Best Content Analytics Software with a Free Trial of 2025

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Seobility crawls all pages linked to your website to check for errors. Each check section displays all pages that have errors, problems with on-page optimization, or issues regarding page content such as duplicate content. You can also examine all pages in our page browser to find out the problems. Each project is continuously crawled by our crawlers to monitor the progress of your optimization. If server errors or major problems occur, our monitoring service will notify you via email. Seobility provides an SEO audit and tips and tricks on how to fix any issues found on your website. These issues can be fixed by Google to make sure it can access all your relevant content and understand its meaning in order for it to be matched with the right search queries.

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Your documents can be transformed into interactive presentations or webpages with instant branding, analytics and more. Our AI-powered software has won more than 50 digital, creative, and marketing communications awards for clients like. Everything that matters should be packaged. Your document, images and videos are always at your fingertips, no need to use complicated uploading methods or fancy embed codes. You can reuse content from more than 250 web services, 12 cloud storage system, and any files on your device. With intuitive editing, transform your ideas into action. Create beautiful messages. You can save time by searching through 15 million images, using 70 best practice templates and applying design themes. Or, create your own masterpiece. You can work remotely on projects and not miss a beat. Share the most recent versions with colleagues and customers. Define project roles so that you can decide who can view, edit, or own the files. Share once and anywhere with colleagues and clients

Google employs machine learning to interpret the context of various content pieces. With our tool, you can craft content that is optimized for Google rankings! We provide an advanced content editing solution for AI that accommodates 60 different languages. Our platform stands out among competitors, allowing you to examine your website's content and benchmark it against the leading results on Google. This tool enables you to identify both the strengths and weaknesses of the keywords in your articles as well as those of your competitors. Plus, it streamlines your writing process, significantly reducing the time spent on content creation, ensuring you produce high-quality articles efficiently.

Every shortened link that you share should include a call to action. Join over 100,000 marketers who already use Sniply's shortener to drive conversions through content curation. Sniply is an easy tool that shortens links. It allows you to overlay your custom message onto any piece or content. This gives you the opportunity to include a call to action with every link you share. Sniply works the same way as a URL shortener, but it also allows you to overlay your content on the destination website. You can now send your followers to third-party content without having to disengage them. You can embed a link back to your site or create an entire education journey that guides them through each step. Encourage users to visit your site and leave reviews. Or share your content using customizable calls-to action. Sniply gives you another chance to grab your audience with each custom short link.

MarketingTracer is a platform for online marketers. With AI content intelligence tool, you can create content that ranks based on real-time search engine data. Real-time SEO auditing and management allow you to manage search engine visibility. Connect marketing channels to curate data from different channels and monitor your KPIs. Marketeers and companies can offer more personalized client experiences with the platform's intuitive and collaborative user interface. It also offers comprehensive support.

Similarweb is a trusted AI-driven digital intelligence platform that helps organizations unlock the opportunities of today’s online ecosystem. From startups to Fortune 500 companies, global brands rely on us for actionable insights into competitors, consumer behavior, and market trends. Covering the full digital funnel—from marketing and SEO to eCommerce, sales, and research—Similarweb delivers powerful analytics across websites, apps, products, and industries. Our platform gives businesses access to unmatched data: over 1 billion websites, 8 million apps, and 3 million brands, along with live intelligence on 5 billion search terms, 250 million display ads, and 10 billion content pages. With reach across 190 countries and 210 industries, Similarweb equips teams to benchmark performance, improve strategies, and drive measurable growth. Seamless integrations, APIs, and expert advisory services ensure companies can easily turn digital data into meaningful opportunities for long-term success.

Your Content Command Center! From your goals and the benefits to the reader, define all elements of a content strategy. This can include personas and the buyer's journey to formats, media, and channels. Blog posts, websites, direct mail, brochures, social media - organize all your content through strategic planning issues. Then, assign it to the team for each workflow. You can export your content to WordPress or another CMS, or use it for publishing. Then promote it directly through social media using time-controlled, automatic postings. You can create reports to find out which content is most popular. Link your content with data from web analytics programs and "social signal" data to identify key performance indicators. Scompler allows companies to create a virtual newsroom, an editorial calendar, and a production control system. All the tools you need to plan topics, manage assets, post on social networks, analyze your successes, and control content production are all available in one place: Scompler.

