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Description

Exceptional technology. Vast reach. Plus, personalized customer connections. Yahoo DSP offers all the advantages of a closed ecosystem – minus the barriers. Welcome to your ideal solution. Combining extensive scale, exclusive inventory, and distinctive data, Yahoo DSP provides the perks of a walled garden while ensuring the openness of an independent platform. Elevate your television approach and discover additional audience reach with our insightful advanced TV solutions, which are accessible via Yahoo DSP. With these tools, you'll be able to enhance your marketing strategy significantly.

Description

Yahoo enhances user engagement through its diverse array of applications and platforms, including Yahoo Sports, Yahoo Finance, Yahoo Fantasy, and Yahoo Mail, with new offerings constantly being developed. With a broad reach that spans millions globally, Yahoo effectively connects advertisers to their ideal audiences, aiding in the growth of brands and businesses. The company prioritizes online child safety and provides various resources designed to help parents safeguard their children while browsing the internet. For expert guidance on navigating online safety, you can explore Yahoo Safety, which offers tips and strategies for making informed and secure decisions for your family. Whether you aim to shield younger users or establish your own browsing preferences, Yahoo SafeSearch provides filtering options to manage adult content, allowing users to select from Strict, Moderate, or Off settings. Yahoo Search aggregates results from a wide range of online sources, including both Yahoo's own sites and external websites. Additionally, Yahoo Search incorporates SearchScan, which warns users about websites that may pose security risks, such as those containing viruses. This commitment to user safety and tailored experiences underscores Yahoo's dedication to its community.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

5X Yes 
Uptempo Yes 
Yahoo Finance Yes 
AdStage Yes 
Azameo No 
Behavox No 
CityMax No 
Factori Yes 
Files App No 
GOAT SEO No 
Kochava Yes 
MINT Yes 
MetaCert No 
Squaredance No 
Swaarm No 
TROCCO No 
The Moneytizer No 
TheOptimizer.io Yes 
eKomi No 

Integrations

5X Yes 
Uptempo Yes 
Yahoo Finance Yes 
AdStage No 
Azameo Yes 
Behavox Yes 
CityMax Yes 
Factori No 
Files App Yes 
GOAT SEO Yes 
Kochava No 
MINT No 
MetaCert Yes 
Squaredance Yes 
Swaarm Yes 
TROCCO Yes 
The Moneytizer Yes 
TheOptimizer.io No 
eKomi Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Free
Free Trial No 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs No 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

www.advertising.yahooinc.com/our-dsp

Vendor Details

Company Name

Yahoo

Founded

1994

Country

United States

Website

search.yahoo.com

Product Features

OTT

API Access No 
Content Organization No 
Live Events No 
Monetization Tools No 
Multi-Service Integration No 
SDK No 
Scheduling No 
Video Hosting/Storage No 
Video Quality Optimization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

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