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support

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Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

Description

XTEL is an advanced AI platform tailored for commercial execution, designed to assist businesses in transforming their data into practical strategies and implementing them effectively. The platform includes various modules, such as ADAM (Augmented Data Management) for data ingestion and normalization, RGM (Revenue Growth Management) which provides insights and strategies from a comprehensive company perspective, MAX AI aimed at optimizing profit and revenue, TPX for managing trade promotions from inception to execution, and REX for retail execution that guarantees effective coordination across different channels, customers, and distribution routes. Engineered for enterprise use, XTEL boasts a modular and scalable architecture with open APIs, adheres to compliance standards like ISO, SOC, and GDPR, and is built on Azure to facilitate both centralized and localized models. Its AI and data science components are specifically designed for the consumer goods sector while allowing for customization, thorough back-testing, and maintaining transparency to foster trust and dependability. Furthermore, XTEL's innovative technology positions it as a vital resource for businesses looking to enhance their operational efficiency and drive growth in a competitive market.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Retail Execution No 
Databricks No 
Datatron Yes 
Deloitte Cascade Suite No 
Denodo Yes 
EY Cloud Data IQ No 
HPE Consumption Analytics Yes 
IBM Apptio Yes 
Infosys Cortex No 
Microsoft 365 No 
Microsoft Azure No 
NTT Global Data Centers No 
PTC FlexPLM Yes 
SAP Cloud Platform No 
Snowflake No 
Ubersmith Yes 

Integrations

Accenture Cloud Retail Execution Yes 
Databricks Yes 
Datatron No 
Deloitte Cascade Suite Yes 
Denodo No 
EY Cloud Data IQ Yes 
HPE Consumption Analytics No 
IBM Apptio No 
Infosys Cortex Yes 
Microsoft 365 Yes 
Microsoft Azure Yes 
NTT Global Data Centers Yes 
PTC FlexPLM No 
SAP Cloud Platform Yes 
Snowflake Yes 
Ubersmith No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Vendor Details

Company Name

XTEL AI

Founded

1991

Country

Italy

Website

xtech.ai/

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management Yes 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

Product Features

Retail Execution

AI / Image Recognition No 
Collaboration Tools No 
Data Collection No 
Inspection No 
Pricing / Placement Optimization No 
Product Education No 
Product Promotion Strategy No 
Retail Site Audit No 
Workforce Management No 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control No 
Price Optimization No 
Recommendation Engine No 
Yield Management No 

Trade Promotion Management

Analytics / ROI Tracking No 
Approval Workflow No 
Budgeting & Forecasting No 
Claims Management No 
Competitor Analysis No 
Compliance Management No 
Customer Management No 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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