Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
Description
Zylotech provides trusted customer intelligence to B2B enterprises. The platform and its suite of products offer operations-focused teams consistent data governance, a customer database platform (CDP), ABM capability, and AI-driven, predictive analytics all in one platform. Zylotech helps global leaders such as Palo Alto Networks, Google, and Cisco to build and maintain contact and account foundations that provide insights for real-time actions that increase revenue results.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Adobe Marketo Engage
No
Campaign Monitor
No
Databricks
Yes
Eloqua
No
Eyeota
Yes
Google Analytics
No
Mailchimp
No
Mixpanel
No
Proximic by Comscore
Yes
Salesforce
No
Integrations
Adobe Marketo Engage
Yes
Campaign Monitor
Yes
Databricks
No
Eloqua
Yes
Eyeota
No
Google Analytics
Yes
Mailchimp
Yes
Mixpanel
Yes
Proximic by Comscore
No
Salesforce
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
TransUnion
Founded
1968
Country
United States
Website
www.transunion.com/solution/truaudience
Vendor Details
Company Name
Zylotech
Founded
2014
Country
United States
Website
zylotech.com
Product Features
Audience Intelligence
AI / Machine Learning
No
Audience Segmentation
No
Competitive Intelligence
No
Content Tracking
No
Data Visualization
No
Data-Driven Insights
No
Filters / Search
No
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Customer Data Platforms (CDP)
Behavioral Analytics
No
Campaign Management
No
Customer Profiles
No
Customer Segmentation
No
Data Integration
No
Data Matching
No
GDPR Compliance
No
Personalization
No
Predictive Modeling
No
Customer Journey Mapping Tools
Action Management
No
Attribution Modeling
No
Behavioral Analytics
No
Collaboration
No
Customer Profiles
No
Data Import / Export
No
Predictive Analytics
No
Surveys & Feedback
No
Templates
No
Tag Management
Custom Tags
No
Error Checking
No
Event Tracking
No
Policy Management
No
Roles / Permissions
No
Rules-Driven Tag Execution
No
Synchronous / Asynchronous Tags
No
Tag Library
No
Tag Variable Mapping
No
Version Control
No
Product Features
Predictive Analytics
AI / Machine Learning
Yes
Benchmarking
No
Data Blending
No
Data Mining
Yes
Demand Forecasting
No
For Education
No
For Healthcare
No
Modeling & Simulation
No
Sentiment Analysis
No