Intractive is a user-friendly, no-code platform for interactive storytelling that allows various organizations, from educational institutions to businesses, to create engaging, media-rich narratives that enhance audience involvement across both digital and physical platforms. The platform boasts a versatile story-building interface that includes an array of content elements such as branching logic, quizzes, polls, immersive VR (360° image viewers), augmented reality experiences, hotspots, open-ended questions, matching pairs, checklists, riddles, and text modules, all aimed at customizing the user experience and directing audiences towards specific calls to action. Additionally, creators can effortlessly launch stories through QR codes or links with the help of an implementation wizard and can easily embed them into existing communication channels like websites and emails. Furthermore, the platform provides real-time analytics dashboards that offer detailed insights at the project, story, or link level, allowing users to monitor engagement based on session timing, inbound sources, and outbound interactions, which facilitates informed decision-making for ongoing optimization. This combination of features not only empowers creators but also ensures that each narrative can evolve based on audience interactions, ultimately leading to a more meaningful storytelling experience.