Best Free Content Analytics Software of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Familiarize yourself with your clientele for a more profound insight into their behaviors. Google Analytics equips you with essential, cost-free resources to evaluate your business data seamlessly in a single platform. The newest version, Google Analytics 4 (GA4), enhances the previous analytics system by offering a more in-depth and holistic view of user interactions on both websites and applications. Emphasizing user privacy, GA4 utilizes event-driven tracking rather than traditional session-based methods, facilitating a more versatile and nuanced approach to data gathering. It introduces sophisticated capabilities such as tracking across different platforms, insights powered by machine learning, and predictive analytics to aid businesses in comprehending customer pathways and making informed decisions based on data. Additionally, with its improved compatibility with Google Ads and the ability to customize reports, GA4 empowers companies to refine their marketing strategies while remaining compliant with changing privacy standards, ultimately leading to more effective customer engagement. As businesses continue to adapt to the digital landscape, leveraging these tools will be crucial for sustained success.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Bitly serves as a robust link management platform designed to equip individuals, brands, and organizations with scalable and secure tools for personalizing, sharing, and monitoring their content links, all while gathering valuable data and insights with each click. Beyond improving deliverability and click rates, the comprehensive link-level analytics provide essential insights into user engagement, empowering your team to make more informed decisions regarding content and communication strategies. Additionally, by activating the auto-branding feature, you can ensure that your brand identity stays visible in every shortened link directing to your website, further enhancing brand recognition and ownership. This approach not only maximizes the effectiveness of your links but also contributes to a deeper understanding of audience interaction with your digital content.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Your documents can be transformed into interactive presentations or webpages with instant branding, analytics and more. Our AI-powered software has won more than 50 digital, creative, and marketing communications awards for clients like. Everything that matters should be packaged. Your document, images and videos are always at your fingertips, no need to use complicated uploading methods or fancy embed codes. You can reuse content from more than 250 web services, 12 cloud storage system, and any files on your device. With intuitive editing, transform your ideas into action. Create beautiful messages. You can save time by searching through 15 million images, using 70 best practice templates and applying design themes. Or, create your own masterpiece. You can work remotely on projects and not miss a beat. Share the most recent versions with colleagues and customers. Define project roles so that you can decide who can view, edit, or own the files. Share once and anywhere with colleagues and clients

Google employs machine learning to interpret the context of various content pieces. With our tool, you can craft content that is optimized for Google rankings! We provide an advanced content editing solution for AI that accommodates 60 different languages. Our platform stands out among competitors, allowing you to examine your website's content and benchmark it against the leading results on Google. This tool enables you to identify both the strengths and weaknesses of the keywords in your articles as well as those of your competitors. Plus, it streamlines your writing process, significantly reducing the time spent on content creation, ensuring you produce high-quality articles efficiently.

Serpstat is a growth hacking tool for SEO and marketing. The Serpstat plugin makes website analysis easy. You don't have to search for the report you need too long. The Serpstat plugin allows you to quickly and easily access all information about any domain. You will learn how to use Serpstat to its maximum potential by visiting our Manual and Use Cases pages. You can beat your competitors and be the leader in Search. The freemium model lets you research keywords, analyze competitors, and get familiar with Serpstat. Register now for a free account! Are you unsure how to use a particular feature? Need help setting up domain tracking? Our support team is always available to assist you with any questions or assistance.

Seobility crawls all pages linked to your website to check for errors. Each check section displays all pages that have errors, problems with on-page optimization, or issues regarding page content such as duplicate content. You can also examine all pages in our page browser to find out the problems. Each project is continuously crawled by our crawlers to monitor the progress of your optimization. If server errors or major problems occur, our monitoring service will notify you via email. Seobility provides an SEO audit and tips and tricks on how to fix any issues found on your website. These issues can be fixed by Google to make sure it can access all your relevant content and understand its meaning in order for it to be matched with the right search queries.

Your Content Command Center! From your goals and the benefits to the reader, define all elements of a content strategy. This can include personas and the buyer's journey to formats, media, and channels. Blog posts, websites, direct mail, brochures, social media - organize all your content through strategic planning issues. Then, assign it to the team for each workflow. You can export your content to WordPress or another CMS, or use it for publishing. Then promote it directly through social media using time-controlled, automatic postings. You can create reports to find out which content is most popular. Link your content with data from web analytics programs and "social signal" data to identify key performance indicators. Scompler allows companies to create a virtual newsroom, an editorial calendar, and a production control system. All the tools you need to plan topics, manage assets, post on social networks, analyze your successes, and control content production are all available in one place: Scompler.

Our market intelligence solutions enable businesses to make better business decisions. All-in-one solution to identify growth opportunities across all channels and increase user acquisition. All-in-one solution to identify growth opportunities across all channels. This includes revealing the marketing strategies of your competitors: search, display and content. Optimize your share of voice per keyword to increase organic traffic; create more effective content with trending keywords and the most popular content on any site. Find out what works best for your competition and discover the most valuable partners that are most relevant to your offering. Effectively direct ad spending by analyzing where your competitors advertise; uncover the creative, landing pages and placement strategy of competitors.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform accelerates your content research, creation, and optimization process so you can publish faster and fearlessly.

