Compare TheOptimizer.io vs. TrakAff

Phonexa is an enterprise-grade marketing automation platform that unifies lead management, call tracking, pay-per-call campaigns, email, SMS, accounting, compliance, and more. Designed for performance marketers and enterprise brands, Phonexa streamlines how businesses capture, manage, validate, and distribute leads and calls at scale. At the core of Phonexa’s ecosystem are LMS Sync for intelligent lead management and lead distribution and Call Logic for advanced call tracking, routing, and pay-per-call campaigns. Each solution is enhanced by automation, real-time analytics, and data-driven decision-making, ensuring every lead and call delivers measurable impact and higher ROI. Serving industries like finance, insurance, and home services, Phonexa empowers brands and performance marketers with complete visibility, fraud protection, and compliance management at scale. Its intelligent lead distribution and AI-driven Call Agents enable marketers to convert more qualified leads and achieve measurable business growth.

Semrush, a SaaS platform for online visibility management and marketing content, ensures that businesses get measurable results through online marketing. Our software helps businesses of all sizes to optimize their visibility on key channels and create engaging user-generated content. Our data helps users discover great growth opportunities. Workflow and tracking solutions allow them to run experiments continuously, and measure results more accurately. Discover the marketing strategies and tactics of your competitors. Analyze the traffic on any website. Unveil competitor promotion strategies. Get ideas to increase your market share. Discover keyword & backlink gap. Find out how to reach more customers for less money. Find the best keywords to use in every PPC campaign. Monitor the landing pages and ad copy of your competitors. Optimize your advertising spend (at the local level). Analyze Google Shopping campaigns.

Referral Factory is the fastest way to launch your referral program or your affiliate program. With our no-code referral program software, you can: 👉 Build your customer referral program in seconds using our AI-powered referral program generator. 👉 Create a fully branded, high-converting affiliate program in just a few clicks 👉 Access our affiliate network of 100 000+ verified affiliates ready to promote your business, at no extra cost. 👉 Integrate with over 3000 apps, including HubSpot, Salesforce, Stripe, Pipedrive, Intercom, Zoho, Zapier, Make and more. 👉 Use webhooks or our API to build a referral program that integrates with your custom-built solutions so you can use the unique workflows you already have. 👉 Promote your program via no-code widgets, pop-ups, QR codes, and automated email campaigns. 👉 Access to 200+ referral rewards and incentives. Vouchers, digital cash cards, PayPal payouts, or donations. Plus, you can issue your own custom rewards through Zapier, Make or a webhook. 👉 View advanced referral analytics to track the ROI of your referral program in real time. Referral Factory is fully GDPR compliant and is SOC 2 and ISO 27001 compliant giving you Enterprise level security on all plans. You also have the option to host your own data for an additional charge. Our referral software is fast, secure, and easy to use. Plans range from $95 to $1 000+ per month, catering to businesses of all sizes. All plans include 24/7 support to help you build, promote, and integrate your referral program with dedicated support on Pro and Enterprise plans. 🏆 Voted the #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Join over 100k businesses that have already optimized their paid ads by signing up for our award-winning platform Reduce the time it takes you to manage and optimize your Google, Microsoft Advertising, or Facebook Ads campaigns down to minutes per day. Adzooma's AI- and machine learning-based PPC platform provides stress-free campaign management, state-of the art 24/7 optimization, and advanced automation all in a simple interface. You can scan for 50+ improvement opportunities, many of which are easy to take action on a single click. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

BetterWorld is a modern fundraising platform designed to help nonprofits, schools, and businesses raise more. Trusted by over 100,000 organizations, BetterWorld provides tools that simplify fundraising, enhance campaign success, and accommodate any budget — starting at free. Campaigns can be set up in less than five minutes, allowing users to focus on raising funds instead of managing logistics. With smart automation and a user-friendly design, BetterWorld helps nonprofits save 30–40 hours per campaign while increasing donations by over 30%. By creating a seamless and hassle-free experience for donors, BetterWorld empowers organizations to run more effective campaigns and achieve their fundraising goals.

Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.

CallHub is a digital organizing platform built for political campaigns, nonprofits, advocacy groups, unions, and businesses to scale their outreach through calling, texting, email, and workflow automation. The platform includes Predictive, Power, and Auto Dialers for efficient and personalized calling. Its AI-powered Smart Insights analyze call sentiment, while Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance ensure higher connection and answer rates. CallHub’s texting tools, Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join support SMS/MMS, URL tracking, and automated replies. Workflow automation enables coordinated multi-channel campaigns, and the mobile app empowers volunteers to participate from anywhere. With native integrations for NationBuilder, NGP VAN, Salesforce, and Blackbaud, CallHub ensures seamless data sync across CRMs. The platform is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by over 200,000 campaigns worldwide, CallHub has powered 1 billion calls and 750 million texts, helping organizations connect, mobilize, and win.

DirectMail2.0 maximizes omnichannel performance by integrating the latest mailing technology with real-time reporting and digital components to lift response by 25-50%. Our omnichannel ecosystem currently includes 15 features, all managed from a single dashboard that reports real-time campaign results, both offline and online.