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Description

Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.

Description

Digital advertisers can now leave the repetitive operational work to Nexoya and concentrate on more important tasks such as strategy, creativity and collaboration with the team. Nexoya connects all of your marketing tools and channels into one place. The performance is optimized using the aggregated data. Monthly performance can be increased by as much as 30% using state-of-the art AI algorithms that determine the optimal allocation for advertising budgets. To reduce operational effort and give you time to focus on strategic and tactical tasks, the allocations between marketing channels can be fully automated.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

App Store No 
BL.INK No 
Criteo No 
Facebook Ads No 
Google Ads No 
Google Analytics No 
Google Display & Video 360 No 
Google Search Console No 
HubSpot CRM No 
Instagram No 
LinkedIn No 
Mailchimp No 
Mailgun No 
Meta Ads No 
Outbrain No 
Pinterest No 
Pipedrive No 
Salesforce No 
Semrush No 
Taboola No 

Integrations

App Store Yes 
BL.INK Yes 
Criteo Yes 
Facebook Ads Yes 
Google Ads Yes 
Google Analytics Yes 
Google Display & Video 360 Yes 
Google Search Console Yes 
HubSpot CRM Yes 
Instagram Yes 
LinkedIn Yes 
Mailchimp Yes 
Mailgun Yes 
Meta Ads Yes 
Outbrain Yes 
Pinterest Yes 
Pipedrive Yes 
Salesforce Yes 
Semrush Yes 
Taboola Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

€ 600 per month
We offer "Starter" and "Premium" packages.
The prices depend on your package, your contract duration and your monthly ad spend.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Veeva

Country

United States

Website

www.veeva.com/products/difa/

Vendor Details

Company Name

Nexoya

Founded

2018

Country

Switzerland

Website

www.nexoya.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

Product Features

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Channel Management

Campaign Management Yes 
Channel Analytics No 
Incentive Management No 
Inventory Control No 
Lead Management No 
Opportunity Management No 
Order Management No 
Partner Management No 
Product Management No 
Reseller Management No 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking No 
Artificial Intelligence Yes 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation No 
Social Marketing No 
Website Visitor Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis No 

Alternatives

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