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features
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Description

TraxSales is a sophisticated system for retail traffic intelligence and sales accountability, specifically engineered to assist businesses in precisely measuring customer interactions and enhancing performance without the need for increased foot traffic. By utilizing a camera-based people counting mechanism alongside sophisticated reporting tools, it captures time-stamped images of every individual who enters a store, thus establishing a reliable record of each potential sales opportunity. The system empowers managers to analyze and refine the collected data by filtering out entries that do not represent customers, such as staff members or delivery personnel, which leads to accuracy in traffic counts that surpasses those of conventional estimation methods. Furthermore, it seamlessly integrates this validated traffic data within a robust analytics framework, allowing businesses to monitor essential metrics like conversion rates, revenue per guest, staffing effectiveness, and trends in long-term performance. The platform also generates comprehensive reports detailing traffic patterns on an hourly, daily, and historical basis, thus equipping companies with the insights needed to optimize their staffing strategies effectively. By leveraging these insights, businesses can make informed decisions that enhance their overall operational efficiency.

Description

WingArc Retail Analytics offers invaluable insights into customer behavior, helps in cost reduction, and aids in evaluating marketing effectiveness. By utilizing your current security camera setup, you can monitor foot traffic and create heat maps that illustrate customer engagement throughout the store. When combined with Point of Sale data, this system allows you to determine metrics such as capture rates, conversion rates, and average transaction values. Additionally, you can construct employee schedules based on precise traffic forecasts, enabling efficient use of resources and maximizing sales opportunities. With interactive dashboards and automated reporting features, you can gain a clear understanding of your store's performance. This all-encompassing retail analytics solution equips brick-and-mortar shops with powerful tools to analyze in-store customer interactions, providing a competitive edge similar to what online businesses enjoy. Now, for the first time, you can gain insights into both your current and prospective customers through data analysis that rivals that of online platforms. By tapping into your existing security camera network, you can effectively monitor customer activity in all directions, offering a comprehensive view of both passing foot traffic and those who enter the store.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

TraxSales

Founded

1996

Country

United States

Website

visualproof.traxsales.com

Vendor Details

Company Name

WingArc

Founded

1986

Country

Australia

Website

wingarc.com.au/industry/retail-analytics/

Product Features

Computer Vision

Blob Detection & Analysis No 
Building Tools No 
Image Processing No 
Multiple Image Type Support No 
Reporting / Analytics Integration No 
Smart Camera Integration No 

People Counting

API No 
Anonymous Counting No 
Benchmarking No 
Car Counting No 
Conversion Tracking No 
Data Export No 
Events Statistics No 
Heatmaps No 
Mood/Age/Gender Recognition No 
Motion Detection No 
Reporting / Analytics No 
Retail Counting No 
Staff Exclusion No 
WiFi Tracking No 
Zone / Area Monitoring No 

Alternatives

Alternatives

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