Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.
Description
The e-X Advertising Intelligence Platform integrates one of the largest digital media presences globally with its own audience insights and technology, aimed at enhancing the effectiveness of digital advertising campaigns. It is specifically crafted to fulfill and surpass the expectations of modern advertisers. Covering all aspects from creative design and ad placement to performance evaluation, it allows us to offer: high-performing creative formats that maintain uniform functionality across various media and devices, precise targeting to reach pertinent audiences on a large scale, ad distribution on multiple screens in premium settings, and standardized metrics applicable to all ad types. Our contextualization engine stands out in the industry, operating at the page level to grasp the interests and intentions tied to each visit on our network. By leveraging unique, interest-driven audience data, we empower advertisers to identify and connect with the right audiences, facilitating the modeling, targeting, and optimization of their online campaigns effectively. Ultimately, our platform not only enhances ad performance but also fosters deeper engagement between brands and their target consumers.
API Access
Has API
No
API Access
Has API
No
Integrations
DV Publisher Suite
No
Facebook
Yes
Google Cloud Platform
Yes
Instagram
Yes
LiveRamp
No
Oracle Cloud Infrastructure
No
Pinterest
Yes
PubMatic
No
Salesforce
No
Snapchat
Yes
Integrations
DV Publisher Suite
Yes
Facebook
No
Google Cloud Platform
No
Instagram
No
LiveRamp
Yes
Oracle Cloud Infrastructure
Yes
Pinterest
No
PubMatic
Yes
Salesforce
Yes
Snapchat
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Tamoco
Country
United Kingdom
Website
www.tamoco.com/solutions-advertising-marketing/
Vendor Details
Company Name
Exponential
Founded
2001
Country
United States
Website
exponential.com/e-x-advertising-platform/
Product Features
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No