Best Customer Data Platforms (CDP) of 2025 - Page 4

Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey.

ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.

NGDATA allows you to better engage customers. Our Intelligent Engagement Platform (IEP), which creates sophisticated multi-attribute customer profiles (Customer DNATM), and drives truly personalized customer experiences via real-time interaction management. NGDATA offers capabilities beyond a standard Customer Data Platform, such as in-built analytics and AI-powered capabilities and decision-making formulas. This helps clients increase their commercial success by developing a deeper understanding and increasing customer lifetime value, reducing churn and lowering the cost per conversion. The platform's intuitive interface makes it easy to use by business users, while IT and analytics maintain oversight and control. Founded in 2012 by NGDATA, NGDATA now has offices in the USA and UK, Europe, Asia-Pacific and its headquarters in Ghent in Belgium.

REACH™ utilizes AI-powered texts and emails to seamlessly populate your appointment schedule, addressing both quiet periods and unexpected cancellations! This service is guaranteed to enhance client retention by integrating with your point of sale system. REACH.ai actively monitors your appointments in REAL-TIME, identifying any sudden openings, cancellations, or scheduling gaps. When a slot becomes available, REACH.ai promptly reaches out to clients who are due for a visit and most likely to respond. Clients can easily secure their spot directly through the email notification. As soon as they confirm their appointment, it syncs with your calendar, ensuring your schedule is always up-to-date. More clients not only boost productivity but also lead to a significant increase in your monthly income, making it a valuable tool for any business. In summary, adopting REACH can transform the way you manage appointments and enhance your overall revenue stream.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Brainbase Assist enables businesses to oversee every aspect of licensing, partnership, or sponsorship agreements seamlessly within a unified platform. - Gain valuable insights by monitoring crucial metrics such as total sales, royalties, availability of rights, forthcoming events, and notifications, among others. - Evaluate performance across various partners, products, categories, territories, and distribution channels, allowing you to identify potential issues before they escalate into significant problems. - Design tailored, custom dashboards and produce reports that focus on the metrics that matter most to your organization. - Manage, view, and track sales reports and royalty performance conveniently from one location. - Reduce the risk of human error with fully automated calculations for sales and royalties that adhere to the specified contract terms, ensuring accuracy and efficiency in your operations. - This comprehensive tool streamlines the management of agreements, enhancing overall organizational effectiveness.

Enhance your conversion rates with an advanced search capability that tailors the shopping experience, consistently displaying the most pertinent products through a groundbreaking search system specifically designed for online retail. This unified engine for e-commerce intuitively understands customer intent and context, utilizing special characters, measurements, attributes, modifiers, and categories through faceted search, mimicking the expertise of an actual sales associate. It ensures accurate search outcomes even when users mistype or include minor errors by employing intelligent autocorrect features. Moreover, the built-in synonym recognition across various languages allows for the delivery of pertinent search results that might otherwise be overlooked. To further elevate the user experience, you can effortlessly implement custom UX-blocks, enabling easy filtering by any product attribute to refine search or category results. Additionally, you can enrich the search experience by integrating highly relevant content from your blog, categories, and CMS pages, ensuring users find exactly what they need. By creating a seamless and intuitive search environment, customers are more likely to engage and make purchases.

Accelerate your growth with an all-encompassing marketing solution. APSIS One offers an economical and user-friendly platform that integrates essential campaign tools for Email, Marketing Automation, SMS, Website Personalization, E-commerce, and much more. This comprehensive platform features a straightforward array of tools designed for marketing automation, email campaigns, website enhancements, and SMS outreach. We deliver a cutting-edge Customer Data Platform equipped with user-friendly tools tailored for digital marketers. Our team of digital professionals is always available to assist you, hosting various training sessions and events aimed at helping your business thrive more rapidly. Enhance your digital marketing strategy by seamlessly connecting your CRM or CMS with our platform. Our dedicated local technical support teams are poised to respond to your inquiries in your preferred language, ensuring you receive the assistance you need whenever necessary. Collaborating with top-tier technology providers and agencies, we strive to develop the ideal solution customized to your unique requirements, fostering innovation and growth in your marketing efforts.

Enhance your business growth through focused customer interaction. Monitor essential customer behaviors and provide customized messages to boost sales and foster deeper engagement. To maximize your success, utilize advanced segmentation techniques by creating customer lists based on demographics, location, and actions (or inactions) to send precise communications at optimal moments. The process is straightforward, leading to impactful outcomes. Integrate CrowdPower into your website effortlessly with minimal coding and initiate personalized communications that drive sales. Additionally, if your organization leverages Segment for third-party integrations, you can activate CrowdPower immediately by enabling the integration within Segment’s console, streamlining your engagement efforts even further. This seamless integration allows you to effectively connect with your audience without any disruption.

