Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.
Description
iion serves as a comprehensive platform for game advertising, linking brands with game publishers across various gaming environments. This platform empowers advertisers to launch smooth ad campaigns via a self-service interface, facilitating interaction with audiences not only within games but also in their surrounding and broader contexts. For publishers, iion's fusiion solution enhances revenue potential by granting access to high-quality branded ads through international partnerships, which results in elevated CPMs. It bolsters in-game advertising by seamlessly embedding brands into the gaming experience, while also offering placements around and outside of games, thereby increasing exposure. The recent collaboration with PubMatic's OpenWrap further enriches monetization avenues for gaming publishers by broadening their advertiser network. iion is dedicated to streamlining game advertising by consolidating campaigns throughout the gaming experience, thereby equipping brands with innovative and effective engagement strategies. This commitment not only optimizes advertising efforts but also elevates the overall user experience in gaming.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon Transparent Ad Marketplace (TAM)
No
Prebid
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Delta Projects
Founded
2002
Country
Sweden
Website
igamingaudience.com/full-stack-platform/
Vendor Details
Company Name
iion
Founded
2019
Country
Australia
Website
www.iion.io
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No