Average Ratings 2 Ratings

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Average Ratings 0 Ratings

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Description

TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return? Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales. All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue. Trusted by over 150 European advertisers, including major retail and e-commerce brands.

Description

Many establishments invest in advertising on a monthly basis, often without understanding which channels yield positive returns. They may track foot traffic but fail to analyze the spending habits of those customers. Tasteck was created by industry insiders rather than a conventional software firm. After 16 years of managing venues, we have exited that space, having successfully increased our revenue from 200 million to 1.2 billion yen annually. This remarkable growth stemmed not from aggressive sales tactics but from meticulously monitoring the financial contributions of each advertising channel and eliminating those that failed to deliver value. Tasteck encapsulates this successful strategy into a comprehensive product. At its heart lies a robust analysis of customers and channels, focusing on the lifetime value associated with each acquisition source, as well as patterns of repeat business and customer attrition. By tagging each booking to the corresponding channel, Tasteck enables users to identify the optimal monthly budget that each channel can sustain, ensuring more effective advertising investments. This approach not only maximizes profitability but also provides valuable insights for ongoing marketing strategies.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

Criteo Yes 
Daisycon Yes 
Eulerian Yes 
Facebook Yes 
Google Ad Manager Yes 
Google Ads Yes 
Google Analytics Yes 
Instagram Yes 
LinkedIn Yes 
MixCommander Yes 
RTB House Yes 
Rakuten LinkShare Yes 
SaleCycle Yes 
Salesforce Yes 
Slack Yes 
Telegram Yes 
TikTok Yes 
Tradedoubler Yes 
Tripadvisor Yes 
YouTube Yes 

Integrations

Criteo No 
Daisycon No 
Eulerian No 
Facebook No 
Google Ad Manager No 
Google Ads No 
Google Analytics No 
Instagram No 
LinkedIn No 
MixCommander No 
RTB House No 
Rakuten LinkShare No 
SaleCycle No 
Salesforce No 
Slack No 
Telegram No 
TikTok No 
Tradedoubler No 
Tripadvisor No 
YouTube No 

Pricing Details

1500€/month
Basic
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App Yes 
iPad App Yes 
Android App Yes 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

TrackAd

Founded

2015

Country

France

Website

www.trackad.ai/

Vendor Details

Company Name

EST FORT Inc.

Country

Japan

Website

tasteck.tech/en

Product Features

Campaign Management

Channel Management Yes 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management Yes 
Multi-Campaign Yes 

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics No 
ROI Tracking Yes 
Social Media Metrics Yes 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking No 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics No 
ROI Tracking Yes 

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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