MarketChorus offers insights through social media to help you understand your audiences and content. Monitor the evolution of content trends and understand what your customers (donors, readers etc.) are reading. What are your buyers (donors, readers, etc.) reading? Who are they following? And who is influencing them to take action? Automate content discovery. Analyze engagement, trends and competition. Find out who is liking, commenting, and sharing content on social media that is relevant to your company. Monitor brand mentions and identify emerging trends.

Looking to boost your website's traffic? Ubersuggest reveals the secrets to mastering SEO. Simply enter a domain or a keyword to begin your journey. Envision the power of dissecting your competitors’ strategies in SEO, content marketing, and social media. With Ubersuggest, you gain valuable insights into effective tactics used by others in your industry, enabling you to adopt, refine, and enhance those strategies for your own advantage. Are you fed up with creating content that fails to engage or attract shares on social platforms? By utilizing the top SEO pages report, you can identify which competitor pages rank for high-traffic keywords and which are favored by popular sites like Facebook. This way, you will no longer spend time crafting content that doesn’t resonate with readers. Additionally, if you're in need of fresh keyword ideas, our free keyword tool offers a plethora of suggestions ranging from general terms to long-tail phrases, along with details on their search volume, competition levels, and even seasonal trends, ensuring you stay ahead in your content creation efforts. Ultimately, Ubersuggest equips you with the tools to elevate your online presence and attract the audience you deserve.

Oribi serves as a comprehensive Marketing Analytics platform designed to assist businesses, regardless of size, in making informed, data-driven choices through its state-of-the-art technology and exceptional optimization support. By pinpointing critical areas of focus, Oribi transforms your data into actionable strategies, allowing you to obtain insights that propel your business forward. Stay informed about market trends and stay ahead of changes without complication. The platform’s innovative Magic Events feature effortlessly monitors all user interactions on your website—be it clicks, form completions, page views, or purchases—thereby freeing you from reliance on developers. As a result, your team can act swiftly and autonomously to enhance business performance and drive significant results.

Virlo is a comprehensive tool designed to support creators in producing viral short-form content across various platforms. By offering trend analysis, hashtag insights, and personalized content recommendations, Virlo ensures users are always ahead of the curve. The platform helps identify the best times for posting and tracks popular video ideas, offering a data-driven approach to content creation. Virlo also provides valuable profile analytics that allows creators to understand their audience’s behavior, ensuring better engagement and a more targeted content strategy.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

BL.INK is a sophisticated link management platform that empowers businesses to meticulously capture, track, and manage every customer interaction across various channels. BL.INK improves digital marketing attribution by making it simple to create and deploy branded shortened URLs and QR codes that capture unlimited data points. This data collection leads to perfectly-structured, consistent information crucial for improving marketing ROI and marketing attribution reporting. Trusted branded short links and QR codes also boost click-through rates in SMS messages, direct mail, emails, social media, product packaging, signage, and even TV advertisements. Our platform supports GS1 Digital Link and GS1 2D barcodes, providing valuable insights for consumers and supply-chain vendors throughout their engagement journey. BL.INK is committed to data security and compliance, offering global data residency options, HIPAA compliance, and SOC 2 certification. Since our inception in 2008, we have proudly served many industries, including healthcare, retail, consumer goods, CPG, healthcare, aviation, enterprise software, and financial services. BL.INK integrates with Adobe Analytics, ObservePoint, Khoros, Google Analytics, and more.

Mintent makes it easy to plan, create, publish and measure marketing content. Mintent is a powerful content marketing automation platform that allows marketers of all sizes to manage multiple editorial calendars and content marketing workflows. It also aligns messages with customer buying cycles, allowing them to get better returns on their content investment. Aecom, Teradata and CenturyLink are some of the top customers.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform accelerates your content research, creation, and optimization process so you can publish faster and fearlessly.

