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features
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Description

Trufan offers a chance for consumers to opt-in, enabling the generation of ethical and high-quality first-party data. This platform allows for the exportation and re-marketing to important target demographics. You can explore new audiences while segmenting and filtering them based on various industries and interests, utilizing bio keywords, geographic data, hashtag activity, posting times, and additional factors. Gain insights into audience overlap not only among your own brands but also with competitors and others in the market. You have the flexibility to activate audiences in multiple ways and at any time. Furthermore, you can drive valuable actions such as encouraging new platform follows, newsletter sign-ups, and e-commerce transactions. Engaging with your audience becomes seamless, leading to significant and impactful outcomes. This comprehensive data-driven approach ensures that your marketing efforts are both effective and targeted.

Description

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

AT Internet No 
Facebook No 
Google Analytics No 
LinkedIn No 
Splunk APM No 
X (Twitter) No 
YouTube No 

Integrations

AT Internet Yes 
Facebook Yes 
Google Analytics Yes 
LinkedIn Yes 
Splunk APM Yes 
X (Twitter) Yes 
YouTube Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

Contact us for more information on the price.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows Yes 
Mac Yes 
Linux Yes 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Trufan

Founded

2018

Country

Canada

Website

www.trufan.io

Vendor Details

Company Name

smartocto

Founded

2015

Country

Netherlands and Serbia

Website

smartocto.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking Yes 
Data Visualization Yes 
Data-Driven Insights Yes 
Filters / Search No 
Image Recognition No 
Sentiment Analysis Yes 
Social Listening No 
Social Media Analytics Yes 
Trend Tracking No 

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking Yes 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

Media Monitoring

Alerts / Notifications Yes 
Broadcast Media Monitoring Yes 
Content Translation No 
Dashboards / Reporting Yes 
Export Results Yes 
Online News Monitoring Yes 
Podcast Monitoring No 
Print Media Monitoring No 
Social Media Monitoring Yes 

Alternatives

Alternatives