Compare pharosIQ vs. xiQ

Combining our demand engine with custom audience creation will power growth throughout the buying cycle. In the last decade, vendors of intent data have recycled the same old account-level activities. When everyone is buying from the same pool, there is no competitive advantage. Over the past two decades, we've spent a lot of time building and refining first-party audiences. This has given us unprecedented insights and precision targeting which go beyond generic third-party information. We have solutions that can reach audiences at every stage of the purchasing cycle, regardless of how and where they prefer to engage. We have been building audiences for more than two decades, and although it is much harder to do, the results are a significantly engaged audience. pharosIQ is a global leader for "intent to purchase" lead generation. It provides insights and demand that are essential for B2B marketing and sales success. pharosIQ, with its 40 years of experience, transforms intelligence into meaningful engagements.

xiQ offers a sales and marketing platform driven by personality that merges insights from neuroscience, psychology, and artificial intelligence to grasp the mindset of potential buyers. Tailoring the sales and marketing experience for each individual at every phase of their purchasing journey, xiQ’s innovative platform identifies and suggests crucial insights about companies and personalities, allowing for genuine connections with the target audience. By consolidating all necessary customer and prospect information in one centralized location, xiQ equips sales teams with the essential data they need to thrive. Furthermore, the platform reveals the personality traits of your contacts, enabling you to identify commonalities to leverage in your outreach efforts. With its first-party intent data and sales triggers, xiQ empowers you to engage prospects precisely when they are most receptive. At the heart of xiQ's functionality are behavioral insights, which inform every aspect from user profiles to content creation and campaign strategies. The platform automatically matches the most relevant content to the appropriate audience, ensuring that your marketing efforts resonate effectively. Additionally, xiQ keeps you informed about key developments, ensuring that you never overlook an opportunity to connect with your most important contacts. This comprehensive approach not only enhances engagement but also significantly boosts the likelihood of closing sales.