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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Description

Harness the capabilities of AI to automatically discern your most impactful content while discovering economical audiences through various paid channels. By prompting users to take desired actions, you can pinpoint which content drives your intended results, with automatic reporting on top-performing pieces categorized by outcome. Moreover, uncover budget-friendly audiences for your material across paid platforms by leveraging predictions and optimizing for diverse factors, including creative elements, audience interests, demographics, devices, and channels. Eliminate the uncertainty of targeting strategies for each advertising medium; instead, allow our AI to analyze your content comprehensively, offering tailored audience recommendations that align with proven performance metrics for similar materials. Once you've selected your preferred outcome, our AI will not only predict but also test and fine-tune each content piece against an array of variables, ensuring you achieve the most cost-effective outcomes possible—transforming your advertising strategy into a data-driven powerhouse. This innovative approach not only enhances your targeting precision but also maximizes the return on your marketing investment.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Databricks Yes 
Eyeota Yes 
Proximic by Comscore Yes 

Integrations

Databricks No 
Eyeota No 
Proximic by Comscore No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

TransUnion

Founded

1968

Country

United States

Website

www.transunion.com/solution/truaudience

Vendor Details

Company Name

inPowered

Founded

2014

Country

United States

Website

inpowered.ai/about/

Product Features

Audience Intelligence

AI / Machine Learning No 
Audience Segmentation No 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search No 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Customer Data Platforms (CDP)

Behavioral Analytics No 
Campaign Management No 
Customer Profiles No 
Customer Segmentation No 
Data Integration No 
Data Matching No 
GDPR Compliance No 
Personalization No 
Predictive Modeling No 

Customer Journey Mapping Tools

Action Management No 
Attribution Modeling No 
Behavioral Analytics No 
Collaboration No 
Customer Profiles No 
Data Import / Export No 
Predictive Analytics No 
Surveys & Feedback No 
Templates No 

Tag Management

Custom Tags No 
Error Checking No 
Event Tracking No 
Policy Management No 
Roles / Permissions No 
Rules-Driven Tag Execution No 
Synchronous / Asynchronous Tags No 
Tag Library No 
Tag Variable Mapping No 
Version Control No 

Product Features

Content Marketing

Audience Targeting No 
Brand Management No 
Campaign Management No 
Categorization / Grouping No 
Conversion Tracking No 
Distribution Management No 
Editorial Calendar No 
Multi-Channel Publishing No 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

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