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Description

We simplify the process for advertisers to reach unique audiences within the most widely used mobile games and applications. Our solutions for mobile advertising, market research, and app monetization not only promote growth but also provide incentives for mobile users. Advertisers can set specific targets for in-app interactions, paying only when users reach predetermined milestones such as completing a game tutorial or finishing a level. A key component of mobile monetization, rewarded video allows publishers to captivate users with video advertisements at strategic moments during gameplay, rewarding them with virtual currency that enhances their gaming experience. Interstitial videos occupy the entire screen during natural transitions in apps or games, featuring a timer and optional skip button for user convenience. Additionally, an offerwall serves as a centralized location within the app for various rewarded advertising opportunities, allowing users to select offers in exchange for virtual currency. This versatile format can be customized to fit any application that utilizes a virtual economy, thereby enhancing user engagement and satisfaction. Ultimately, these advertising strategies foster a more interactive experience for users while providing valuable insights and revenue opportunities for developers.

Description

Taptica operates as a global mobile advertising platform that is publicly traded and designed to assist leading brands in connecting with their most valuable users through an extensive variety of traffic sources. By utilizing proprietary technology and harnessing the power of big data along with advanced machine learning, Taptica facilitates effective media targeting on a large scale. The platform offers a cohesive environment where brands can engage more meaningfully with mobile audiences, ensuring that they reach relevant groups with precision. Our services include advanced targeting options and tools for reengagement throughout the mobile landscape. Additionally, we provide a cutting-edge programmatic platform, Tremor Video, which emphasizes storytelling through video content. Taptica is dedicated to maximizing revenue opportunities for publishers across all digital platforms by employing a robust tech stack that includes dynamic supply segmentation and quality assurance algorithms. Through these innovations, we ensure that our clients can effectively attract and retain their target audiences at scale.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Kochava Yes 
Easy Monetization Yes 
Intuizi Yes 
NextDNS Yes 
Singular Yes 

Integrations

Kochava Yes 
Easy Monetization No 
Intuizi No 
NextDNS No 
Singular No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Tapjoy

Founded

2007

Country

United States

Website

www.tapjoy.com

Vendor Details

Company Name

Taptica

Founded

2011

Country

United States

Website

www.taptica.com

Product Features

App Monetization

Banner Ads Yes 
Data Monetization Yes 
Dynamic Product Ads Yes 
Native Ads Yes 
Playable Ads Yes 
Rich Media Ads Yes 
Sponsorships Yes 
Subscriptions Yes 
Video Ads Yes 

Product Features

Social Media Advertising

Ad Buying No 
Ad Creation No 
Bulk Advertising No 
Campaign Management No 
Collaboration Tools No 
Comment / Reply Moderation No 
Digital Asset Management No 
Reporting / Analytics No 
Retargeting No 
Roles / Permissions No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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