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features
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support

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Description

For companies in the Consumer Packaged Goods (CPG) sector, trade spending typically ranks as the second highest cost, following the cost of goods sold. As consumer preferences and retail alliances evolve swiftly, these companies require enhanced capabilities to efficiently manage their trade promotion optimization efforts. The quest to optimize trade spending is complicated by various external elements, including fierce competition in the market, region-specific logistics, and compliance with regulations. Additionally, organizations encounter obstacles stemming from internal issues, such as fragmented data across multiple platforms (including ERP, POS systems, and syndicated data from sources like Nielsen), challenges in extracting insights from analyses conducted before and after promotions, and the common difficulties in fostering collaboration among teams in sales, marketing, finance, and demand planning. To tackle these challenges effectively, Wipro has developed its Promax® suite of solutions, which encompasses trade promotion management, optimization, and execution (TPM, TPO, and TPx), ensuring a comprehensive approach to trade spend management. By leveraging these solutions, CPG companies can navigate the complexities of trade spending with greater efficiency and effectiveness.

Description

Shutdown, Turnaround, and Outage (STO) events hold significant importance in the energy and process sectors, ensuring that assets function efficiently and safely according to their intended design capabilities. The pressures of competition, adherence to regulations, and the rapid pace of technological advancement compel organizations to embrace innovative technologies, often investing millions in the design of strategies, re-engineering business processes, and developing IT systems. Over the years, many organizations have witnessed their STO processes and IT frameworks evolve organically, resulting in a complex array of isolated solutions. This fragmented approach typically lacks integration, which diminishes their ability to facilitate optimization and provide real-time insights. To tackle these challenges, Wipro has developed its STO application, which serves as a comprehensive end-to-end solution for managing STO events of varying complexity. Built as a cloud-native application, it boasts an architecture that ensures top-tier availability, scalability, and performance, ultimately aiming to enhance operational efficiency. With an emphasis on integration and user-friendliness, this application is poised to reshape how businesses approach their STO processes.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Ariba Network No 
Datatron Yes 
Denodo Yes 
HPE Consumption Analytics Yes 
IBM Apptio Yes 
IBM Maximo Application Suite No 
Microsoft Project No 
Oracle Primavera No 
Oracle eAM No 
PTC FlexPLM Yes 
SAP HANA No 
SAP S/4HANA No 
Safran Project No 
Ubersmith Yes 

Integrations

Ariba Network Yes 
Datatron No 
Denodo No 
HPE Consumption Analytics No 
IBM Apptio No 
IBM Maximo Application Suite Yes 
Microsoft Project Yes 
Oracle Primavera Yes 
Oracle eAM Yes 
PTC FlexPLM No 
SAP HANA Yes 
SAP S/4HANA Yes 
Safran Project Yes 
Ubersmith No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Wipro

Country

United States

Website

www.wipro.com/consumer-packaged-goods/wipro-promax/

Vendor Details

Company Name

Wipro

Country

India

Website

www.wipro.com/content/dam/nexus/en/industries/oil-and-gas/solutions/sto-brochure.pdf

Product Features

Trade Promotion Management

Analytics / ROI Tracking Yes 
Approval Workflow No 
Budgeting & Forecasting Yes 
Claims Management No 
Competitor Analysis Yes 
Compliance Management No 
Customer Management Yes 
Discount Management No 
Pricing Optimization No 
Promotion Calendar No 
Settlement Management No 
Trade Agreement Management No 

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