Evinent delivers expert software development services tailored for your business needs. Our dynamic team comprises highly skilled software engineers dedicated to providing personalized software solutions and continuous technical assistance. By leveraging a strategic mix of innovative methodologies and cutting-edge technologies, you can enhance your software systems or update your company's online applications. Additionally, Evinent Analytics offers exceptional predictive analysis, helping you recommend the most appealing products to your customers, which in turn boosts sales conversions. With the Evinent Analytics Marketing Automation Platform, you can effectively create detailed customer profiles that encompass their buying history, total spending, and rewards information. Moreover, our platform enables you to conduct fraud and risk analytics, scrutinize purchasing trends, identify relationships among data sets, and produce comprehensive statistical reports. You can also segment your data and forecast future sales trends for various products and services while receiving tailored recommendations on how to construct effective product bundles to optimize customer engagement. Ultimately, partnering with Evinent equips you with the tools necessary to elevate your business strategy and achieve sustained growth.

Begin your journey today by gathering customer data through valid opt-ins using the leading customer data and e-consent management platform. We cater to various sectors such as Pharma & Life Sciences, where you can collect GDPR-compliant opt-ins and initiate multi-channel communication with healthcare professionals to broaden your outreach. Enhance your sales conversion rates by engaging in excellent multi-channel interactions tailored to customer preferences. In the Financial Services sector, you can maintain control and safeguard personal data shared with third parties, ensuring compliance with regulations while bolstering your reputation. Our offerings are designed to maximize the utility of your data, focusing on personal data management and GDPR compliance through our e-consent management platform. We assist in managing personal data and consent across various channels, providing services to effectively collect and utilize personal data. Collaborating with our partners, our technology empowers organizations to process personal data in a relevant and compliant manner, ensuring your data management strategies are not only effective but also trustworthy. With our platform, you can take a significant step towards enhancing customer engagement and data integrity.

Alchem-e offers an engaging, visually appealing dashboard that facilitates command and control over operations while enabling quick automation of processes; it also boasts an advanced workflow management system that monitors activities, streamlines tasks, safeguards data, and equips individuals with essential tools and insights for enhanced performance in their roles. This solution is particularly ideal for in-house printing operations, service providers, and marketing firms. With its visually stunning user interface and powerful analytical tools, it enables efficient management of document production and distribution. Custom modules are available to help you keep a finger on the pulse of your operations while maintaining seamless communication with clients. Furthermore, for your enterprise production needs, the platform delivers metrics that offer concise, aggregated views of critical KPIs, such as operational efficiency, multi-channel distribution, service-level management, and sales and financial outcomes, ensuring comprehensive oversight of your business performance. Ultimately, Alchem-e stands out as a vital tool for organizations seeking to enhance productivity and strengthen their operational frameworks.

Defining the various first-party data segments that are crucial for your business growth can be quite challenging. With Smart Segments™, you can effectively AIM at your target audience in the future through highly effective conversion campaigns that leverage both behavioral and contextual attributes. AIM collects valuable information such as geo-targeting details, user behaviors, actions, timing, weather conditions, referral sources, languages, search queries, and URL histories. To utilize this, you only need to incorporate a small snippet of code into your website. After that, AIM takes charge of creating intelligence for your dashboard, relieving you of the heavy lifting involved in data management. This solution is an excellent entry point for personalization without incurring any expenses. If you are considering replatforming your CMS or CRM, there's no need to worry; just ensure AIM is implemented across all platforms, and you will maintain seamless continuity. Understanding your customer is essential for effective marketing, sales, and product development, as data hidden within a CRM or analytics tool is not actionable. In this way, AIM empowers your brand to harness the potential of personalized marketing with remarkable ease. By streamlining the data collection process, AIM helps you create more targeted and effective marketing strategies.

Your data warehouse is your source for truth about customer data. Hightouch syncs these data to the tools your business relies on. Your sales, marketing, customer success and customer service teams will have a 360@ view on the customer through the tools they trust. Eliminate tedious data requests. Hightouch operationalizes data warehouses to make analytics real. Better data can drive growth. Personalized campaigns can be run across all channels, including email, push, ads, and social media. You don't need engineering favors to iterate. Improved data can increase revenue. Target leads with custom PQL or MQL models. Sync one view of the customer with your CRM. Better data will prevent churn. Your CS CRMs should have a 360-degree view of your customers. You can use customer data to identify customers at risk. Your data warehouse contains all of your data. Analytics is just the beginning. Hightouch makes your data warehouse operational by empowering you with SQL to sync data to any SaaS platform.

