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ease
features
design
support

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Description

Enhance and refine your digital marketing strategy by maintaining a continuous perspective on direct-to-consumer advertising. Move past conventional metrics, such as clicks and site visits, to truly gauge how digital campaigns influence patient actions. Assess whether your initiatives are effectively reaching the intended demographic and encouraging positive health behaviors. With weekly data updates, you can refine your campaigns more swiftly and efficiently, both across various platforms and within individual publishers. Establish a connection between your digital advertising expenditures and their effect on business outcomes and return on investment. Embracing a contemporary approach to data and analytics allows for the safeguarding of health information privacy. Leverage comprehensive access to your core DIFA marketing data through a direct feed for internal analysis. Discover how both personal and non-personal promotional strategies can synergize to enhance patient outcomes. Additionally, implement direct data integrations from publishers and platforms to further advance your measurement, optimization, and analytical capabilities. By doing so, you create a more robust framework for evaluating the effectiveness of your marketing efforts.

Description

Digital channels are rapidly evolving, increasingly adopting a hybrid model. To create a seamless and integrated banking experience, it is essential that advanced technology underpins omnichannel marketing strategies. One to One Omnia serves as the WinWebServer (WWS) module designed for the organization and refinement of marketing and customer relations campaigns, beginning with a centralized control panel that allows for the customization and diversification of messages and services across all active touchpoints, including self-service channels. The One to One application’s various modules facilitate segmentation, manage a multimedia library, and enable the development of multimedia campaigns that incorporate text, graphics, images, and videos, as well as setting up and publishing campaigns across designated channels. This solution’s practical and user-friendly approach ensures that all phases of a marketing campaign’s development can be monitored and executed efficiently and effectively, leading to better engagement with customers. By leveraging such comprehensive tools, businesses can enhance their marketing efforts and strengthen their customer relationships significantly.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Veeva

Country

United States

Website

www.veeva.com/products/difa/

Vendor Details

Company Name

Auriga

Country

United States

Website

www.aurigaspa.com/en/banking/products-and-solutions/bank-marketing-digital-signage/wws-onetoone-omnia/

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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