BDOW! is a sophisticated tool for capturing emails and converting leads, specifically crafted to assist businesses in rapidly and effectively expanding their email databases. It features customizable pop-ups, inline forms, and smart bars that empower users to effortlessly design lead generation tools that reflect their brand and achieve high conversion rates. With seamless integration into popular email marketing services and various other marketing solutions, BDOW! facilitates advanced targeting, A/B testing, and comprehensive analytics to refine marketing efforts. This innovative tool serves as an excellent choice for companies eager to boost online engagement, enhance conversion rates, and refine their email marketing tactics with minimal labor. Its adaptable design combined with robust features positions it as an essential resource for digital marketers intent on optimizing lead capture and driving sales growth. Additionally, BDOW! is user-friendly, making it accessible for businesses of all sizes to utilize effectively.

Multiple people are working together to create the best content possible for your company. We want them to work together. We created a content collaboration space that anyone can access, no matter where they are. You can manage a content team to gain more time for the bigger picture and new strategies. All the content that you publish through your digital marketing channels can be organized and planned in one calendar. More creativity, less chaos Engage your audience and ensure you publish content that can be found via search engines. We provide actionable and simple-to-use tips for SEO that your writers can use. Based on 15+ metrics related to search engine optimization, monitor your SEO score and see how your story performs for a specific keyword. Our Flesch Reading Ease test helps you determine how well your readers will follow your thoughts.

Readable is an online toolkit for writers that helps them improve their reading ability and connect with their audience. Find the most accurate scores for formulas like Flesch-Kincaid or SMOG. We also have our own readability algorithm. Readable has many unique features that you won't find elsewhere. To engage your audience, polish your content for clarity. No matter your audience, or your medium, Readable's editor is for you. 57% of customers will recommend you to others if they feel emotionally connected with your brand. Keep customers happy with trustworthy, direct content. Trust is built through readability. 81% of consumers believe trust is crucial in making a purchase decision. ContentPro allows you to create clear and compelling content that engages with your audience. CommercePro is a set of tools that uses a unique algorithm. These results will give you concrete steps to optimize your website's readability.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

This cloud-based platform offers digital marketing agencies a powerful means to assess web traffic, perform keyword research, conduct site audits, and monitor rankings. Ideal for SEO professionals, digital marketing agencies, small to medium-sized businesses, or brands aiming to boost their online traffic or track their website's progress, this SEO software equips users with top-tier analysis and insights to enhance their digital marketing strategies. The cognitiveSEO toolkit serves as an all-encompassing digital marketing solution, and it may very well be the only SEO resource you will ever require. By identifying potential SEO problems and suggesting effective solutions, the tool empowers you to achieve improved rankings and increased traffic within just a few days. Our comprehensive toolkit addresses all the requirements of SEO specialists, webmasters, or digital marketers, offering efficient strategies to elevate any website's traffic through detailed site audits and an examination of both on-page and off-page factors that affect Google rankings, alongside keyword research and rank tracking capabilities. With such a robust set of features, users can seamlessly navigate the complexities of SEO and stay ahead of the competition.

Content plays a crucial role in shaping digital identities and transforming marketing strategies. In collaboration with our users, we have developed a unique approach that empowers businesses to enhance their online presence and attract customers through effective content. Our content marketing platform streamlines the performance of digital materials in five strategic steps, all within a single interface. This facilitates seamless teamwork, boosts website traffic, and elevates online visibility for content marketing efforts. By integrating strategy, processes, data, and a methodical approach, our platform unites all essential elements needed to improve organic search visibility (SEO), conversion rates, and overall customer experiences through engaging digital content. A strategic and data-driven approach to content marketing not only increases visitor numbers but also converts them into loyal customers. It is essential to establish a clear content vision, set specific goals, identify target personas, create guidelines, and outline various customer journeys to generate focused content that drives success effectively. Ultimately, a comprehensive content strategy is vital for fostering meaningful connections with audiences and achieving sustainable growth.