Our target audiences consist of consumers engaged by marketers. By utilizing profiles that document customer interactions, you can modify strategies based on the unique behaviors of each user. The insights gained from analyzing their actions and preferences provide marketers with the vital information needed to develop content that resonates with distinct groups. By applying important segments to your customer database, you can transcend basic demographic information and foster engagement based on personas, thus enhancing the accuracy and effectiveness of your targeting efforts. To gain a deeper understanding of your customers, establish several segments by refining and choosing specific demographics. This layered approach, combined with analytics and feedback mechanisms integrated into our platform, allows us to score engagements effectively. Additionally, the continuous nurturing of campaigns throughout the entire customer lifecycle is crucial for success. Our AI also introduces features such as automatic segmentation and predictive retention, which further streamline the marketing process. This not only saves time but also ensures that your strategies remain relevant and impactful over time.

Markight serves as a powerful retention marketing solution designed to enhance your eCommerce operations by effectively analyzing customer data. You can create marketing, advertising, and promotional strategies that align with your customers' purchasing behaviors. By taking into account elements like pricing, historical sales, and various product categories, you can refine your sales approach. Additionally, the platform utilizes advanced data science technology to categorize customers and empower data-informed decisions tailored to specific customer segments. It streamlines KPI Monitoring by compiling and presenting diverse business data sources in a visual format. As a customer data analytics platform and data-driven marketing instrument, Markight equips marketing and sales leaders to make timely and informed choices about customer engagement. With the integration of customer bundling techniques, data science, and artificial intelligence, Markight assists organizations in pinpointing their most valued customers and implementing strategies for retention. This comprehensive approach not only enhances customer loyalty but also drives sustainable growth by fostering deeper connections with your audience.

The volume of data associated with your organization is increasing at an unprecedented rate. Regrettably, this surge is accompanied by a rise in the fragmentation of that data. To achieve a comprehensive and current understanding of your customers, it is essential to integrate all information and ensure it is easily accessible, which presents a significant challenge. Over time, organizations often gather vast amounts of information, leading to data sets that can become disorganized or even difficult to trace. Invenna's Customer Data Platform effectively dismantles data silos, providing you with command over all incoming and outgoing data flows. With a team of analysts, data engineers, data scientists, and consultants, Invenna has extensive experience in managing customer insights across various industries. Through Invenna Engage, you can effortlessly connect with your customers via both online and offline channels, creating campaigns with remarkable ease. By utilizing triggers or events, you can address the specific needs of each customer in real-time, enhancing engagement and satisfaction. Embracing this integrated approach not only streamlines your operations but also elevates your overall customer experience.

First Insight is a next-generation decision platform that allows designers, merchants and brand managers, buyers and marketing teams to answer key questions every day. First Insight engages consumers with digital surveys designed for the retail sector. First Insight's digital platform (InsightSUITE), is used by retail leaders to drive growth and unlock value from their customers. Our solution collects no-party voice data from customers and combines it to create financial goals. Why First Insight? First Insight's digital engagement module allows you to engage prospects, customers, consumers, and employees through a simple, immersive, browser-based user interface. Voice of the Customer software collects feedback via surveys, sentiment ratings, valuations and open comments. Enterprises can personalize the engagement by using their branding, incentives, and links from one platform.

Leading brands must find new ways to engage and acquire consumers in a privacy-forward future, as third-party cookies have been eliminated. ZineOne is a leading-edge Real Time Marketing Platform using sophisticated ML models. It scores and adjusts every site visitor's experience at any given moment, regardless of anonymity or known, without storing any PII information. ZineOne technology is used by top brands in retail, ecommerce, hospitality and banking to increase site visitor conversions and track the exact monthly revenue lift contribution.

To enhance your decision-making process, it's essential to utilize customer data without the burden of requiring engineers to write code for every single event. Freshpaint automatically identifies clicks and actions on your website and transfers the collected data to numerous analytics and advertising platforms through its ready-made integrations. If you happen to miss tracking an event, Freshpaint can provide you with immediate insights by retrieving historical data for any newly identified event, eliminating the usual waiting period of two weeks. For startups in the digital health sector, Freshpaint is ready to sign Business Associate Agreements (BAAs) and is entirely tailored to handle Protected Health Information (PHI). Since developers typically implement tracking for various analytics and marketing tools but aren’t always the primary users of these systems, Freshpaint offers the adaptability needed for a more efficient workflow. This allows teams to accelerate their pace and allocate more time to focus on developing their core products effectively. By streamlining the data tracking process, Freshpaint empowers businesses to make informed decisions swiftly.

