70% faster, increase deal values by 600%, and convert more often. Today, Zomentum is used by thousands of MSPs to increase revenue, reduce sales cycles, and simplify buying. Our customers have generated close to $100M in revenues. Our mission is to build a trusted network of IT partners, revolutionizing the IT purchasing process for small and medium-sized businesses around the world.

Aviso boasts more than six years of experience in predictive AI modeling, validated by its success with Fortune 500 companies and fast-growing business leaders. With an impressive accuracy rate exceeding 98%, Aviso’s predictive forecasting adapts seamlessly to both new and renewal business models while offering extensive customization for enterprises. The platform’s unified forecasting integrates human insights with advanced AI analytics, providing the most comprehensive global roll-up forecasting available, enabling sales representatives, managers, and VPs of Sales to concentrate on future opportunities and encourage prompt team actions. Notably, Aviso stands out as the sole solution capable of accurately predicting run rate business. Additionally, users can gain insights into all deals marked in and out of the forecast through Deal Level Forecasting, allowing for a robust audit trail of the judgments made across various management levels, including roles, deal values, and CRM inputs. This functionality facilitates the immediate identification of discrepancies and fosters resolution of any disagreements among sales team members regarding deal statuses in the forecast. Ultimately, Aviso empowers organizations to enhance their forecasting accuracy and sales strategies effectively.

Enable your Customer Success team to deliver exceptional customer experiences by utilizing advanced analytics, automation, and robust project management tools. There's no need to sacrifice functionality for simplicity; easily onboard your team with ready-to-use integrations and project templates. After that, tailor unique customer experiences through scalable customization and automation features. Vitally brings together customer data from your entire technology ecosystem, allowing you to proactively spot trends and harness insights for an outstanding customer journey. Imagine having access to CRM, product analytics, support inquiries, emails, NPS results, and revenue information all consolidated in a single interface, enhancing efficiency and decision-making. This holistic view empowers teams to respond swiftly and effectively to customer needs.

CustomerSuccessBox, an AI-powered customer satisfaction software for SaaS B2B, is called CustomerSuccessBox. CustomerSuccessBox was founded in response to a need for a solution that could provide 'proactive' customer support. CustomerSuccessBox's vision for artificial intelligence (AI), machine learning (ML) and customer onboarding is to automate customer communication, product usage analysis, and customer onboarding. It hopes to reduce the cost of customer success services and increase the lifetime value of each customer. It also wants to eliminate the need for a full-time CS ops position to calibrate and configure the Customer Success platform. CustomerSuccessBox uses CSI to recommend the next best action for each account, allowing CSMs to be more efficient. CustomerSuccessBox processes millions from over 250,000 end users each week. The patent-pending technology can handle approximately 2,200 events/second.

Brainbase Assist enables businesses to oversee every aspect of licensing, partnership, or sponsorship agreements seamlessly within a unified platform. - Gain valuable insights by monitoring crucial metrics such as total sales, royalties, availability of rights, forthcoming events, and notifications, among others. - Evaluate performance across various partners, products, categories, territories, and distribution channels, allowing you to identify potential issues before they escalate into significant problems. - Design tailored, custom dashboards and produce reports that focus on the metrics that matter most to your organization. - Manage, view, and track sales reports and royalty performance conveniently from one location. - Reduce the risk of human error with fully automated calculations for sales and royalties that adhere to the specified contract terms, ensuring accuracy and efficiency in your operations. - This comprehensive tool streamlines the management of agreements, enhancing overall organizational effectiveness.

Sales acceleration tools are essential for enhancing your revenue growth and client retention by equipping you with the necessary resources to effectively manage accounts and streamline your processes. Delaying action can lead to the establishment of opposing factions among various stakeholders, making it crucial to act swiftly to improve your chances of successful closures. These tools enable better control over deals through sophisticated account planning and management of opportunities. You gain clarity on the subsequent steps to take, the individuals involved, and the essential activities required to move forward. To optimize sales, it's vital to ensure that your transactions are finalized as efficiently as possible. As a leader in sales, your primary objective is to boost revenue generation, which involves empowering your teams to develop more leads, enhance their success rates, and reduce the duration of sales cycles. When stakeholders begin to engage, collaborating with your teammates on strategic messaging and positioning becomes imperative to maintain momentum and capitalize on emerging opportunities. Ultimately, the effectiveness of your approach in navigating these dynamics can significantly influence your overall sales performance.

Staircase AI is a pioneer in Customer Relationship Intelligence. Our platform uses AI to analyze millions upon millions of customer interactions, and turn them into actionable human insight that is impossible to spot with the naked eyes. Staircase AI is used by companies to cut through the noise, improve their NRR and increase their profitability. Staircase AI uncovers deep human signals and uncovers customers’ health, sentiment, journey events and risks. Our cutting-edge technology analyzes all customer interactions, including emails and chats, Slack activity and video calls. It then connects the human signals to produce relationship-based insights like stakeholder changes, positive and negative sentiment trends, problematic subjects, and more. Our human analytics, when combined with existing product analytics provide the missing element to fully understand your customer to grow at scale.

Leverage customer reference management software to enhance relationships and accelerate deal closures. Whether you need a tool to cultivate and manage your references or to actively engage existing customer champions, RO Innovation is dedicated to supporting your efforts. By involving your customer advocates, you can expedite the sales process and eliminate the chaos of numerous emails to account managers, transitioning to a streamlined and efficient reference system. Are you still relying on spreadsheets to track references and lacking visibility into which advocates are ideal for webinars or events? It's time to elevate your approach. Our platform includes a nomination portal that empowers customer-facing teams to propose their best customer candidates. With gamification features designed to motivate customer participation through rewards and incentives, our workflows eliminate manual tracking and updates, while the system intelligently identifies your top customer advocates for every initiative, ensuring you always have the best resources at your fingertips. By integrating these innovative tools, you not only enhance productivity but also foster stronger connections with your customers.

Kapta serves as a pivotal key account management tool designed to minimize customer turnover and foster sustainable growth. In challenging times, it is crucial to evolve from merely being a vendor to becoming an essential strategic ally. The software and methodologies provided by Kapta are tailored to help you achieve that transformation. With a well-established system, Kapta enables you to deepen your understanding of clients, respond promptly and effectively to their needs, and consistently showcase your value. By gaining comprehensive insights into your customers, you can formulate more accurate forecasts that benefit both parties. Additionally, you will be able to analyze the overall framework and culture within your client's organization, while also creating intricate profiles for each key contact. This allows you to grasp your customer’s goals and identify the elements that could either assist or obstruct their progress. Ultimately, Kapta empowers you to build stronger, more meaningful relationships with your clients, driving success for everyone involved.

The Upland Kapost content operations platform brings together revenue teams to communicate consistently throughout the entire customer journey. We understand that those who navigate the intricacies of comprehensive content, especially on a large scale, require a robust platform that can meet their demands. With Upland Kapost Premier Success Plans, the burden of expensive custom services is lifted, allowing you to establish a strong basis for achievement. Our Platinum plan, the highest level of service we offer, equips your organization with unparalleled experience and value, ensuring you are well-prepared for future challenges. By leveraging this top-tier plan, your business can maximize its potential and thrive in a competitive landscape.

Upland Altify stands as a leader in revenue optimization, dedicated to empowering businesses to extract maximum value from every customer interaction to enhance their revenue streams. The concept of Customer Revenue Optimization (CRO) is pivotal in equipping sales teams to secure critical opportunities, expand revenue within their primary accounts, and refine sales execution by synchronizing the broader revenue team. Altify's CRO applications, seamlessly integrated into the Salesforce platform, assist countless sales professionals, leaders, and executives in achieving ongoing optimization of customer revenue and sustained sales achievements. The ALTIFY SALES PROCESS MANAGER is designed to direct sellers through a systematic and validated sales approach, enhancing their chances of achieving favorable results for both themselves and their clients. Utilizing established industry templates tailored to fit your organization, the Sales Process Manager visually outlines your sales workflow, providing essential links to the appropriate content and tools necessary for your sales team to effectively navigate opportunities through the sales funnel, ensuring a streamlined and effective sales experience. By implementing these strategies, companies not only maximize their sales potential but also foster lasting relationships with their customers.

Transforming your clients into a powerful engine for growth is entirely achievable. The Gainsight Customer Cloud consolidates all necessary technologies to facilitate seamless product adoption and help your customers reach their goals with your business. By carefully orchestrating the customer journey across all departments, you can cultivate long-term relationships and consistently deliver impressive results. Integrate comprehensive SaaS product analytics with tailored in-app interactions to provide users with outstanding experiences. Gather valuable feedback, engage with respondents to close the feedback loop, and unearth insights that drive a remarkable customer experience. This open platform serves as a centralized hub for customer data systems, equipping every team member with actionable insights to enhance decision-making in favor of customer satisfaction. Moreover, it enables revenue growth through detailed whitespace analysis, strategic upsell and cross-sell playbooks, and efficient renewal processes to maximize profitability. In doing so, businesses can foster stronger connections and ensure long-term success in a competitive marketplace.

Ambition, the leading sales performance software, revolutionizes sales teams, turning them into highly effective revenue generators. With a comprehensive suite of tools that includes coaching, analytics, display screens, and competitions, it enables sales leaders to extract valuable insights from data, fostering a success-driven culture on the sales floor where every representative can contribute to revenue growth in a significant and quantifiable manner. It allows for the management and measurement of essential aspects across various roles or segments. By offering visibility and insights to managers, Ambition also equips representatives to surpass their targets and focus on their most impactful activities. The platform ensures that insights, timely alerts, and critical trends reach the appropriate individuals in the perfect context and moment. With customizable Ambition Workflows and extensive integrations, it facilitates real-time recognition and alerts. Furthermore, sales and enablement leaders can cultivate and oversee their teams through tailored, metric-driven coaching programs, enhancing overall performance. Ultimately, Ambition's robust coaching suite empowers organizations to reach new heights in team productivity and success.

Revegy's intelligent planning platform for sales helps sales teams stay aligned and build relationships that will have measurable impact on their most important accounts.

Discover the ultimate AI-driven digital assistant designed to enhance your sales performance. Experience the best mobile-centric sales companion as it transforms the contemporary sales landscape! Ensure that no potential deal goes unnoticed. With Nektar, you can effortlessly manage follow-ups by tracking essential details about leads and opportunities, allowing you to concentrate solely on closing sales. Gain access to AI-generated insights, timely alerts, and reminders for all your prospects, opportunities, and tasks. Enjoy the flexibility to engage with anyone, anywhere, across various communication channels. By merging AI capabilities with human collaboration, leverage Nektar's playbooks to effectively coach and onboard your rapidly expanding sales teams and newcomers. Tailor, implement, and monitor your sales strategies to align perfectly with your unique sales process. It’s all about your strategies, your way, empowered by AI and enhanced by human touch! Shift your focus from merely reporting activities to actively supporting your sales team in achieving better results. Streamline CRM entries, boost CRM engagement significantly, and drive revenue growth with immediate CRM updates and activity tracking, ensuring that your sales operation runs as smoothly as possible.