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support

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Description

Verve Group operates as a worldwide brand performance advertising platform that seamlessly links brands and publishers to audiences in real time. Its innovative in-app data platform offers a secure and transparent solution for both programmatic and managed-service advertising by integrating location-based audiences with premium global and local supply, tailored specifically for brand performance initiatives. Trusted by leading Fortune 500 companies, Verve Group boasts direct partnerships with over 4,000 top-tier publishers and applications around the globe. As a subsidiary of Media and Games Invest (MGI), the company has established an international footprint with a workforce exceeding 200 employees across more than 25 offices in regions such as the Americas, Europe, Asia, and Oceania. By leveraging location intelligence, Verve Group enables businesses to understand consumer behaviors and interests, fostering authentic connections at precisely the right moment. In the realm of advertising, maintaining relevance is crucial, and our advanced data science capabilities empower brands to develop mobile strategies that are not only contextually relevant but also yield tangible outcomes. Ultimately, Verve Group stands at the forefront of enhancing brand engagement and performance in an ever-evolving digital landscape.

Description

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Causal Yes 
DV Publisher Suite Yes 
Freestar Yes 
Intuizi Yes 
PremierCashier Yes 
Sell.Do Yes 
Yext Yes 

Integrations

Acxiom Real Identity No 
Amazon Transparent Ad Marketplace (TAM) No 
Causal No 
DV Publisher Suite No 
Freestar No 
Intuizi No 
PremierCashier No 
Sell.Do No 
Yext No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

Verve Group

Founded

2005

Country

United States

Website

verve.com/solutions/advertisers/index.html

Vendor Details

Company Name

Delta Projects

Founded

2002

Country

Sweden

Website

igamingaudience.com/full-stack-platform/

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives