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Description
ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.
Description
The inClick Ad Server is specifically created for website owners and advertising networks to streamline the selling and management of ad inventory via an intuitive self-service interface. Recognizing that each implementation may have distinct characteristics, the foundational architecture of the inClick Ad Server is built upon an adaptable object model that can be customized to meet individual needs. Coupled with the API, this flexibility allows users to alter, personalize, and optimize the ad server to align with their unique requirements. As fraudulent activities pose a significant risk to advertising networks, often manifesting as seemingly legitimate clicks generated through deceptive tactics, we have developed a distinctive feature exclusive to the inClick Ad Server known as the Click Definition Service. Similar to how an anti-virus program operates, this service scrutinizes every click against a predetermined set of definitions to identify and mitigate potential fraud. This proactive approach not only enhances the integrity of advertising campaigns but also provides users with peace of mind in their advertising efforts.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
ZypMedia
Country
United States
Website
www.zypmedia.com
Vendor Details
Company Name
inMotion Group
Founded
1999
Country
United States
Website
www.inmotiongroup.com
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving
Product Features
Ad Server
A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving