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features
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support

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Description

Experience unparalleled engagement and return on investment across your paid, social, and owned media channels. Your brand is showcased consistently as a header and wallpaper within sponsored content that resonates with your audience. This approach helps you keep your audience engaged for ten times longer than other content formats, including video! You can create captivating content without the heavy production costs typically associated with formats like video. The conversational nature of messaging makes it familiar and accessible to all age groups. Publishers can provide sponsors with a more impactful and immersive advertising experience embedded directly within the content. Influencers simply receive an invite link, click it, and start engaging through text without needing to download any apps or register! Your audience can follow along and share their thoughts directly within the Instagram app, maintaining their experience without interruption. Leverage this extraordinarily engaging format to funnel traffic back to your websites, blogs, and apps effectively, enhancing your overall digital presence. This innovative approach not only keeps your audience engaged but also strengthens brand loyalty over time.

Description

The Taurus stands out as the inaugural compliance platform crafted with the specific intent of adhering to EU Regulation 2024/900, which pertains to the Transparency of Political Advertising Regulation. Under this regulation, every political advertisement disseminated within the EU is mandated to include a structured transparency notice that details the sponsor, payment information, targeting criteria, and a permanent URL accompanied by a QR code. The Taurus streamlines this process significantly; it features a user-friendly guided wizard that assists sponsors in completing all necessary fields in roughly 10 minutes. Additionally, publishers benefit from a comprehensive dashboard that enables them to manage sponsor invitations, ensure compliance prior to the publication of ads, and generate timestamped audit trails. Among its essential features are the wizard-based notice creation, permanent URLs hosted on ttad.eu, printable QR codes, a 7-year document retention policy, an Art. 15 complaint mechanism, compliance links connecting sponsors and publishers, as well as support for multiple languages, including English and German. A free Verified tier is offered, alongside paid plans for the Ensured Sponsor at EUR 4.90 per month and the Ensured Publisher at EUR 19.90 per month, both of which come with a 14-day free trial. Developed in Munich by Expanse UG, The Taurus aims to simplify compliance in political advertising while promoting transparency and accountability in the political landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

EUR 4.90/month
Free Trial Yes 
Free Version Yes 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs No 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Tawkers

Founded

2011

Country

United States

Website

www.tawkers.com

Vendor Details

Company Name

Expanse

Founded

2017

Country

Germany

Website

thetaurus.com/en

Product Features

Influencer Marketing

CRM No 
Campaign Management Yes 
Faceted Search / Filtering No 
Influencer Discovery Yes 
Payment Tracking No 
ROI Tracking No 
Social Media Monitoring No 

Product Features

Compliance

Archiving & Retention No 
Artificial Intelligence (AI) No 
Audit Management No 
Compliance Tracking No 
Controls Testing No 
Environmental Compliance No 
FDA Compliance No 
HIPAA Compliance No 
ISO Compliance No 
Incident Management No 
OSHA Compliance No 
Risk Management No 
Sarbanes-Oxley Compliance No 
Surveys & Feedback No 
Version Control No 
Workflow / Process Automation No 

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