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Description
Direct mail remains a powerful tool for driving new sales and attracting fresh customers, significantly benefiting businesses across various sectors. At Vya, we are equipped to oversee your complete direct mail initiative, starting from conceptualization at the corporate level to delivery in the consumer's mailbox. By integrating our user-friendly MRM systems with established printing capabilities, we provide customizable templates, streamlined approval procedures, efficient project management, and notable savings on print and postage expenses. Our dedicated print and fulfillment specialists are ready to guide you through a range of options, including traditional mailers, Every Door Direct Mail® (EDDM®) campaigns, dimensional mailers, custom kits, and more, ensuring your campaign distinguishes itself in a competitive landscape. Additionally, we combine our extensive printing and direct mail expertise with our marketing resource management technology to deliver a full suite of services. This approach includes the ability for local customization, list purchasing, effective data management, and smooth printing and distribution to enhance your marketing efforts. By leveraging our comprehensive solutions, you can ensure that every aspect of your direct mail campaign is executed flawlessly.
Description
Automate your direct mail efforts as a market leader by utilizing our software to seamlessly incorporate letters, postcards, and more into your multi-channel marketing strategy. Transition from generic mass mailings to highly focused and lucrative campaigns that enhance customer engagement. By integrating direct mail into your comprehensive marketing platform, you can create unified customer journeys. Join the ranks of many of Europe’s largest enterprises that already take advantage of our robust scale, adaptability, and security features. Connect optilyz to your existing Marketing Automation system to streamline the management of all your marketing channels in a single location. With our user-friendly dashboard, easily set up your mailings for effective delivery throughout Europe. Personalize your physical mailings in the same way you do for your digital channels, maximizing the impact of your data. Utilize customer behavior insights to craft bespoke mailings and establish optimal triggers for each scenario, ensuring peak performance and results. By embracing this innovative approach, you can transform the way your business interacts with customers, leading to greater satisfaction and loyalty.
API Access
Has API
No
API Access
Has API
No
Integrations
Apteco Orbit
No
Bloomreach
No
CrossEngage
No
Emarsys
No
Insider One
No
Mapp Marketing Cloud
No
Salesforce
No
Integrations
Apteco Orbit
Yes
Bloomreach
Yes
CrossEngage
Yes
Emarsys
Yes
Insider One
Yes
Mapp Marketing Cloud
Yes
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
$950 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Vya Systems
Founded
1991
Country
United States
Website
www.vyasystems.com
Vendor Details
Company Name
optilyz
Founded
2015
Country
Germany
Website
www.optilyz.com
Product Features
Direct Mail Automation
A/B Testing
No
Analytics/Reporting
Yes
Campaign Management
No
Data Import/Export
No
Delivery Tracking
No
Design Management
Yes
Event Triggered Mailings
No
List Scrubbing
No
Mailing List Purchasing
Yes
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
No
Web to Print
Approval Workflow
No
Customizable Templates
No
Multi-Store
No
Order Management
No
Product Configurator
No
Quotes / Estimates
No
SEO Management
No
Templates
No
Website Management
No
Product Features
Direct Mail Automation
A/B Testing
Yes
Analytics/Reporting
No
Campaign Management
Yes
Data Import/Export
Yes
Delivery Tracking
No
Design Management
No
Event Triggered Mailings
Yes
List Scrubbing
No
Mailing List Purchasing
Yes
Mailing Services Integration
Yes
Pre-made Templates
Yes
Printing Services Integration
Yes
Response Alerts
No
