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features
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support

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Description

TrueROAS is a sophisticated ad tracking and attribution solution powered by AI, specifically designed for ecommerce businesses, enabling merchants to effectively pinpoint and allocate sales to the appropriate advertising channels such as Meta, Google, and TikTok, thereby revealing the true sources of their revenue and enhancing ad expenditure, even amidst the challenges of a cookie-less environment. This tool offers seamless integration with platforms like Shopify and WooCommerce, and also accommodates custom integrations, delivering real-time data and a consolidated dashboard that showcases key performance indicators, lifetime value analysis, creative insights, and return on investment, empowering advertisers to recognize successful campaigns, minimize unnecessary expenses, and base their decisions on precise attribution rather than speculation. By employing cutting-edge AI and machine learning techniques, it accurately connects conversions to individual advertisements, feeds enriched conversion information back to the platforms, and provides rapid insights that drive improved return on ad spend while decreasing the cost per acquisition, all while ensuring compliance with GDPR regulations and prioritizing user privacy. Furthermore, its user-friendly interface ensures that even those without extensive technical knowledge can leverage its capabilities to refine their advertising strategies effectively.

Description

Gain a comprehensive understanding of your data to enhance your entire marketing funnel effectively. It’s crucial to avoid making ad spend decisions without proper insights. Focus your investment on campaigns that demonstrate a high return on ad spend (ROAS) and can be substantiated with evidence. Ensure you have clear visibility into top-of-funnel (TOF) and middle-of-funnel (MOF) clicks that contribute to final sales conversions. Utilize real-time conversion data that correlates with your ad expenditures. Determine where to allocate resources to attract cold traffic, particularly when ad platforms fail to provide accurate measurements. Analyze which cold traffic sources, campaigns, audiences, and advertisements yield future customer lifetime value at a sustainable ROAS. Maintain real-time access to customer relationship management (CRM) and sales conversions, along with same-day ROAS insights. Investigate whether Facebook videos and bottom-of-funnel (BOF) ads influence your sales, even in the absence of direct clicks. Establish confidence in the impact of views and gain clarity into the bottom-of-funnel interactions. Identify the crucial clicks that precede the last click, allowing for continued investment in essential feeder campaigns that lead to the ultimate conversion. Wicked Reports offers in-depth analysis of your CRM and shopping cart conversions to accurately assess cold traffic conversion timelines and enhance your marketing strategy. This comprehensive approach will empower your decision-making process and drive more effective advertising outcomes.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Facebook Ads Yes 
Google Ads Yes 
Meta Ads Yes 
PayPal Yes 
Shopify Yes 
WooCommerce Yes 
AWeber No 
Bïrch No 
ClickBank No 
ClickFunnels No 
Google Drive Yes 
HubSpot Content Hub No 
Instagram Ads Yes 
Pinterest No 
Recharge No 
Snapchat No 
Sticky.io No 
Stripe No 
ThriveCart No 
YouTube Ads Yes 

Integrations

Facebook Ads Yes 
Google Ads Yes 
Meta Ads Yes 
PayPal Yes 
Shopify Yes 
WooCommerce Yes 
AWeber Yes 
Bïrch Yes 
ClickBank Yes 
ClickFunnels Yes 
Google Drive No 
HubSpot Content Hub Yes 
Instagram Ads No 
Pinterest Yes 
Recharge Yes 
Snapchat Yes 
Sticky.io Yes 
Stripe Yes 
ThriveCart Yes 
YouTube Ads No 

Pricing Details

Free
Free Trial Yes 
Free Version No 

Pricing Details

$250 one-time payment
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

TrueROAS

Founded

2020

Country

Sweden

Website

www.trueroas.com

Vendor Details

Company Name

Wicked Reports

Country

United States

Website

www.wickedreports.com

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

Product Features

Marketing Attribution

Attribution Modeling No 
Audience Segmentation No 
Conversion Tracking No 
Cross-Channel Attribution No 
Customer Journey Mapping No 
Multi-Touch Attribution No 
Predictive Analytics No 
ROI Tracking No 

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