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Description

Trufan offers a chance for consumers to opt-in, enabling the generation of ethical and high-quality first-party data. This platform allows for the exportation and re-marketing to important target demographics. You can explore new audiences while segmenting and filtering them based on various industries and interests, utilizing bio keywords, geographic data, hashtag activity, posting times, and additional factors. Gain insights into audience overlap not only among your own brands but also with competitors and others in the market. You have the flexibility to activate audiences in multiple ways and at any time. Furthermore, you can drive valuable actions such as encouraging new platform follows, newsletter sign-ups, and e-commerce transactions. Engaging with your audience becomes seamless, leading to significant and impactful outcomes. This comprehensive data-driven approach ensures that your marketing efforts are both effective and targeted.

Description

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Facebook Ads No 
Google Ads No 
Google Analytics No 
Google Tag Manager No 
Mailchimp No 
Meta Ads No 

Integrations

Facebook Ads Yes 
Google Ads Yes 
Google Analytics Yes 
Google Tag Manager Yes 
Mailchimp Yes 
Meta Ads Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Trufan

Founded

2018

Country

Canada

Website

www.trufan.io

Vendor Details

Company Name

Velocidi

Founded

2011

Country

New York, NY

Website

www.velocidi.com

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search Yes 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Buyer Intent

B2B Lead Generation No 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Machine Learning

Deep Learning No 
ML Algorithm Library Yes 
Model Training Yes 
Natural Language Processing (NLP) No 
Predictive Modeling Yes 
Statistical / Mathematical Tools No 
Templates No 
Visualization Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting No 
Customer Profiles Yes 
Experience Management No 
Recommendation Engine Yes 
Website Personalization Yes 

Alternatives

Alternatives