Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.
Description
In the current rapidly evolving business landscape, it is crucial for your sales team to have immediate access to vital information in order to make important business choices while on the move. By integrating trade promotion management (TPM) with customer relationship management (CRM) systems, organizations can speed up decision-making processes, boost productivity, and improve customer service. mPromo (Mobile Trade Promotion Management) is a solution built on the SAP Mobile Platform that equips field personnel with the necessary tools to efficiently plan, execute, and monitor trade promotion activities. The advantages of mobility enable instant decision-making, facilitating the planning and negotiation of promotional events with clients. Additionally, mPromo allows for what-if analysis, ensures promotion compliance tracking, and provides feedback to management. Furthermore, negotiations between supplier sales teams and retail representatives often rely on outdated or irrelevant information, which can hinder effective decision-making. This highlights the necessity of a real-time data solution like mPromo to enhance promotional strategies and maximize outcomes.
API Access
Has API
No
API Access
Has API
No
Integrations
Datatron
Yes
Denodo
Yes
HPE Consumption Analytics
Yes
IBM Apptio
Yes
PTC FlexPLM
Yes
Ubersmith
Yes
Integrations
Datatron
No
Denodo
No
HPE Consumption Analytics
No
IBM Apptio
No
PTC FlexPLM
No
Ubersmith
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Wipro
Country
United States
Website
www.wipro.com/consumer-packaged-goods/wipro-promax/
Vendor Details
Company Name
Mindtree
Country
United States
Website
www.mindtree.com/insights/resources/mpromo-end-end-trade-promotion-management
Product Features
Trade Promotion Management
Analytics / ROI Tracking
Yes
Approval Workflow
No
Budgeting & Forecasting
Yes
Claims Management
No
Competitor Analysis
Yes
Compliance Management
No
Customer Management
Yes
Discount Management
No
Pricing Optimization
No
Promotion Calendar
No
Settlement Management
No
Trade Agreement Management
No
Product Features
Trade Promotion Management
Analytics / ROI Tracking
No
Approval Workflow
No
Budgeting & Forecasting
No
Claims Management
No
Competitor Analysis
No
Compliance Management
Yes
Customer Management
No
Discount Management
Yes
Pricing Optimization
No
Promotion Calendar
Yes
Settlement Management
No
Trade Agreement Management
No