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Description

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

Description

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
AdGyde Yes 
Beachfront Yes 
Brax Yes 
CorralData Yes 
DV Publisher Suite Yes 
Factori Yes 
FreeWheel Beeswax Yes 
Intuizi Yes 
Kochava Yes 
Mozart Data Yes 
Nekton.ai Yes 
Onlymega Yes 
Power My Analytics Yes 
Proximic by Comscore Yes 
Supermetrics Yes 
TheOptimizer.io Yes 
Verizon Network Detection and Response Yes 
Yahoo Finance Yes 
Yieldlab Yes 

Integrations

5X No 
AdGyde No 
Beachfront No 
Brax No 
CorralData No 
DV Publisher Suite No 
Factori No 
FreeWheel Beeswax No 
Intuizi No 
Kochava No 
Mozart Data No 
Nekton.ai No 
Onlymega No 
Power My Analytics No 
Proximic by Comscore No 
Supermetrics No 
TheOptimizer.io No 
Verizon Network Detection and Response No 
Yahoo Finance No 
Yieldlab No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

www.advertising.yahooinc.com/our-dsp

Vendor Details

Company Name

Delta Projects

Founded

2002

Country

Sweden

Website

igamingaudience.com/full-stack-platform/

Product Features

OTT

API Access No 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

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