Effectively overseeing your sales pipeline is crucial for any organization. By monitoring the stage of each prospect within the pipeline and the activities conducted, you gain a structured view of your sales team's efficiency. Our lead generation tool enables you to pinpoint which companies visit your website and when. This lead data can seamlessly integrate into your sales workflows within our platform. Create and send marketing campaigns across multiple channels that resonate with your customers on a personal level. Understanding the origins and pathways of visitors on your site is essential for profiling your customer demographics. Whether they arrive via email, links, or search engines, our tracking features allow you to determine the most effective channel. Serve both B2C and B2B clients through a unified solution, eliminating the need for disparate systems, processes, and reports. By centralizing these elements, you not only streamline operations but also enhance your strategic marketing efforts.

Sphinx iQ 3 serves as a user-friendly and effective multi-channel survey tool designed to assist you throughout all phases of your projects, from crafting questionnaires to analyzing and communicating results. By integrating both quantitative and qualitative data visualization techniques, Sphinx iQ 3 enables your data to convey a comprehensive and detailed view of your findings. This innovative solution empowers you to maximize the insights gained from your studies and informs your decision-making process. You can personalize your invitation messages and create customized forms, adjusting elements such as design, question quantity per page, question types, and thank-you messages. Enhance your surveys by strategically scripting your forms with conditional questions and referrals, ensuring that you pose the right questions to the appropriate respondents. Additionally, Sphinx iQ 3 allows for the distribution of dynamic and interactive questionnaires that are optimized for various devices, including computers, tablets, and smartphones, thereby enhancing the user experience through responsive design. Ultimately, this versatility ensures that you can engage your audience effectively, leading to more insightful data collection and analysis.

Create a comprehensive repository of your guests to gain insights into their identities, behaviors across various channels, and the effects on your restaurant's performance. Access complete 360-degree guest profiles that integrate data from your POS, online ordering systems, reservation tools, and loyalty programs. Categorize your customers and delve into their marketing interactions and past orders. Analyze retention rates, visit frequency, and lifetime value by location, while observing revenue trends over different time periods. Gain immediate clarity on audience sizes and address critical queries with swift insights. Monitor the performance of each location to determine what strategies are effective and which ones require adjustments. Obtain detailed insights, both overall and by individual location, encompassing new guest acquisition, retention rates, and lifetime value metrics. Recognize the factors influencing revenue, such as menu items that promote customer trials, retention, and potential churn. Equip your General Managers with the key performance indicators that are most relevant to the success of your establishment, ensuring they have the tools needed for informed decision-making. This holistic approach not only enhances understanding but also drives strategic improvements across all aspects of your business.

Identify potential leads that are ready to make a purchase by exploring relevant topics and keywords online. Gain access to over 65 million direct dial numbers and more than 150 million verified email addresses. Customize your account landscape by utilizing over 300 attributes, insights, and recent activities for precision targeting. Implement focused display and social media advertising campaigns directed at prospective clients based on their job titles, management levels, and departments within companies that demonstrate buying intent. Aim for high-value accounts and decision-makers in your target market to maximize your outreach. Initiate marketing efforts using top-notch buyer intent signals, industry insights, and technographic information. Seamlessly integrate with your CRM and marketing automation tools for effective cross-platform targeting. Encourage website visitors to engage and convert into leads, whether through initiating conversations or completing forms. By leveraging real-time insights and analyzing on-page behavior, you can effectively engage, nurture, and convert a greater number of website visitors into valuable leads. This strategic approach ensures that your marketing efforts are not only efficient but also highly effective in driving conversions.

All in one place, create beautiful forms, access-controlled database, and highly customizable business applications. To create your perfect application, you can connect building blocks like forms, tables, lists and charts to create powerful relational databases. You can power your data collection with simple, but powerful online forms that don’t require any programming. You can capture leads, create workflows and collect payments. Your workspace can be divided into different departments, clients, projects, and teams. Securely access your team members and collaborate more effectively in real-time. Do not settle for generic software that doesn't suit your business. You can quickly create custom interfaces that allow you to access your business's data without the need for developers. Connect your workflow with thousands of apps and services like Google, Salesforce, Salesforce, Slack, and many more.