Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.
Description
Thunder Experience Cloud, the pioneering open and people-centric ad server, empowers brands to maintain optimal consistency, relevance, and frequency in their advertising efforts across various devices. Our superior campaign management toolkit provides brands with comprehensive oversight, covering everything from creative development to strategy, ad serving, and analytics. Thunder effectively addresses poor customer ad experiences by emphasizing consistency, relevance, and frequency in its approach. We ensure a positive advertising experience through our foundational elements of People-Based advertising, which include Identity, Creative, Personalization, and Measurement. By utilizing a cross-device identity graph, a creative management platform (CMP) for programmatic production, a Dynamic Creative Optimization (DCO) tool for tailored creative strategies, and robust experience measurement to monitor ad delivery and overall performance, we offer seamless enterprise-level ad serving all within the unified framework of the Thunder Experience Cloud. This all-in-one platform not only streamlines the advertising process but also enhances the effectiveness of brand campaigns on multiple levels.
API Access
Has API
No
API Access
Has API
No
Integrations
Centro Basis
Yes
DV Publisher Suite
Yes
Flashtalking
Yes
FreeWheel Beeswax
Yes
Innovid
Yes
MSIGHTS
Yes
Noko
Yes
OpenX
Yes
Resonate
Yes
Sizmek Ad Suite
Yes
Integrations
Centro Basis
No
DV Publisher Suite
No
Flashtalking
No
FreeWheel Beeswax
No
Innovid
No
MSIGHTS
No
Noko
No
OpenX
No
Resonate
No
Sizmek Ad Suite
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Tapad
Founded
2010
Country
United States
Website
www.tapad.com
Vendor Details
Company Name
Thunder Industries
Founded
2008
Country
United States
Website
www.makethunder.com
Product Features
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No
Advertising Agency
Campaign Management
No
Collaboration
Yes
Document Management
No
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Creative Management
Billing & Invoicing
No
Client Management
No
Collaboration
Yes
File Sharing
No
Project Management
No
Task Management
No
Time Tracking
No
Personalization
A/B Testing
No
Abandoned Cart Saver
No
Account Based Marketing
No
Behavioral Targeting
No
Campaign Segmentation
No
Content Analytics
No
Contextual Targeting
No
Customer Profiles
No
Experience Management
No
Recommendation Engine
No
Website Personalization
No