Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Tap Native is a specialized platform for native advertising and content discovery that prioritizes health, seamlessly embedding advertising units within the editorial content of numerous top-tier health, medical, and wellness websites frequented by both consumers and healthcare professionals. By leveraging proprietary targeting strategies like Drug & Condition Match Targeting® and NPI-based audience selection, it empowers healthcare marketers to connect with health-focused consumers and verified professionals, ultimately boosting engagement, conversion rates, and overall campaign success. The platform not only facilitates in-content placements and geo-targeting but also provides real-time analytics and optimization features via its user-friendly dashboard, enabling users to monitor metrics such as impressions, clicks, conversions, and audience interactions effectively. Additionally, Tap Native allows for retargeting of website visitors, which aids in reinforcing messaging and enhancing return on investment, making it a comprehensive tool for health-focused marketing strategies.
Description
ZypTV serves as a programmatic platform designed specifically for media buyers, facilitating the connection between streaming TV advertisers and their local audiences across various screens. This platform supports both local and national brands that play vital roles in our daily lives, enriching the communities and neighborhoods we inhabit. Through ad-supported local news and entertainment content, ZypTV enables users to engage with the businesses that are integral to their communities. By integrating the capabilities of a demand-side platform, ZypTV enhances the reach and effectiveness of traditional local media, allowing local businesses to effectively connect with their customer base. The evolution of streaming TV has significantly transformed consumer behavior, empowering local broadcast media with the advantages of digital advertising. However, executing local programmatic streaming TV presents unique challenges due to the enormous scale and automation needed to manage thousands of small, geo-targeted campaigns simultaneously, showcasing the complexity and innovation required in this space. This dynamic environment underscores the importance of adapting to new technologies to meet the needs of both advertisers and consumers.
API Access
Has API
No
API Access
Has API
No
Integrations
Getty Images
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Tap Native
Founded
2017
Country
United States
Website
tapnative.com
Vendor Details
Company Name
ZypMedia
Country
United States
Website
www.zypmedia.com
Product Features
Product Features
Ad Server
A/B Testing
No
Ad Inventory Management
No
Ad Optimization
No
Banner Management
No
Conversion Tracking
No
Mobile Ad Serving
No
Native Ad Serving
No
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
No
Video Ad Serving
No