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features
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support

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Description

Accurately differentiating between authentic users and potential threats requires the real-time identification of unique devices and the analysis of global historical data. However, device characteristics may evolve over time, which can lead to misidentifying the same device as a different entity. It is essential to gather ample data while ensuring user privacy is upheld, particularly in light of rigorous data protection laws. As new devices and operating systems are frequently introduced, remaining current and flexible is crucial for effective identification. Additionally, linking multiple device profiles to a single user necessitates a robust capability for cross-device tracking to maintain accuracy. There is also the challenge of manipulating user-agent information sent by browsers or applications to replicate legitimate device behavior. Maintaining a distinct device ID can be complicated when it faces tampering, modifications, or hijacking attempts. Moreover, distinguishing each device becomes increasingly difficult in challenging scenarios, such as factory resets, altered device locations, the detection of group control tools, script-based manipulations, and app reinstalls. Continuous innovation in detection techniques will be essential to address these evolving challenges effectively.

Description

WebTrak™ enhances the capabilities of MarketWide™ by monitoring various aspects of website activity, such as visitor counts, pages viewed, geographical locations, device types, operating systems, browsers used, referral sources, and conversion rates. It systematically records website engagement at two distinct levels—by individual visitor and by specific page, allowing for a comprehensive overview of user sessions that may involve multiple pages accessed in sequence. This tool captures engagement data in real-time, integrating it directly into your marketing system, thus effectively merging both online and offline customer information. By doing so, WebTrak™ equips you with valuable insights that can inform more strategic decision-making. Additionally, to comply with GDPR regulations, it differentiates between legitimate visitors and those who remain anonymous, ensuring responsible data handling practices. This dual-level tracking not only enhances understanding of user behavior but also optimizes marketing efforts for better results.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Android Yes 
Apple iOS Yes 
HTML Yes 
MarketWide No 
SugarCRM No 

Integrations

Android No 
Apple iOS No 
HTML No 
MarketWide Yes 
SugarCRM Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

TrustDecision

Founded

2018

Country

Singapore

Website

trustdecision.com/solutions/device-fingerprint

Vendor Details

Company Name

DSI

Country

United States

Website

www.dsimarketingservices.com/webtrak/

Product Features

Product Features

Web Analytics

Campaign Management No 
Conversion Tracking No 
Form Analytics No 
Goal Tracking No 
Keyword Tracking No 
Multiple Site Management No 
Pageview Tracking No 
Referral Source Tracking No 
Site Search Tracking No 
Time on Site Tracking No 
User Interaction Tracking No 

Alternatives

Alternatives

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