We contend that data serves as the foundation for the media team’s operations. Editors who are attuned to the digital landscape take charge of the metrics and make editorial choices informed by the data they observe. Momently's content analytics platform alleviates editors' concerns about tracking the right metrics, enabling them to shift their focus from mere analysis to decisive action. They can act on real-time insights or delve into historical data. By utilizing Momently's real-time analytics dashboard, editors can monitor their current readership effectively while also employing past analysis to enhance future content creation. Gain a comprehensive understanding of your audience dynamics; Momently provides all essential content metrics necessary to form a detailed view of past performance, aiding in strategic planning moving forward. You can also gain a complete perspective on the origins of your audience, including their region, channel, and medium—whether that be web, iOS, Android, or Apple News—while also tracking which content is generating the most engagement. This empowers editors to craft more impactful and relevant content for their audience.

Readable is an online toolkit for writers that helps them improve their reading ability and connect with their audience. Find the most accurate scores for formulas like Flesch-Kincaid or SMOG. We also have our own readability algorithm. Readable has many unique features that you won't find elsewhere. To engage your audience, polish your content for clarity. No matter your audience, or your medium, Readable's editor is for you. 57% of customers will recommend you to others if they feel emotionally connected with your brand. Keep customers happy with trustworthy, direct content. Trust is built through readability. 81% of consumers believe trust is crucial in making a purchase decision. ContentPro allows you to create clear and compelling content that engages with your audience. CommercePro is a set of tools that uses a unique algorithm. These results will give you concrete steps to optimize your website's readability.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Open Web Analytics (OWA) is a free and open-source framework for web analytics that empowers you to maintain control over how you gather and assess data regarding your websites and applications. You can operate OWA on your own domain or integrate it within your web application seamlessly. This customizable framework offers the flexibility to be tailored according to your specific needs. It supports tracking for websites built on platforms like WordPress and MediaWiki, along with monitoring administrative events. OWA provides a multitude of standard metrics, dimensions, and reports to help you understand your data better. With an extensive data access API, it facilitates integration with raw data, allowing for a deeper analysis. Furthermore, OWA is designed to comply with GDPR and various other privacy regulations, ensuring user data remains protected. Beyond the basic analytics, OWA boasts several advanced features that are often missing from other open-source solutions. You can keep an eye on your analytics through an intuitive dashboard, which allows for detailed views of individual web pages, including the pages visited before and after. Additionally, you can analyze the clickstream of anonymized user sessions, providing insights into user behavior and navigation patterns. This rich set of features makes OWA a powerful tool for anyone looking to optimize their web presence.

Hearing that a customer is dissatisfied with your product can be incredibly disheartening, particularly when the specific issue remains unclear. A helpful strategy to address this is by utilizing Stormly’s User Journey Template, which enables you to identify points where users disengage within your product or app. Understanding which elements drive the best conversions—be it webshop products, blog posts, videos, or other content—is essential. The "aha-moment" signifies the instant when users derive true value from your app or website. By pinpointing this crucial moment, you can enhance the onboarding experience, thereby boosting user retention and conversion rates significantly. It’s vital to comprehend the user behaviors that contribute to improved retention and conversion, as this knowledge is fundamental in developing a highly engaging product. Your objective should be to determine the specific instance when users experience the unique advantages of your app or website, known as the "aha-moment." Once this is established, you can refine your app's onboarding process, ensuring that a larger number of users become actively engaged and derive value from your offerings. Implementing these insights will not only improve user satisfaction but also lead to overall business success.

Captivate your audience by effortlessly monitoring their preferences and providing a tailored experience that aligns with their interests and actions. In essence, boost your lead generation efforts and transform occasional visitors into loyal readers. Magnet’s Audience Engagement solution empowers Publishers to present personalized article recommendations and pertinent content that directs traffic to valuable sites, enhances the number of pages and videos viewed per session, and facilitates the dispatch of customized newsletters, among other features. Magnet efficiently associates topics with automatically generated pages—each representing a specific topic—where the content is organized by either score or date, focusing on the main subject. Achieving improved open rates and click-through rates has never been more straightforward and efficient than with Magnet. By utilizing 16 AI-driven algorithms, Magnet meticulously tracks user behavior to curate the ideal newsletter content, ensuring each user receives a uniquely tailored experience that resonates with their preferences. This innovative approach not only keeps users engaged but also fosters a deeper connection between them and the content they love.

React & Share serves as the voice of your customers, utilizing the most advanced feedback tool available. Allow your online audience to communicate their thoughts with you effortlessly. With immediate, responsive feedback and comprehensive reports, users can express their exact needs regarding your website content. Clients of React & Share leverage page-specific insights to evaluate, interpret, and create effective web content. The user-friendly reaction buttons and open text feedback options empower users to highlight areas where content may be ambiguous, outdated, or incorrect. Additionally, our automated reports and user-friendly dashboard deliver a variety of valuable data on a daily, weekly, or monthly basis, ensuring that you remain informed and responsive to your audience. This dynamic approach allows businesses to continuously enhance their digital presence based on real-time user insights.

NewsCred's brand Welcome transforms the way marketers do marketing. It is the most widely used marketing orchestration platform by the world's most ambitious brands. It helps them strategically align their teams, eliminate the friction from execution, and show meaningful results. Only Welcome is a platform that was specifically designed to handle modern marketing's complexities and scale to support large teams around the globe. It's a new layer in the marketing technology stack that allows marketers to work together, connect with other martech tools, measure performance, and collaborate better. Welcome unlocks the potential of marketing. Learn why Welcome is the marketing home of some of the most recognizable brands in the world.