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Description
Regardless of your objectives, TrueNorth clearly illustrates the strategy for growth to help you reach them, segmenting it into manageable monthly targets. By integrating your data, you can enhance the accuracy of your projections and monitor your actual progress in comparison to your forecasts. Unlike typical marketing projections, TrueNorth ensures that your anticipated metrics are always front and center, right where you need them for planning your next steps. Generating ideas is a straightforward task; however, what distinguishes successful teams is their ability to prioritize the most promising ideas. TrueNorth simplifies this approach, allowing you to outline your ideas and gain the data insights necessary to showcase the impact of your marketing efforts. This leads to more informed strategic decisions aimed at fulfilling your growth ambitions. The journey to identifying your most impactful ideas starts with asking insightful questions, which TrueNorth facilitates through its Ideation Sessions—quick, asynchronous brainstorming sessions. Ultimately, marketing experiments should be judged solely on their merits, free from biases regarding their sources or origins, ensuring a fair assessment of their effectiveness. By fostering an environment that encourages merit-based evaluation, TrueNorth empowers teams to innovate and succeed.
Description
Zoho Marketing Automation helps businesses manage and automate their entire marketing journeys from lead generation to revenue. It unifies data, supports multichannel engagement across email, SMS, WhatsApp, social media, and webpages, and simplifies campaign creation with a drag-and-drop builder.
API Access
Has API
No
API Access
Has API
No
Integrations
Google Analytics
Yes
Bird
No
Clickatell
No
Facebook Ads
Yes
Google Ads
Yes
MessageMedia
No
Microsoft 365
No
Microsoft Advertising
Yes
SMS-Magic
No
Salesforce
No
Integrations
Google Analytics
Yes
Bird
Yes
Clickatell
Yes
Facebook Ads
No
Google Ads
No
MessageMedia
Yes
Microsoft 365
Yes
Microsoft Advertising
No
SMS-Magic
Yes
Salesforce
Yes
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Pricing Details
$19 per month
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD, Premium Plan is priced at 29 USD, and Enterprise Plan is priced at 59 USD for 1000 contacts per month.
If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
If billed annually, Standard Plan starts at 14 USD, Premium Plan at 22 USD, and Enterprise Plan at 44 USD for 1000 contacts per month.
Free Trial
Yes
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Venture Harbour Ltd.
Founded
2012
Country
United Kingdom
Website
truenorth.io
Vendor Details
Company Name
Zoho
Founded
1996
Country
India
Website
www.zoho.com/marketingautomation/
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No
Marketing Planning
Budgeting & Forecasting
No
Collaboration
No
Flowchart
No
Goal Setting / Tracking
No
Marketing Calendar
No
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
No
MRM
Activity Planning
No
Analytics / ROI Tracking
No
Approval Workflow
No
Brand Management
No
Budgeting & Forecasting
No
Content Management
No
Digital Asset Management
No
Expense Management
No
Marketing Calendar
No
Strategic Planning
No
Product Features
Customer Journey Mapping Tools
Action Management
Yes
Attribution Modeling
Yes
Behavioral Analytics
Yes
Collaboration
Yes
Customer Profiles
Yes
Data Import / Export
Yes
Predictive Analytics
No
Surveys & Feedback
Yes
Templates
Yes
eCommerce Marketing
AB Testing
No
Abandoned Cart Email
Yes
Analytics / ROI Tracking
Yes
Customer Data Profiles
Yes
Dynamic Content
Yes
Email Marketing
Yes
Email Personalization
Yes
Facebook Ads
No
Google Ads
No
Product Recommendations
No
Push Notifications
No
Retargeting
No
SMS Marketing
Yes
Search Marketing
No
Segmentation
Yes
Signup Forms & Popups
No
Social Marketing
Yes
Triggered Emails
Yes
Website Visitor Tracking
Yes
Email Marketing
A/B Testing
Yes
Artificial Intelligence
No
Auto-Responders
Yes
CAN SPAM Compliance
Yes
Customer Surveys
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Event Triggered Email
Yes
Image Library
Yes
Landing Pages/Web Forms
Yes
Mailing List Management
Yes
Mobile Optimized Emails
Yes
Reporting/Analytics
Yes
Subscriber Management
Yes
Template Management
Yes
WYSIWYG Email Editor
Yes
Lead Capture
Business Card / Badge Scanning
Yes
Dashboard
Yes
Data Extraction
Yes
Lead Distribution
No
Lead Notifications
Yes
Lead Nurturing
Yes
Lead Qualification
Yes
Lead Scoring
Yes
Online Forms
Yes
Lead Generation
Contact Discovery
No
Contact Import/Export
Yes
Lead Capture
Yes
Lead Database Integration
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
No
Visitor Identification
Yes
Lead Management
Activity Tracking
Yes
Campaign Management
Yes
Lead Capture
Yes
Lead Distribution
No
Lead Nurturing
Yes
Lead Scoring
Yes
Lead Segmentation
Yes
Pipeline Management
No
Prospecting Tools
No
Source Tracking
Yes
Marketing Analytics
A/B Testing
Yes
Campaign Management
Yes
Channel Attribution
Yes
Customer Journey Mapping
Yes
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
No
ROI Tracking
Yes
Social Media Metrics
Yes
Website Analytics
Yes
Marketing Automation
A/B Testing
Yes
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes
Marketing Planning
Budgeting & Forecasting
Yes
Collaboration
Yes
Flowchart
No
Goal Setting / Tracking
Yes
Marketing Calendar
Yes
Media Planning
No
Predictive Analytics
No
Presentation Tools
No
Project Tracking
No
Spend Management
Yes
Personalization
A/B Testing
Yes
Abandoned Cart Saver
Yes
Account Based Marketing
No
Behavioral Targeting
Yes
Campaign Segmentation
Yes
Content Analytics
Yes
Contextual Targeting
Yes
Customer Profiles
Yes
Experience Management
Yes
Recommendation Engine
No
Website Personalization
Yes
Web Analytics
Campaign Management
Yes
Conversion Tracking
Yes
Form Analytics
Yes
Goal Tracking
Yes
Keyword Tracking
No
Multiple Site Management
Yes
Pageview Tracking
Yes
Referral Source Tracking
Yes
Site Search Tracking
No
Time on Site Tracking
Yes
User Interaction Tracking
Yes
