Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Wurl Perform empowers streamers to implement promotional advertising initiatives aimed at both attracting new audiences and retaining current viewers. This platform is the first of its kind, leveraging machine learning to enhance performance marketing specifically for connected TV (CTV). By analyzing data from hundreds of millions of TV viewers, Wurl Perform can effectively pinpoint individuals who demonstrate a strong interest in the content being promoted. This innovative tool not only boosts campaign effectiveness but also provides comprehensive metrics on every impression and conversion, enabling streamers to accurately assess their return on ad spending (ROAS). Traditionally, TV networks relied on 15 and 30-second promotional spots to grow their viewership, but these methods lack the ability to target specific audiences or measure outcomes with precision. Wurl Perform revolutionizes this landscape by allowing streamers to utilize machine learning for targeted promotional campaigns and detailed result tracking. As streaming TV continues to expand at an unprecedented rate, Wurl Perform's groundbreaking strategy offers a vital solution for managing this growth and optimizing advertising efforts.
Description
tvScientific is an innovative connected TV advertising platform focused on delivering performance metrics and measurable outcomes akin to digital advertising, allowing brands and marketers to execute, assess, and fine-tune television campaigns with the same level of accuracy previously reserved for search and social media. Utilizing advanced proprietary identity technology and AI-driven optimization, this platform provides advertisers with direct access to high-quality CTV inventory, precise audience targeting, and consolidated campaign dashboards, along with real-time analytics and detailed attribution that links TV ad exposure to concrete results such as sales and conversions, rather than merely counting impressions. Designed with a self-serve interface that resonates with digital marketing professionals, tvScientific empowers users to manage their targeting, inventory, pacing, and key performance indicators across various media channels, enabling them to optimize their campaigns for specific goals while ensuring transparency in tracking effectiveness and impact across all devices. Additionally, this approach not only enhances campaign performance but also fosters a deeper understanding of audience behaviors and preferences, ultimately driving more impactful advertising strategies.
API Access
Has API
No
API Access
Has API
No
Integrations
Adjust
No
Airbridge
No
AppsFlyer
No
Ascend
No
Awin
No
Branch
No
CJ Affiliate
No
DISQO
No
Everflow
No
Google Tag Manager
No
Integrations
Adjust
Yes
Airbridge
Yes
AppsFlyer
Yes
Ascend
Yes
Awin
Yes
Branch
Yes
CJ Affiliate
Yes
DISQO
Yes
Everflow
Yes
Google Tag Manager
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Wurl
Country
United States
Website
www.wurl.com/service/perform/
Vendor Details
Company Name
tvScientific
Country
United States
Website
www.tvscientific.com
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No
Product Features
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No